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Dr Simone Brauchbar Birkhäuser, LL.M.


CMS von Erlach Poncet Ltd.
Dreikönigstrasse 7
P.O. Box
8022 Zurich
Languages German, English, French, Italian

Simone Brauchbar Birkhäuser advises and represents clients in connection with contentious and non-contentious issues relating to trademarks, designs, copyrights, patents, data protection, unfair competition and advertisement. She has substantial experience in the drafting and enforcement of contracts for the transfer of intellectual property rights, especially license agreements. She further regularly deals with all due diligence relevant IP/IT and data protection aspects of corporate transactions. Simone Brauchbar Birkhäuser also focuses on anti-counterfeiting, including customs procedure.

Simone Brauchbar Birkhäuser advises clients across a broad range of industry sectors, including listed as well as small and mid-cap companies and individuals. Her clients are among other information technology companies, pharmaceutical companies, mechanical engineering companies, insurance companies and banks as well as fashion and sport equipment producers and food and consumer goods producers.

Simone Brauchbar Birkhäuser has been admitted to the bar in 1996 and has since been working for different patent attorney and law firms in Basel and Zurich. She publishes regularly in the field of intellectual property and unfair competition law and lectures since 2003 at the MAS Marketing and Management of the University of Basel.

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Relevant experience

  • Advising Gaydoul Group in connection with the sale of the trademark Navyboot.
  • Advising a US fashion producer in connection with anti-counterfeiting.
  • Advising and representing a client in the field of mechanical engineering in contentious trade secrete matter.
  • Advising CCC-Group in IP matters in connection with its acquisition of Karl Vögele AG.  
  • Advising a food stuff producer in all aspects of advertisement matters.
  • Advising Sunrise Communications AG in IP matters in connection with the sale of Swiss Towers AG.
  • Advising ABB in IP matters in connection with the acquisition of Keymile’s communication network business.  
  • Advising a pharmaceutical company regarding the protection and enforcement of their trademarks, ongoing.
  • Advising a global beverage producer on obtaining protection for product get-up.
  • Advising and representing a publishing house in connection with litigation on the continuation of a trademark license in the event of liquidation of the licensor.
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  • 2002/2003: University of Cambridge (UK) – Master of Laws
  • 2000 – Doktorat, Dr. iur., summa cum laude, Universität Basel, Prof. Walther Hug Preis
  • 1988 – 1993: Universität Basel – Lizentiat, magna cum laude
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  • ZAV (Zürcher Anwaltsverband)
  • SAV (Schweizerischer Anwaltsverband)
  • INGRES (Institut für gewerblichen Rechtsschutz)
  • LES (Licensing Executive Society, Switzerland)
  • ASAS (Association Suisse de droit de la concurrence)
  • Women in IP
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  • Brauchbar Birkhäuser Simone/Aline Steffen, Use of product pictures in advertisement under revised Swiss copyright law, in CMS Law-Now of 20 May 2020, online Publication
  • Brauchbar Birkhäuser Simone/Dirk Spacek, The Legal 500 & The In-House Lawyer Comparative Legal Guide Switzerland: Intellectual Property (3rd edition), July 2019
  • Brauchbar Birkhäuser Simone/Christen Marquard, International distribution and license agreements affected by recent Swiss competition law decisions, in CMS Law-Now of 4 March 2019, online-Publication
  • Change in law: Sales promotion sweepstakes under the new Money Games Act, in CMS Law-Now of 14 February 2019, online-publication
  • Brauchbar Birkhäuser Simone/Kesselring Felix, More Cocoa Powder for the Swiss? The Swiss view on the "Nutella gap", in: CMS Law-Now, December 2017, online Publication
  • Design Law: When it comes to watches details matter (4A_565/2016), CMS Law-Now (2017), online Publication
  • Revision of Novel Foods Regime in Switzerland, CMS Law-Now (2017), online Publication
  • Kommentar zu Artikel 2 und Artikel 3 Markenschutzgesetz, in: Lucas David/Markus Frick (Hrsg.), Markenschutzgesetz Wappenschutzgesetz, Basler Kommentar, 3. Auflage, Basel 2016, Simone Brauchbar Birkhäuser (Co-Autorschaft mit Matthias Städeli)
  • Einleitung/Verhältnis des Lauterkeitsrechts zum Immaterialgüterrecht; Kommentierung von Art. 3 lit. d UWG (Co-Autorschaft mit Philippe Spitz); Kommentierung von Artikel 5 UWG; in: Peter Jung/Philippe Spitz (Hrsg.), Bundesgesetz gegen den unlauteren Wettbewerb (UWG), 2. Auflage, Stämplis Handkommentar, Bern 2016, Simone Brauchbar Birkhäuser
  • Geistiges Eigentum – Aschenputtel unter den Vermögenswerten, in: KMU-Magazin, Nr. 1/2, Januar/Februar 2016, S. 38 ff., Simone Brauchbar Birkhäuser / Louis Lagler
  • Geistiges Eigentum – Die Rechtslage im Arbeitsverhältnis, in: KMU- Magazin, Nr. 10, Oktober 2016, S. 54 ff., Simone Brauchbar Birkhäuser / Louis Lagler
  • Die Verwirkung im Kennzeichenrecht; unter Berücksichtigung der Regelung der Europäischen Union, Diss., Basel 2001, Basler Studien zur Rechtswissenschaft, Reihe A, Privatrecht, Bd. 57, Basel 2001, Simone Brauchbar
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Lectures list

  • "No Greenwashing" (together with Dr Heike Blank, CMS Cologne), CMS Consumer Products Conference 2019, Basel, 7 November, 2019
  • Bekämpfung der Produktepiraterie: Zollrechtliche Massnahmen sinnvoll eingesetzt - Schulthess Forum Intellectual Property 2019, Zurich, 12 June 2019
  • Datenschutzrecht und M&A (together with Dr Dirk Spacek and Dr Tobias Grau), CMS M&A Breakfast 2019, Zurich, 4 April 2019
  • Product Piracy – View from Switzerland, CMS Webinar, 6. Februar 2018
  • Blockchain – Token – Kryptowährungen, Lawyer's Lunch, 24 October 2017 more
  • Institute for industrial property rights (INGRES), Ittinger workshop on trademark rights – Strength and risks of trademarks (2017)
  • Since 2003 lecturer for Intellectual Property Law at the “Master of Advanced Studies in Marketing and Management” of the Faculty of Business and Economics of the University of Basel
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04 December 2017
More Co­coa Powder for the Swiss? The Swiss view on the "Nu­tella gap"
Should Fer­rero, the pro­du­cer of Nu­tella, be hindered to pro­duce a Swiss-style Nu­tella just for the Swiss mar­ket with more co­coa powder than the "nor­mal" Nu­tella? On the as­sump­tion that Swiss con­sumers have a spe­cial taste, can Nestlé ad­just its Ness­presso cap­sules...
14 August 2017
Design Law: When it comes to watches de­tails mat­ter (4A_565/2016)
In Switzer­land every­one agrees: One watch is not like the oth­er watch and de­tails mat­ter. The Swiss Fed­er­al Su­preme Court in one of its rare cases in design mat­ters just con­firmed this view un­der sev­er­al as­pects (see here). The case in­volved two Swiss pro­du­cers...
29 May 2017
Re­vi­sion of Nov­el Foods Re­gime in Switzer­land
Nearly one quarter of the world’s pop­u­la­tion already eats in­sects. Yet, in the past they have not ap­peared on an European and Swiss di­et­ary plan. Totally new to hu­man con­sump­tion are some of the products of the in­nov­at­ive food in­dustry. A com­pany loc­ated in...


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06 April 2020
CMS ad­vised Har­ald Quandt In­dus­trieb­eteili­gun­gen GmbH
An in­ter­na­tion­al team of CMS Switzer­land, Ger­many, France and Spain as well as Nix­on Pe­abody LLP (USA) un­der the lead of Alain Raemy (CMS Switzer­land) has ad­vised Har­ald Quandt In­dus­trieb­eteili­gun­gen GmbH, a Ger­man prin­cip­al in­vest­ment firm of the fam­ily
04 July 2019
CMS Ex­pert Guide to On­line Gambling Reg­u­la­tion in Europe
The gambling in­dustry is con­stantly in a state of change. Check out this guide to see the gambling leg­al land­scape and who to con­tact should you have ques­tions.
20 May 2020
Use of product pic­tures in ad­vert­ise­ment un­der re­vised Swiss copy­right...
On 1 April 2020, the Swiss Copy­right Act ("CopA") was re­vised to ad­apt Swiss copy­right law to the new di­git­al age. One of the of­ten-high­lighted changes is the ab­ol­ish­ment of the high threshold for the...
31 March 2020
CMS ad­vises Halder on the ac­quis­i­tion of Sirag, Univer and Uni­prod
A team from CMS Switzer­land, led by part­ner Stephan Wer­len, ad­vised Halder on all leg­al mat­ters of the trans­ac­tion.
04 March 2019
In­ter­na­tion­al dis­tri­bu­tion and li­cense agree­ments af­fected by re­cent Swiss...
In 2017, the Swiss Fed­er­al Su­preme Court pub­lished a de­cision con­cern­ing the dis­tri­bu­tion of El­mex or­al and dent­al care products, which res­ul­ted in a tight­en­ing of Swiss com­pet­i­tion law stand­ards for...
05 February 2020
CMS ad­vises CTS EVEN­TIM on the ac­quisiton of ma­jor­ity stakes in Gad­get...
CTS EVEN­TIM, a lead­ing in­ter­na­tion­al tick­et­ing and live en­ter­tain­ment pro­vider, in­tens­i­fies its in­volve­ment in Switzer­land's live events sec­tor and ex­pands its busi­ness by ac­quir­ing 60% of the shares in Gad­get En­ter­tain­ment AG, Zurich (Gad­get En­ter­tain­men
14 February 2019
Change in law: Sales pro­mo­tion sweepstakes un­der the new Money Games Act
The Swiss Fed­er­al Act on Money Games, which came in­to force on 1 Janu­ary 2019, re­places the Swiss Fed­er­al Lot­ter­ies Act of 1923. Un­der the old Lot­ter­ies Act, the leg­al­ity of sweepstakes for sales pro­mo­tions...
29 January 2020
Con­sumer Products News­let­ter
Com­mer­cial and Reg­u­lat­ory law
04 December 2017
More Co­coa Powder for the Swiss? The Swiss view on the "Nu­tella gap"
Should Fer­rero, the pro­du­cer of Nu­tella, be hindered to pro­duce a Swiss-style Nu­tella just for the Swiss mar­ket with more co­coa powder than the "nor­mal" Nu­tella? On the as­sump­tion that Swiss con­sumers...
23 January 2020
CMS ad­vised DP World on the ac­quis­i­tion of a 44% stake in swis­ster­min­al...
A team un­der the lead of Stefan Brunnsch­weiler has ad­vised DP World, a Dubai-based glob­al port op­er­at­or, on the ac­quis­i­tion of a 44% stake in swis­ster­min­al Hold­ing AG ("swis­ster­min­al"), the lead­ing op­er­at­or of con­tain­er ter­min­als in Switzer­land, with the
13 January 2020
CMS ad­vised IM­CD on the ac­quis­i­tion of DCS Pharma AG
IM­CD N.V., a lead­ing dis­trib­ut­or of spe­cialty chem­ic­als and food in­gredi­ents, ac­quired Swiss phar­ma­ceut­ic­al dis­trib­ut­or DCS Pharma AG and its sub­si­di­ar­ies.
In­ter­na­tion­al CMS team ad­vises Halder on ac­quis­i­tion of Swiss pro­vider...
Frank­furt-based SME in­vestor Halder has ac­quired a ma­jor­ity stake in Suvema AG of Biber­ist, Switzer­land, as part of a man­age­ment buy-out. Mem­bers of the man­age­ment team also took part in the trans­ac­tion and will be­come share­hold­ers...