Partner

Tom Heremans

Languages

Dutch
English
French
German

Social media

Tom specialises in copyright, trademark and patent law, advertising and marketing law, Internet and electronic commerce, media and technology, privacy, distribution law and commercial litigation. His clients include major food stuff manufacturers, domain name registries, retailers, e- commerce companies and international football organisations.

Tom was called to the Belgian Bar in 1991.

Awards & Recognitions

01 –

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"[Tom Heremans] has thorough expertise, is easily accessible, works within short deadlines, gives clear and professional advice."

Feedback from a client - Legal 500, 2025
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“Tom Heremans and Lisbeth Depypere leverage their extensive litigation expertise to make all the right strategic decisions and execute litigation strategies with calm precision, consistently achieving client-defined victories.”

WTR 1000, 2025, Silver
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“Tom is very hands-on and solutions-oriented, and his advice is always clear and concise.”

WTR 1000, 2024, Silver
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"Tom has a very deep insight and knowledge of our business and is the go-to person when it comes down to defending our positions in litigation."

Intellectual Property client, Chambers Europe, 2024
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"He [Tom Heremans] is very knowledgeable and provides expert advice that really helped."

Intellectual Property client, Chambers Europe, 2024
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"Tom Heremans, Renaud Dupont and Lisbeth Depypere are all very good."

Feedback from a client, Legal 500, 2024
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"Tom Heremans and Lisbeth Depypere are outstanding IP lawyers who provide great guidance and solutions in complex situations. They are very responsive and create an excellent collaborative environment."

Feedback from a client, Legal 500, 2024
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"Tom Heremans and Lisbeth Depypere are highly competent IP lawyers with a clear view of complex litigation matters."

Feedback from a client - Legal 500, 2023
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"Total willingness to evaluate legal matters in consideration of the client’s interests. High degree of availability for the development of strategies, both procedural and non-procedural. Professional guidance in court proceedings. Tom Heremans and Lisbeth Depypere stand out."

Feedback from a client - Legal 500, 2023
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"Tom is an excellent lawyer with a very broad scope of hands-on knowledge. He is an excellent communicator and a reassuring element of the team."

Chambers Europe, 2023

Relevant experience

Conducting domain name disputes as an accredited “.com” or “.be” panelist or acting as plaintiff or defendant for national and international domain name holders
Proceedings before the Court of Justice of EU with regard to copyright and related rights in a case regarding satellite broadcasting (Airfield)
Represented a printing company before the Belgian Supreme Court regarding the alleged counterfeit of software
Providing advice to national and international companies regarding sales promotions and comparative advertising
Advising sports associations on unauthorised broadcasting of football games and on piracy and customs matters
Representing multinationals in trade mark disputes (e.g. injunctive relief proceedings, counterfeit seizures, custom seizures, claims for damages, …)
Assisted an international food stuffs manufacturer in a dispute regarding design protection of a food product
Conducted patent litigation for an international transport company in relation to an invention of a particular tram system

Publications

T. HEREMANS and E. LE GRELLE, « Droit du marketing - 101 questions / réponses » (in French), Larcier Intersentia, November 2023, 349 pages, available here
T. HEREMANS “Belgium - Sustainability claims and greenwashing”, cms.law, 2023, available here.
T. HEREMANS “Mitsubishi : rots in de-branding van alternatief merkgebruik”, BMM Bulletin, 2019, p. 69-80.
T. HEREMANS, “De Antigoonleer en het beslag inzake namaak” IRDI 2018, p. 139-142.
T. HEREMANS, “101 Marketing Law Questions and Answers” (in Dutch), fourth edition, published by Intersentia, 316 pages.

Memberships & Roles

Lecturer at the EHSAL Management School and Odisee (KULeuven) on the legal aspects of marketing and of social media.
Former member of the Council for the Intellectual Property
Former president of the Benelux Trade Mark Association B.M.M.
Winner of the Wim Mak Award in 2006 of the Benelux Trade Mark Association
Member of the International Trademark Association (INTA)
Member of the Belgian Copyright Law Association
Member of the editorial board of the intellectual property journal I.R.D.I.

Education

1998 - University of California - Los Angeles, USA (LL.M. )
1993 - University of Brussels, ULB - Belgium (Postgraduate in Business Law)
1991 - Bar admission (Brussels, Belgium)
1991 - University of Brussels, VUB - Belgium (Law Degree)

Practice Areas

Intellectual Property Commercial Law

sectors

TMC - Technology, Media & Communications Consumer Products

Insights

Global Reach

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Tom Heremans

Languages

Social media

Relevant experience

Publications

Memberships & Roles

Education

Practice Areas

sectors

Insights by Tom

Why all trade marks should be protected against dilution

Navigating the new repairability index in Belgium: key updates and deadline

Discounters remain liable when selling luxury products outside a selective...

The ODR platform is closing - What businesses need to know