Home / People / Dr Simone Brauchbar Birkhäuser, LL.M
Portrait ofSimone Brauchbar Birkhäuser, LL.M.

Dr Simone Brauchbar Birkhäuser, LL.M.

Partner
Co-Head of the practice groups TMC and IP

CMS von Erlach Partners Ltd
Dreikönigstrasse 7
P.O. Box
8022 Zurich
Switzerland
Languages German, English, French, Italian

Simone Brauchbar Birkhäuser advises and represents national and international clients in connection with contentious and non-contentious issues relating to trademarks, designs, copyrights, patents, data protection, unfair competition and advertisement.

She has especially substantial experience in the protection and enforcement of trademark portfolios as well as the drafting and enforcement of contracts for the transfer and use of intellectual property rights, including research and development, licensing and sponsoring agreements. She further regularly deals with all due diligence relevant IP aspects of corporate transactions. Simone Brauchbar Birkhäuser also focuses on anti-counterfeiting, including customs procedure.

Simone Brauchbar Birkhäuser advises clients across a broad range of industry sectors, including listed as well as small and mid-cap companies and individuals. Her clients are among other information technology companies, pharmaceutical companies, mechanical engineering companies and banks as well as fashion, sport equipment, food and other consumer goods producers.

Simone Brauchbar Birkhäuser has been admitted to the bar in 1996 and has since been working for different patent attorney and law firms in Basel and Zurich. She publishes regularly in the field of intellectual property, especially trademark and unfair competition law and lectures since 2003 at the MAS Marketing and Business Development of the University of Basel.

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Simone is an excellent partner to work with and has good insights.

Chambers & Partners, Europe, Intellectual Property, Switzerland, 2024

Simone is very client-focused and it doesn't matter if you are a big or small one.

Chambers & Partners, Europe, Intellectual Property, Switzerland, 2024

Simone Brauchbar has strong expertise in IP and trade mark law and has an excellent reputation in the industry.

The Legal 500, Switzerland, Intellectual Property, 2024

A strategic thinker, Simone handles difficult issues quickly and capably, and consistently achieves what she sets out to accomplish. She fights hard to get the best protection for her clients.

WTR 1000, Switzerland, Trademark practice, 2023

Relevant experience

  • Advising and representing a Swiss watch company in a contentious trademark license matter.
  • Advising a US fashion producer in connection with anti-counterfeiting.
  • Advising and representing a client in the field of mechanical engineering in contentious trade secrete matter.
  • Advising various international consumer product manufacturers in all aspects of Swiss IP and advertisement legislation, including unfair competition.
  • Advising a Swiss fine fragrance producer on the protection and enforcement of their trademarks, ongoing.
  • Advising a Swiss producer of e-trucks in various commercial and IP matters.
  • Advising a leading platform for sustainable cotton in various commercial and compliance matters.
  • Advising Bruker on IP issues of its acquisition of Prolab Instruments.
  • Advising Renaissance on IP issues in connection with its acquisition of a majority stake in bb trading werbeartikel ag.
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Memberships & Roles

  • ZAV (Zürcher Anwaltsverband)
  • SAV (Schweizerischer Anwaltsverband)
  • INGRES (Institut für gewerblichen Rechtsschutz)
  • LES (Licensing Executive Society, Switzerland)
  • ASAS (Association Suisse de droit de la concurrence)
  • Women in IP
  • Marques
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Awards & Rankings

  • Best Lawyers | Intellectual Property Law, Switzerland, 2025
  • IP STAR | Trademark Star, Switzerland, 2024 
  • Chambers and Partners | Intellectual Property, Switzerland, 2024 | Band 4 
  • WTR 1000 | Prosecution and strategy, Switzerland, 2023 und 2024 | Bronze
  • WTR 1000 | Enforcement and litigation, Switzerland, 2022 bis 2024 | Bronze
  • Who's Who Legal | IP - Trademarks, Switzerland, 2022 | Recommended
  • Leaders League | Trademark Prosecution, Switzerland, 2024 | Highly Recommended
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Publications

  • Brauchbar Birkhäuser Simone / Olivia Zingg, Thomson Reuters Practical Law: Consumer Sales Promotions Overview, December 2023
  • Brauchbar Birkhäuser Simone, Off- und Online-Glücksspiele in der Schweiz, CMS Blog (cmshs.bloggt.de), 13 September 2023
  • Brauchbar Birkhäuser, Simone, Einleitung/Verhältnis des Lauterkeitsrechts zum Immaterialgüterrecht; Kommentierung von Art. 3 Abs. 1 lit. d UWG (Co-Autorschaft mit Philippe Spitz); Kommentierung von Artikel 5 UWG; in: Peter Jung (Hrsg.), Bundesgesetz gegen den unlauteren Wettbewerb (UWG), 3. Auflage, Stämpflis Handkommentar SHK, Bern 2023
  • Brauchbar Birkhäuser Simone / Olivia Zingg, Die Eventmarke — eine Marke wie jede andere?, sui generis 2023, S. 119 ff.
  • Brauchbar Birkhäuser Simone / Steffen-Züger Aline, "Rechtlich beginnt Greenwashing da, wo eine Angabe als unlauter zu qualifizieren ist", 5 May 2023 in Persönlich Sonderausgabe Nachhaltigkeit
  • Brauchbar Birkhäuser Simone / Brettschneider Sophie, Umfassender Markenschutz für Lindt-Goldhasen - Gerechtfertigter Eingriff in die Gestaltungsfreiheit?, discussion of BGer, 4A_587/2021 of 30 August 2022 in AJP/PJA 2/2023, p. 238 ff.
  • Brauchbar Birkhäuser Simone, Einheit der Rechtsordnung: Lauterkeitsrechtlicher Unterlassungsanspruch trotz  markenrechtlicher Koexistenz?, Comments on the decision 4A_152/2020 of the Swiss Federal Supreme Court of 26 October 2020 (OTTO'S/OTTO), in sic! Stiftung, Bern / Helbing Lichtenhahn Verlag, Basel, June 2021
  • Brauchbar Birkhäuser Simone/Christen Marquard, Switzerland opens consultation on prohibiting online booking platforms from including price parity clauses in contracts with hotels, in CMS Law-Now of 25 November 2020, Online-Publication
  • Brauchbar Birkkhäuser Simone, Swiss courts confirm high threshold to evidence notoriety of trademarks in recent decisions regarding culinary brands, in CMS Law-Now of 5 November 2020, Online-Publication
  • Brauchbar Birkhäuser Simone/Aline Steffen, Sustainability Claims: Rechtliche Leitlinien für die Werbung mit Nachhaltigkeit, in KMU Magazin, Nr. 9, September 2020, p. 68 ff.
  • Brauchbar Birkhäuser Simone/Aline Steffen, Use of product pictures in advertisement under revised Swiss copyright law, in CMS Law-Now of 20 May 2020, online Publication
  • Brauchbar Birkhäuser Simone/Dirk Spacek, The Legal 500 & The In-House Lawyer Comparative Legal Guide Switzerland: Intellectual Property (3rd edition), July 2019
  • Brauchbar Birkhäuser Simone/Christen Marquard, International distribution and license agreements affected by recent Swiss competition law decisions, in CMS Law-Now of 4 March 2019, online-Publication
  • Change in law: Sales promotion sweepstakes under the new Money Games Act, in CMS Law-Now of 14 February 2019, online-publication
  • Brauchbar Birkhäuser Simone/Kesselring Felix, More Cocoa Powder for the Swiss? The Swiss view on the "Nutella gap", in: CMS Law-Now, December 2017, online Publication
  • Design Law: When it comes to watches details matter (4A_565/2016), CMS Law-Now (2017), online Publication
  • Revision of Novel Foods Regime in Switzerland, CMS Law-Now (2017), online Publication
  • Kommentar zu Artikel 2 und Artikel 3 Markenschutzgesetz, in: Lucas David/Markus Frick (Hrsg.), Markenschutzgesetz Wappenschutzgesetz, Basler Kommentar, 3. Auflage, Basel 2016, Simone Brauchbar Birkhäuser (Co-Autorschaft mit Matthias Städeli)
  • Einleitung/Verhältnis des Lauterkeitsrechts zum Immaterialgüterrecht; Kommentierung von Art. 3 lit. d UWG (Co-Autorschaft mit Philippe Spitz); Kommentierung von Artikel 5 UWG; in: Peter Jung/Philippe Spitz (Hrsg.), Bundesgesetz gegen den unlauteren Wettbewerb (UWG), 2. edition, Stämplis Handkommentar, Bern 2016, Simone Brauchbar Birkhäuser
  • Geistiges Eigentum – Aschenputtel unter den Vermögenswerten, in: KMU-Magazin, Nr. 1/2, Januar/Februar 2016, p. 38 ff., Simone Brauchbar Birkhäuser / Louis Lagler
  • Geistiges Eigentum – Die Rechtslage im Arbeitsverhältnis, in: KMU- Magazin, Nr. 10, Oktober 2016, p. 54 ff., Simone Brauchbar Birkhäuser / Louis Lagler
  • Die Verwirkung im Kennzeichenrecht; unter Berücksichtigung der Regelung der Europäischen Union, Diss., Basel 2001, Basler Studien zur Rechtswissenschaft, Reihe A, Privatrecht, Bd. 57, Basel 2001, Simone Brauchbar
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Lectures list

  • Werbung auf Social Media, CMS Law On Air Podcast, Episode #1, 30 November 2021
  • "No Greenwashing" (together with Dr Heike Blank, CMS Cologne), CMS Consumer Products Conference 2019, Basel, 7 November, 2019
  • Bekämpfung der Produktepiraterie: Zollrechtliche Massnahmen sinnvoll eingesetzt - Schulthess Forum Intellectual Property 2019, Zurich, 12 June 2019
  • Datenschutzrecht und M&A (together with Dr Dirk Spacek and Dr Tobias Grau), CMS M&A Breakfast 2019, Zurich, 4 April 2019
  • Product Piracy – View from Switzerland, CMS Webinar, 6. Februar 2018
  • Blockchain – Token – Kryptowährungen, Lawyer's Lunch, 24 October 2017 more
  • Institute for industrial property rights (INGRES), Ittinger workshop on trademark rights – Strength and risks of trademarks (2017)
  • Since 2003 lecturer for Intellectual Property Law at the “Master of Advanced Studies in Marketing and Management” of the Faculty of Business and Economics of the University of Basel
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Education

  • 2002/2003: University of Cambridge (UK) – Master of Laws
  • 2000 – Doktorat, Dr. iur., summa cum laude, Universität Basel, Prof. Walther Hug Preis
  • 1988 – 1993: Universität Basel – Lizentiat, magna cum laude
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12/05/2022
10 key aspects of the revised EU competition law in the field of distribution...
The new Vertical Block Exemption Regulation (VBER) and the new accompanying Vertical Guidelines (VGL) were published on 10 May 2022. The new VBER will enter into force on 1 June 2022 and apply for the next twelve years. The new VBER/VGL introduce sev

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30/05/2024
Upcoming new Law on the Protection of Youth in Films and Video Games in...
1. IntroductionIn September 2022, the Federal Act on the Protection of Minors in the Area of Films and Video Games (JSFVG) was passed. In view of recent technological advances, such as online streaming...
10/05/2024
Switzerland: Explicit legal regulation against Greenwashing in the Swiss...
May 2024
06/05/2024
Transfer of IP rights in Switzerland
Pat­ents: As­sign­ment 1. How may a patent be assigned (by law and/or transaction) and is it required to record the assignment in the national patent register to become effective?  A patent can be assigned...
Comparable
15/04/2024
Green/sus­tain­ab­il­ity claims and advertising and consumer greenwashing
In the era of increased environmental awareness, the spotlight on green claims has never been more intense. As consumers are concerned about global heating and ecological sustainability, they are scrutinizing products like never before, seeking eco-friendly options that align with their values. In response, businesses have responded to this concern and consumers’ purchase interest, with brand-owners increasingly highlighting the benign or even beneficial effects their products and services have on the environment fostering a surge in green marketing initiatives. Yet, amidst this push for sustainability, the risk of being accused of greenwashing is omnipresent. As environmental characteristics of products and services are highly technical and the understanding of the various concepts involved is continuously changing, en­vir­on­ment­al/sus­tain­ab­il­ity claims raise a significant risk of confusing and misleading consumers. Many companies have fallen foul of advertising standards in this area recently. Given the high sensitivity of environmental claims and the reputational damage that can result from allegations of greenwashing, it is particularly important to make sure environmental claims are compliant. By ensuring truthful, accurate and unambiguous information is always given to the consumers, companies can avoid the risks and build a reputation for authenticity in their sustainability advertising and communications. CMS guides companies through the maze of regulations and case law and advise on the steps a company can take to ensure their advertising is not only compliant but also authentic and impactful. The priority questions we address are: Which green claims are likely to raise litigation or regulatory enforcement risks?What can businesses do to mitigate these risks?What are the likely claims/en­force­ment that could arise?Who is likely to make a claim?What are the risks in the event of a violation or a complaint? What future regulatory measures are expected and what companies have to do now to be prepared? We offer various solutions to help you be compliant and avoid accusations of greenwashing: Sustainability claim checks including regulatory risk matrix as well as litigation: evaluating the planned claims and mapping their risk as well as developing compliant marketing strategies and claims custom-tailored to your business's unique pro­file;Sus­tain­ab­il­ity-re­lated litigation: providing comprehensive support in legal disputes in the area of advertising with environmental claims;Training sessions: to empower your legal, compliance and sustainability as well as advertising teams with in-depth knowledge of sustainability risks and mitigation strategies; andBoard packs: to equip your directors/board members with actionable insights into greenwashing risks, ensuring they steer the company toward sustainable strategies with confidence and integrity.  For an initial conversation on how we can support you on greenwashing risk, please reach out to the lawyers listed on this page or to your usual CMS contact.
09/04/2024
Plastics and packaging laws in Switzerland
1. What is the general legislative framework regulating packaging and plastic waste in your jurisdiction? Particularly when compared to the regulations within the European Union, plastic waste and packaging...
Comparable
14/03/2024
CMS Switzerland ranked in Chambers and Partners Europe Guide 2024
Awards & Rankings
06/02/2024
CMS advises Bruker on the agreement to acquire Chemspeed
Bruker Corporation, a NASDAQ-listed US tech company, entered into a definitive agreement for the acquisition of Chemspeed Technologies AG, a Swiss provider of vendor-agnostic automated laboratory R&D and QC workflow solutions. Chemspeed is focused on modular automation and robotics solutions for chemical research, pharma drug formulation, materials research for cleantech and consumer applications. The Chemspeed acquisition accelerates Bruker’s entry into lab automation, digitalisation and scientific software solutions. Chemspeed offers modular automation to enhance productivity in R&D and QC departments to achieve more in less time and without additional staff. Chemspeed complements Bruker’s vendor-agnostic plat­form SciY™ for software automation and digital transformation of R&D labs in the life science, biopharma and cleantech industries. An international CMS team headed by Stefan Brunnschweiler and Andrea Relly (Switzerland), in collaboration with the US law firm Nixon Peabody LLP advised Bruker on all legal aspects of the transaction. CMS Switzer­land­Stefan Brunnschweiler, Lead Partner, Corporate / M&AAndrea Relly, Counsel, Corporate / M&ASamuel Gang, Senior Associate, Corporate / M&AAnna Mast, Associate, Corporate / M&AMarquard Christen, Partner, Competition and ComplianceJulia Haas, Senior Associate, Competition and Com­pli­ance­Bernhard Lötscher, Partner, ComplianceSophie Weber, Associate, ComplianceDr Dirk Spacek, Partner, Intellectual PropertyDr Simone Brauch­bar-Birkhäuser, Partner, Intellectual PropertyOlivia Zingg, Associate, Intellectual PropertyMark Cagienard, Partner, TaxJens Lehmann, Senior Associate, TaxMiryam Meile, Senior Associate, Em­ploy­mentSibylle Schnyder, Partner, Real EstateReto Hunsperger, Partner, Com­mer­cialAl­ex­an­der Salamon, Attorney Trainee, Corporate / M&ASophia Rovelli, Attorney Trainee, Corporate / M&AElisabeth Suter, Attorney Trainee, ComplianceCMS BelgiumKai Neuhaus, Partner, Brussel, CompetitionDavid Rappenglück, Associate, Brussel, CompetitionCMS UKRussel Hoare, Partner, Lon­don, Com­pet­i­tion­Claire Barraclough, Associate, Competition
05/12/2023
Green claims - what needs to be considered
Consumers are increasingly focused on sustainability. Studies have shown that products with green claims sell better than others. But where are the limits of what is permitted when using green claims?
05/12/2023
Diverse legal reference points for biodiversity
Biodiversity ensures the functioning of all the ecosystem services that humans depend on. It supplies us with drinking water, forms the basis for food production and provides energy sources. It regulates the climate and protects us from natural hazards. Biodiversity is, therefore, not only of importance to nature. It is a foundation for our society and the entire economy. A large proportion of companies depend directly or indirectly on biodiversity.
31/10/2023
CMS advises Renaissance on the acquisition of the business operations of...
On 31 October 2023, Renais­sance, to­geth­er with industry expert Daniel Lippuner and the management of Heberlein AG, acquired the entire business operations of Heberlein AG. The acquired business will continue to operate unchanged at its current location in Wattwil with the existing management and all employees under the name Heberlein Technology AG. Heberlein was founded in 1835 and has established itself as a leading provider of nozzles for synthetic continuous yarns worldwide, developing, manufacturing, and distributing key components for the chemical fiber industry, with approximately 80 employees. Renais­sance, based in Lausanne, was founded by pension funds for pension funds and has been investing in unlisted Swiss SMEs for over 20 years.A team from CMS, led by Alain Raemy, provided comprehensive legal and tax advice to Renaissance in this transaction. CMS SwitzerlandAlain Raemy, Partner, Corporate / M&AAndrea Relly, Counsel, Corporate / M&AMark Cagienard, Partner, TaxDominik Penkov, Associate, Tax Dr. Simone Brauchbar Birkhäuser, Partner, IP / ITPhilipp Dickenmann, Partner, Dispute ResolutionReto Hunsperger, Partner, RestructuringDr. Marjolaine Jakob, Partner, Re­struc­turin­gOlivia Zingg, Associate, IP / ITHelena Loretan, Associate, Real EstateKatja Bertsche, Senior Associate, Real EstateDr. Miryam Meile, Senior Associate, Employment Anna Mast, Associate, Corporate / M&AAlexander Salamon, Lawyer Trainee, Corporate / M&A
19/09/2023
Biodiversity: now a topic for companies
Biodiversity: the variety of lifeThe term biodiversity, also known as species diversity, is understood to mean a richness of animals, plants, fungi and microorganisms. The term also encompasses the genetic...
09/05/2023
Online gambling law and regulation in Switzerland
Footnotes With effect from 1 January 2019, Switzerland’s new Federal Act on Money Games (“AMG”) entered into force. The AMG applies to all kinds of online real money games, including variations...