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Consumer Products

As a player in the consumer products sector, you face a myriad of challenges such as globalisation and digitalisation, environmental and health concerns, supply chain management, consumer and media pressure, growing retailer buyer power, the rise of online selling and counterfeiting. All place new demands on your management and business strategy but also drive the need for legal advice. Our pan-European team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing. Whether you are a supplier, investor, regulator or other stakeholder, we have consumer products experts to help, whatever your situation.

In order to give you the targeted legal advice your business needs, our teams have experts from every legal area affecting your sector. This means we can guide you on all legal and regulatory aspects - from the financing and acquisition of companies, through to antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and much more. Our experts will keep you abreast of the latest sector insight and developments, giving you a commercial, as well as a legal, edge.

"Collaborative and reactive team."

Feedback from a client about the department - Legal 500, 2022

"The team has a very good knowledge of the business of their customers. They are very responsive and deliver excellent legal work."

Feedback from a client about the department - Legal 500, 2022

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07/03/2024
Belgian Competition Authority publishes study on consumer goods price trends...
Since 2013, the Belgian Competition Authority (the "BCA") has been mandated with additional jurisdiction over competition and price trends.Book V of the Code of Economic Law provides for a system in which:the...
05/02/2024
A messy affair – IP law meets a cat litter tray in Belgian design court...
Introduction In recent weeks, the CMS Design team has been delving into pan-EU enforcement of Community design rights, as well as the scope of copyright “ori­gin­al­ity” under EU law. In a timely development...
19/01/2024
Greenwashing: Stricter EU rules on environmental marketing ban misleading...
On 17 January 2024, the European Parliament voted to adopt the Directive on Empowering Consumers for the Green Transition (the ECGT Directive), which seeks to protect consumers from various misleading...
19/01/2024
CBAM: Just over a week to comply
As the deadline for the first Carbon Border Adjustment Mechanism (CBAM) report approaches on January 31st, it is crucial for undertakings engaged in importing relevant goods into the European Union to...
18/01/2024
Belgian Competition Authority sanctions Le Creuset for resale price maintenance
On 13 December 2023, the Belgian Competition Authority imposed a fine of EUR 490,112 to the cookware retailer Le Creuset Benelux for imposing resale prices on its distributors.The Belgian Competition...
12/01/2024
A new tool in the fight against online infringement
Online infringements and domain squatting are challenges often faced by businesses and tackling such issues has been made all the more difficult in a post-GDPR world where most publicly available domain...
15/12/2023
Grate news for Grana Padano: logo granted cumulative protection in EU
Collective marks and protected designations of origin (PDOs) have different functions and confer different levels of protection. While the function of a collective mark is to indicate membership of an...
27/11/2023
EU Designs Reform, One Year On: EU Parliament announce Final Form of the...
On 7 November 2023, the EU Parliament published the final form of the updated EU Designs legislation. The new legislation, which takes form through a new Regulation and new Directive, are the Par­lia­ment’s...
22/11/2023
Another grilling: General Court goes against HALLOUMI and strikes down...
IntroductionTwo years ago, we commented on the difficulties that Cypriot cheesemakers faced when attempting to oppose the registration of a figurative mark containing the word BBQLOUMI, relying on EU...
08/11/2023
Cannabis law and legislation in Belgium
Medical use In principle, the cultivation, import, sale and possession of (medicinal or recreational) cannabis is not allowed under Belgian law. An exception is made for the cultivation of hemp with a...
11/10/2023
Adoption of the new consumer credit directive: impact for BNPL
On 9 October 2023, the Council of the European Union adopted the new directive on consumer credits (CCD) in its final and definitive version. This version was already approved by the European Parliament...
30/08/2023
CBAM Implementing Regulation and Extensive Additional Reporting Guidance...
Earlier this month, the European Commission (“EC”) adopted an Implementing Regulation (“IR”) and released extensive Guidance Documents (“Guidance”) on the practicalities of reporting requirements...