New Media & Technologies
New technologies have a significant impact on existing and emerging business models. There is often talk of a 'disruptive' wave when it comes to artificial intelligence, digital parallel worlds and new technological innovations. However, disruption is not always the necessary outcome. New technologies can also emerge in an evolutionary way and co-exist with the traditional business world. They create great potential for both sides. Sometimes established business models shift to new digital delivery channels, creating the potential for better customer targeting. Or, established physical business processes can be supplemented with digital parameters, resulting in greater accuracy and precision (e.g. Industry 4.0 and Internet of Things projects). However, digital processing also creates more entry points for attacks than before. Cyber-attacks against companies have increased and can seriously jeopardise business processes and critical infrastructures.
The strictness of data protection laws (GDPR in Europe and the revised DPA in Switzerland) has also increased in recent years. This constitutes a high risk of fines for companies if their data and information systems are not adequately protected against unauthorized access or other data protection breaches. At the same time, our societies continue to strive for technological innovation in order to remain competitive. In this complex and fast-changing business world, our experts can provide you with comprehensive support on current issues, as well as long-term security and clarification of the regulatory framework, for example, for an initial assessment of the following topics:
- New online business models (e.g. digital online entertainment, internet platforms and forms of collaboration);
- Copyright, trademarks and domain names in the digital context;
- Metaverse, Blockchain and Intellectual Property Rights;
- Artificial Intelligence (AI);
- Cloud computing and outsourcing;
- New commercialization models for data
- Data protection;
- Software development and mobile applications;
- Telecommunications and broadcasting law;
- Telemedicine over digital channels;
- New general technological developments;
- Cybersecurity and computer/internet crime.
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Our multidisciplinary advice locally and globally
Our lawyers in Zurich and Geneva are experienced specialists in
- IT, internet and data protection law
- Cloud computing and outsourcing
- Media and entertainment law
- Telecommunications and Broadcasting
- Digital transformation
- Artificial Intelligence
- Intellectual property in the digital context
New media and technology is a multidisciplinary subject that requires experts in a variety of fields. We bring them together as a team for you. Whether in Switzerland or abroad. Because we guarantee seamless advice across borders. With more than 5,000 lawyers in over 40 countries, we are in a position to realise your local as well as your global project.
Over the past two decades, our team of more than 100 specialist partners in 43 countries has been exposed to all the risks and challenges you face in the TMC sector, such as intellectual property infringement or antitrust issues. This means we understand the industries you operate in, including telecoms, technology, procurement, sports and media, and data protection, and are able to develop innovative solutions for you.
Insights on New Media & Technologies
Local market knowledge. Global outlook
We provide future-facing legal advice to help your organisation thrive. Combining local market knowledge and a global perspective, and with lawyers in locations worldwide, your organisation benefits from the expertise it needs, even across borders.
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