IP & Marketing
In a world of constant technological progress and international competition, protecting your innovations at home and abroad is becoming increasingly important. Particularly in highly competitive industries, securing patents, trademarks, designs and copyrights and effectively protecting trade secrets has become one of the most important assets for companies of all sizes and in all industries. However, it is not only important for companies to protect their intellectual property rights, but also to develop enforceable strategies to defend against counterfeiting and free-riding.
At the same time, companies face an increasing number of sanctions-laden regulations governing the marketing and advertising of their goods and services. Keeping track of and understanding the nuances of market-specific requirements is becoming increasingly difficult, particularly in international trade.
As you navigate through the topics below, we will guide you with our local and international expertise:
- Trade marks, patents and designs
- Trade secret protection
- Copyrights, including image rights
- Transactions related to Intellectual Property rights
- Licence and sponsorship agreements
- Advertising and product design, including green claims
- Consumer protection
- Product and marketing-related regulation
- Extended Producer Responsibility (EPR)
- Regulation of all types of online and offline gaming
If you would like to keep up to date with all the relevant developments in this area, you can subscribe to our newsletter here. It contains the latest news and invitations to events.
Our multidisciplinary local and global advice
Our lawyers in Zurich and Geneva are experienced specialists in the following areas:
- Intellectual Property law
- Trade Secrets
- Unfair competition
- Advertising law and consumer protection
- Contract drafting and enforcement
- Food law, tobacco, tobacco substitutes and alcohol regulation
- Gambling law
Intellectual Property Law and marketing is a multidisciplinary subject that requires experts from different disciplines and usually different countries. We can cover this for you as a team. Whether in Switzerland or abroad. Because we guarantee seamless advice across national borders. With more than 5,000 lawyers in over 40 countries, we can provide legal support for your local and global projects.
Local market knowledge. Global outlook
We provide future-facing legal advice to help your organisation thrive. Combining local market knowledge and a global perspective, and with lawyers in locations worldwide, your organisation benefits from the expertise it needs, even across borders.
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