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Portrait ofNevena Radlova

Nevena Radlova

Partner
Head of Antitrust, Competition and Trade and IP

CMS Sofia
Landmark Centre
14 Tsar Osvoboditel Blvd.
Floor 1, 2
1000 Sofia
Bulgaria
Languages Bulgarian, English, Russian, German

Nevena Radlova is a partner in the Commercial Team at CMS Sofia. She also heads the Antitrust, Competition and Trade and IP practice groups.  

She has significant experience in advising clients on general commercial law matters in their daily business needs, such as distribution, franchising and other types of business agreements, various promotion and advertising campaigns, as well as on regulatory & compliance matters, registration & licensing, and data protection.  

Nevena has expertise in merger control and merger clearance, antitrust and compliance matters, and unfair competition. She has provided competition advice to clients regarding their marketing and advertising campaigns, review of commercial contracts and structures from a competition law perspective, possible prohibited agreements and abuses of dominant position, unfair competition, representation before the National Competition Authority and the competent courts and provided training and compliance advice on competition law matters. Nevena has advised clients from a variety of sectors: consumer products and retail, agriculture, life sciences, technology, media, telecoms, energy, insurance, and construction. Nevena has been awarded a Practice Diploma in International Antitrust Law by the International Bar Association and the College of Law of England and Wales.

Nevena advises clients in a range of sectors on trademark and brand protection issues, copyright protection, industrial designs, domain names and risks associated with cybersquatting, parallel imports, trademark infringement issues, contractual matters related to IP, licensing, due diligence processes, and IP litigation. Nevena is registered as Trademark and Patent Attorney with the Bulgarian Patent Office and the EUIPO and is known for her in-depth knowledge and expertise in IP and trademark matters.

Nevena is also an expert insurance consultant, advising insurers on regulatory matters, policy drafting, general commercial matters and claims handling. 

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"Excellent antitrust knowledge and profound business acumen."

Legal 500

"Nevena Radlova provides comprehensive, clear and workable solutions for the business. She is able to translate complex regulations into clear, comprehensive and legally sound advice."

Legal 500

"Nevena Radlova is an exceptional lawyer, with excellent communication and project management skills."

Legal 500

Relevant experience

  • EKO Bulgaria (part of HelleniQ Energy group) on updating their Competition Compliance Programme and training on competition law; on obtaining merger clearance from the national competition authority regarding EKO leasing various petrol stations and on advertising campaigns.
  • Syngenta Bulgaria on a competition law compliance and dawn-raid training and on compliance with competition law of several promo campaigns; and review and advice on contracts and various regulations.
  • A confectionary producer on updating its distribution agreements in line with the Vertical Block Exemption Regulation and on considering certain contractual clauses from the perspective of the rules regarding exclusive and selective distribution; and ongoing advice on various regulatory and daily business matters.
  • An international shipping company on the coordination of dawn raids, mock dawn raids, competition compliance matters and competition trainings across 15 jurisdictions in Europe.
  • A fashion brand on an alleged infringement of its trademarks by a Bulgarian company.
  • An investment advisory company on a trademark dispute against a German investment fund.
  • A life sciences and healthcare company in a complex multi-jurisdictional matter involving IP litigation in Bulgaria and disputes in France, the UK and Lebanon. We succeeded in overturning a malicious injunction against our client's operations in Bulgaria, brought by a Bulgarian company.
  • A broad spectrum of commercial law advice to a number of key CMS Sofia clients from the agriculture, pharmaceutical, consumer products and other sectors, including advice on day-to-day matters, cooperation and support to the senior legal manager, consultancy, contract review, updates on the legislation.
  • A major German insurance company under an Airport Owner and Operator Legal Liability Insurance regarding an accident at a Bulgarian airport. 
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Memberships & Roles

  • Sofia Bar Association
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Awards & Rankings

  • Ranked for Competition/Antitrust, Chambers & Partners Europe, 2023
  • Next generation partner for Commercial, Corporate and M&A; EU & Competition; and IP, Legal 500, 2023
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Publications

  • Chapter on Bulgaria in the International Insurance Law and Regulation, edited by the Center for International Legal Studies in Salzburg, Austria
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Education

  • 2009 – International Practice Diploma Programme on International Antitrust Law, International Bar Association and the College of Law of England and Wales 
  • 2004 – LL.M., Sofia University St. “Kliment Ohridski”
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12/05/2022
10 key aspects of the revised EU competition law in the field of distribution...
The new Vertical Block Exemption Regulation (VBER) and the new accompanying Vertical Guidelines (VGL) were published on 10 May 2022. The new VBER will enter into force on 1 June 2022 and apply for the next twelve years. The new VBER/VGL introduce sev

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08/05/2024
Pharmaceutical advertising regulation and medical device advertising in...
1. Which laws are applicable regarding advertising of medicines and medical devices? 1.1 Medicines  The advertising of medicinal products is mainly regulated under the Medicinal Products in Human Medicine...
15/04/2024
Green/sus­tain­ab­il­ity claims and advertising and consumer greenwashing
In the era of increased environmental awareness, the spotlight on green claims has never been more intense. As consumers are concerned about global heating and ecological sustainability, they are scrutinizing products like never before, seeking eco-friendly options that align with their values. In response, businesses have responded to this concern and consumers’ purchase interest, with brand-owners increasingly highlighting the benign or even beneficial effects their products and services have on the environment fostering a surge in green marketing initiatives. Yet, amidst this push for sustainability, the risk of being accused of greenwashing is omnipresent. As environmental characteristics of products and services are highly technical and the understanding of the various concepts involved is continuously changing, en­vir­on­ment­al/sus­tain­ab­il­ity claims raise a significant risk of confusing and misleading consumers. Many companies have fallen foul of advertising standards in this area recently. Given the high sensitivity of environmental claims and the reputational damage that can result from allegations of greenwashing, it is particularly important to make sure environmental claims are compliant. By ensuring truthful, accurate and unambiguous information is always given to the consumers, companies can avoid the risks and build a reputation for authenticity in their sustainability advertising and communications. CMS guides companies through the maze of regulations and case law and advise on the steps a company can take to ensure their advertising is not only compliant but also authentic and impactful. The priority questions we address are: Which green claims are likely to raise litigation or regulatory enforcement risks?What can businesses do to mitigate these risks?What are the likely claims/en­force­ment that could arise?Who is likely to make a claim?What are the risks in the event of a violation or a complaint? What future regulatory measures are expected and what companies have to do now to be prepared? We offer various solutions to help you be compliant and avoid accusations of greenwashing: Sustainability claim checks including regulatory risk matrix as well as litigation: evaluating the planned claims and mapping their risk as well as developing compliant marketing strategies and claims custom-tailored to your business's unique pro­file;Sus­tain­ab­il­ity-re­lated litigation: providing comprehensive support in legal disputes in the area of advertising with environmental claims;Training sessions: to empower your legal, compliance and sustainability as well as advertising teams with in-depth knowledge of sustainability risks and mitigation strategies; andBoard packs: to equip your directors/board members with actionable insights into greenwashing risks, ensuring they steer the company toward sustainable strategies with confidence and integrity.  For an initial conversation on how we can support you on greenwashing risk, please reach out to the lawyers listed on this page or to your usual CMS contact.
01/04/2024
EC closes first investigation in Bulgaria under new EU Foreign Subsidies...
On 16 February 2024, the European Commission (EC) opened its first investigation under the Foreign Subsidiaries Regulation (FSR) in relation to a BGN 1.2 billion (EUR 610 million) public procurement initiated...
25/03/2024
Price Increases in Commercial Contracts in Bulgaria
1. In respect of existing busi­ness-to-busi­ness (B2B) agreements that do not contain an explicit price adjustment clause: a. Is the supplier permitted to unilaterally increase prices (or does it have...
Comparable
09/01/2024
Bulgarian Competition Authority announces draft decision on block exemptions...
On 30 November 2023, the Bulgarian National Competition Authority (CPC) announced that it has adopted a draft decision on the block exemptions of certain categories of agreements, decisions, and concerted...
18/12/2023
Digital health apps and telemedicine in Bulgaria
Digital Health Apps/Software 1. How is the software within digital health apps classified in your jurisdiction, and what regulation(s) apply? The software within a digital health app is classified as...
Comparable
13/12/2023
CMS Expert Guide to Stock option grants in Bulgaria
1. Can a company issue stock op­tions/re­stric­ted units in your jurisdiction?. Yes. 2. If yes, is it a common practice to issue stock op­tions/re­stric­ted units in your jurisdiction? No. It is an uncommon...
Comparable
20/11/2023
Data protection and cybersecurity laws in Bulgaria
Data protection 1. Local data protection laws and scope Con­sti­tu­tion_Re­pub­lic of Bulgaria_En. pdf (cpdp. bg) (Art. 32 and Art. 34) – lays the foundations of the fundamental right of pri­vacy; Gen­er­al...
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13/10/2023
CMS Expert Guide: Right Bidding vs Bid Rigging in Bulgaria
1. Which legislation regulates: (i) the bidding process; and (ii) bid rigging in your country? Please provide brief details. The bidding process and the procedures for public procurement tenders are regulated...
Comparable
21/07/2023
CMS International Patent Litigation Guide
Patented technology often ranks among a company's most valued as­sets. Pro­tect­ing your business from patent in­fringe­ment – or defending yourself against patent infringement claims of third parties – can be a complex and intensive process. CMS International Patent Litigation Guide (4th edition) is your essential tool to get an overview of the options and pathways to enforce patents in the courts of 18 major jurisdictions. Drawing on the expertise of CMS patent law specialists, this essential and fully-updated guide provides clear and concise coverage of patent infringement proceedings and practice. For each jurisdiction, you can quickly assess and compare critical issues such as:Standing - Who is entitled to sue for patent infringement, the number of parties that can be included in proceedings and time limits in which infringement claims must be boughtTiming and Forum – Where proceedings are brought, typical duration of trials and the handling of FRAND/compulsory licenses in court pro­ceed­ing­sEvid­ence – Use of expert witnesses, disclosure requirements and rules on seizure of evid­ence/doc­u­ment­s­Ap­peals – Routes, grounds and timings for appeal – and the potential interim enforcement of first instance de­cisionsCosts – Estimated legal costs, appeal costs and recoverability of litigation costsIn addition, the CMS International Patent Litigation Guide covers topics like Alternative Dispute Resolution, Remedies and Injunctions – and your CMS Patent Law team in each market. For dedicated information on the enforcement of European Patents before the Unified Patent Court please also visit our CMS UPC Insight  webpage.
19/05/2023
Insurance law and regulation in Bulgaria
1. Introduction Bulgaria has a well-developed insurance market. At the beginning of 2016, a new Insurance Code was adopted and entered into force implementing all requirements under the EU Directive Solvency...
09/05/2023
Online gambling law and regulation in Bulgaria
Find out more about gambling laws in Bulgaria. Last updated: April 2023