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Consumer Products

As a player in the consumer products sector, you face a myriad of challenges such as globalisation and digitalisation, environmental and health concerns, supply chain management, consumer and media pressure, growing retailer buyer power, the rise of online selling and counterfeiting. All place new demands on your management and business strategy but also drive the need for legal advice. Our pan-European team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing. Whether you are a supplier, investor, regulator or other stakeholder, we have consumer products experts to help, whatever your situation.

In order to give you the targeted legal advice your business needs, our teams have experts from every legal area affecting your sector. This means we can guide you on all legal and regulatory aspects - from the financing and acquisition of companies, through to antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and much more. Our experts will keep you abreast of the latest sector insight and developments, giving you a commercial, as well as a legal, edge.

"The 'assertive' and 'very pragmatic' team at CMS is 'able to provide expert advice across the entire spectrum of legal issues' thanks to a full-service and multi-disciplinary approach to matters in the retail sector. Practice co-heads Renaud Dupont, who specialises in distribution-related mandates, and IP expert Tom Heremans advise on commercial lease contracts, trade mark and copyright disputes, cross-border restructurings and terminations of franchise agreements. Recent new clients include Hermès, Medi-Market and Maxi Toys."

Legal 500, 2021 - Retail

"The team is really assertive and has good expertise in the legal aspects of our industry. The team is also very pragmatic. We always receive advice that is adapted to our needs, questions and level of detail that we need for each situation. We really appreciate this way of working. The team is really business-oriented."

Feedback from a client about the department - Legal 500, 2021

"Retail is a wide-ranging industry and CMS is able to provide expert advice across the entire spectrum of legal issues."

Feedback from a client about the department - Legal 500, 2021

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19/05/2022
Can­nabis law and le­gis­la­tion in Bel­gi­um
Med­ic­al use In prin­ciple, the cul­tiv­a­tion, im­port, sale and pos­ses­sion of (medi­cin­al or re­cre­ation­al) can­nabis is not al­lowed un­der Bel­gian law.An ex­cep­tion is made for the cul­tiv­a­tion of hemp with a...
12/05/2022
10 key as­pects of the re­vised EU com­pet­i­tion law in the field of dis­tri­bu­tion...
The new Ver­tic­al Block Ex­emp­tion Reg­u­la­tion (VBER) and the new ac­com­pa­ny­ing Ver­tic­al Guidelines (VGL) were pub­lished on 10 May 2022. The new VBER will enter in­to force on 1 June 2022 and ap­ply for the...
11/05/2022
Om­ni­bus Dir­ect­ive fi­nally trans­posed in­to Bel­gian law
The Bel­gian Par­lia­ment ad­op­ted the Act that trans­poses the European Om­ni­bus Dir­ect­ive N° 2019/2161, which aims at bet­ter en­force­ment and mod­ern­isa­tion of con­sumer pro­tec­tion rules. The new Act will be...
20/04/2022
Rus­sia’s latest re­sponse to West­ern Sanc­tions – an af­front to In­tel­lec­tu­al...
One of Rus­sia’s re­sponses to the mount­ing West­ern sanc­tions for its in­va­sion of Ukraine has been to un­der­mine the pro­tec­tion af­forded to West­ern in­tel­lec­tu­al prop­erty rights. On 5th March 2022, the...
23/03/2022
To file or not to file? Trade mark pro­tec­tion in the meta­verse
Wheth­er you’re fa­mil­i­ar with the term or hear­ing it for the first time, many glob­al brands have be­gun to con­sider the im­plic­a­tions that the meta­verse might have on their IP. There are, seem­ingly, bound­less...
11/03/2022
EU Opin­ion on the Pro­posed Product Safety Reg­u­la­tion
The European Com­mis­sion has put for­ward a pro­pos­al for a new re­freshed Reg­u­la­tion on product safety in line with the New Con­sumer Agenda (the “Pro­posed Reg­u­la­tion”). If passed in its cur­rent form...
10/01/2022
CMS Next
What’s next? In a world of ever-ac­cel­er­at­ing change, stay­ing ahead of the curve and know­ing what’s next for your busi­ness or sec­tor is es­sen­tial.At CMS, we see ourselves not only as your leg­al ad­visers but also as your busi­ness part­ners. We work to­geth­er with you to not only re­solve cur­rent is­sues but to an­ti­cip­ate fu­ture chal­lenges and in­nov­ate to meet them.With our latest pub­lic­a­tion, CMS Next, our ex­perts will reg­u­larly of­fer you in­sights in­to and fresh per­spect­ives on a range of is­sues that busi­nesses have to deal with – from ESG agen­das to re­struc­tur­ing after the pan­dem­ic or fa­cing the di­git­al trans­form­a­tion. We will also share with you more about the work that we are do­ing for our cli­ents, help­ing them in­nov­ate, grow and mit­ig­ate risk.To be able to provide you with the best sup­port, we im­merse ourselves in your world to un­der­stand your leg­al needs and chal­lenges. However, it is equally im­port­ant that you know who we are and how we can work with you. So, we in­vite you to meet our ex­perts and catch a glimpse of what is hap­pen­ing in­side CMS.En­joy read­ing this pub­lic­a­tion, which we will up­date reg­u­larly with new con­tent.CMS Ex­ec­ut­ive Team
12/08/2021
Im­port­ant con­sulta­tion on clas­si­fic­a­tion, la­belling and pack­aging of sub­stances...
Over­view Un­til 15 Novem­ber 2021 the European Com­mis­sion (“Com­mis­sion”) is con­sult­ing on pro­posed re­vi­sions to Reg­u­la­tion (EC) 1272/2008 on the clas­si­fic­a­tion, la­belling and pack­aging of sub­stances...
23/07/2021
GDPR 3 years on – The greatest hits (and misses)
More than three years have passed since the GDPR ap­plied and a lot has happened in the world of data pro­tec­tion dur­ing that time – fines, class ac­tions, court chal­lenges and more. We give our “playl­ist”...
15/07/2021
European Com­mis­sion pub­lished drafts of the re­vised Ver­tic­al Block Ex­emp­tion...
On 9 Ju­ly, the European Com­mis­sion pub­lished its draft re­vised Ver­tic­al Block Ex­emp­tion Reg­u­la­tion (VBER) and the cor­res­pond­ing Ver­tic­al Guidelines. The VBER con­cerns ver­tic­al agree­ments, which are agree­ments...
01/06/2021
First in­sect product gran­ted nov­el food ap­prov­al in the EU
On 3 May 2021, the European Com­mis­sion’s Stand­ing Com­mit­tee on Plants, An­im­als, Food and Feed (“PAFF Com­mit­tee”) voted in fa­vour of a draft leg­al act au­thor­ising dried yel­low meal­worm to be placed...
01/06/2021
Some leaks can­'t be fixed
“Con­fid­en­tial in­form­a­tion is like an ice cube... give it to the party who has no re­fri­ger­at­or or will not agree to keep it in one, and by the time of the tri­al you have just a pool of wa­ter.” This...