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Trademarks, public policy and principles of morality in the time of corona

24/04/2020

During this uncertain corona period, it was inevitable that someone would have the idea of registering “COVID-19”, “CORONAVIRUS” or variants as a trademark. But can such trademarks be considered as distinctive and valid? And, more importantly, is registering...

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Authors

Portrait ofTom Heremans
Tom Heremans
Partner
Brussels
Portrait ofLisbeth Depypere
Lisbeth Depypere
Senior Associate
Brussels
Eléonore Coucke