Multimedia & trademarks – old or new rules for the digital world?

Multimedia & trademarks – old or new rules for the digital world?

In the last decade, stationary trade has become of stagnating relevance, whereas online-generated business has won a substantial increase. Almost all major businesses in the traditional manufacturing sector have meanwhile built up secondary distribution channels, namely internet-based purchase entrance gates (like websites and online-stores) and/or extended to the launch of so called “Apps” (smaller applications downloadable on one's mobile device) as a further distribution channel for displaying goods and processing orders (even offline on an app). Increased presence in the digital world creates new questions on the future deployment of trademarks and how to sustain brand presence in the virtual world. The following article attempts to shed light on a few legal considerations worth taking when using new types of trademarks in the virtual multimedia world. 

The article on trademark law was written by Dr Dirk Spacek. It was published in the online magazine "The Trademark Lawyer" by "CTC Legal Media". Please find below the complete article to download.

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