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Consumer Products

Belgium

As a player in the consumer products sector, you face a myriad of challenges such as globalisation and digitalisation, environmental and health concerns, supply chain management, consumer and media pressure, growing retailer buyer power, the rise of online selling and counterfeiting. All place new demands on your management and business strategy but also drive the need for legal advice. Our pan-European team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing. Whether you are a supplier, investor, regulator or other stakeholder, we have consumer products experts to help, whatever your situation.

In order to give you the targeted legal advice your business needs, our teams have experts from every legal area affecting your sector. This means we can guide you on all legal and regulatory aspects - from the financing and acquisition of companies, through to antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and much more. Our experts will keep you abreast of the latest sector insight and developments, giving you a commercial, as well as a legal, edge.

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Re­tail & Fran­chising
The re­tail busi­ness has its own spe­cificit­ies that re­quire tail­or-made an­swers, re­li­able from a leg­al point of view, but also prac­tic­able, tak­ing in­to ac­count all pos­sible op­er­a­tion­al con­straints and op­por­tun­it­ies. We strive to give such ad­vice to co
June 2019
CMS Con­sumer Products Glob­al Bro­chure
As lead­ing ad­visers to the con­sumer products sec­tor, we help com­pan­ies cre­ate, de­liv­er, and sell their goods, pro­tect­ing their in­nov­a­tion and mar­ket po­s­i­tion every step of the way. We work with top FM­CG, fash­ion & lux­ury, house­hold goods, and food &

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June 2019
CMS Con­sumer Products Glob­al Bro­chure
20 April 2020
CMS Ex­pert Guide to can­nabis law and le­gis­la­tion
Are you look­ing for in­form­a­tion on can­nabis law and le­gis­la­tion? This CMS Ex­pert Guide provides you with everything you need to know.
15 September 2020
European Com­mis­sion pub­lishes Staff Work­ing Doc­u­ment on Ver­tic­al Block...
The Staff Work­ing Doc­u­ment (SWD 2020 173 fi­nal) is the next step on the road to an up­dated VBER and cor­res­pond­ing guidelines. With the cur­rent VBER due to ex­pire on 31 May 2022, the Staff Work­ing Doc­u­ment...
01 May 2019
Con­sumer Products News­let­ter
Learn more about the latest de­vel­op­ments of the Con­sumer Products sec­tor.
13 August 2020
Sus­tain­able food pro­gress may close glob­al reg­u­lat­ory gap
In­nov­a­tion in the sus­tain­able food sec­tor is for­ging ahead at a re­mark­able pace. Our cur­rent food sources ac­count for nearly one-third of glob­al GHG emis­sions while con­sumers are in­creas­ingly bet­ter edu­cated...
22/06/2018
June 2018 News­let­ter
02 July 2020
EU agrees new class ac­tion re­gime for con­sumer dis­putes
After a long gest­a­tion, on 30 June 2020 the Coun­cil of the EU pub­lished the text for the col­lect­ive re­dress dir­ect­ive (the “CR Dir­ect­ive”) (text avail­able here). This le­gis­la­tion is in­ten­ded to bet­ter...
24/05/2018
May 2018 News­let­ter
18 May 2020
Im­pact of COV­ID-19 on CBD food busi­nesses
The coronavir­us (“COV­ID-19”) pan­dem­ic has driv­en on­line con­sumer shop­ping in the well­being sec­tor in a bid to find products that will pro­tect against, and help man­age the symp­toms of, COV­ID-19. Food...
December 2017
Mis­lead­ing rep­res­ent­a­tions of new "de­sign­er food"
We are pleased to share our latest re­port on the Food & Bever­age sec­tor, which looks at the com­plex rules that gov­ern food ad­vert­ising and la­belling across Europe and high­lights cru­cial ex­amples of how in­form­a­tion com­mu­nic­ated to con­sumers can be mis­leadi
21 April 2020
Coty v Amazon: CJEU con­firms Amazon is not li­able for trade mark in­fringe­ment...
On 2 April 2020, the CJEU handed down its judg­ment in the Coty v Amazon[1] case, which relates to a re­fer­ral from the Bundes­gericht­shof, Ger­many’s Fed­er­al Court of Justice. The CJEU ruled in fa­vour...
31/03/2017
March 2017 News­let­ter