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Portrait of Simone Brauchbar Birkhäuser, LL.M.

Dr Simone Brauchbar Birkhäuser, LL.M.


CMS von Erlach Partners Ltd
Dreikönigstrasse 7
P.O. Box
8022 Zurich
Languages German, English, French, Italian

Simone Brauchbar Birkhäuser advises and represents clients in connection with contentious and non-contentious issues relating to trademarks, designs, copyrights, patents, data protection, unfair competition and advertisement. She has substantial experience in the drafting and enforcement of contracts for the transfer of intellectual property rights, especially license agreements. She further regularly deals with all due diligence relevant IP/IT and data protection aspects of corporate transactions. Simone Brauchbar Birkhäuser also focuses on anti-counterfeiting, including customs procedure.

Simone Brauchbar Birkhäuser advises clients across a broad range of industry sectors, including listed as well as small and mid-cap companies and individuals. Her clients are among other information technology companies, pharmaceutical companies, mechanical engineering companies, insurance companies and banks as well as fashion and sport equipment producers and food and consumer goods producers.

Simone Brauchbar Birkhäuser has been admitted to the bar in 1996 and has since been working for different patent attorney and law firms in Basel and Zurich. She publishes regularly in the field of intellectual property and unfair competition law and lectures since 2003 at the MAS Marketing and Management of the University of Basel.

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Relevant experience

  • Advising Gaydoul Group in connection with the sale of the trademark Navyboot.
  • Advising a US fashion producer in connection with anti-counterfeiting.
  • Advising and representing a client in the field of mechanical engineering in contentious trade secrete matter.
  • Advising CCC-Group in IP matters in connection with its acquisition of Karl Vögele AG.  
  • Advising a food stuff producer in all aspects of advertisement matters.
  • Advising Sunrise Communications AG in IP matters in connection with the sale of Swiss Towers AG.
  • Advising ABB in IP matters in connection with the acquisition of Keymile’s communication network business.  
  • Advising a pharmaceutical company regarding the protection and enforcement of their trademarks, ongoing.
  • Advising a global beverage producer on obtaining protection for product get-up.
  • Advising and representing a publishing house in connection with litigation on the continuation of a trademark license in the event of liquidation of the licensor.
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Memberships & Roles

  • ZAV (Zürcher Anwaltsverband)
  • SAV (Schweizerischer Anwaltsverband)
  • INGRES (Institut für gewerblichen Rechtsschutz)
  • LES (Licensing Executive Society, Switzerland)
  • ASAS (Association Suisse de droit de la concurrence)
  • Women in IP
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  • Brauchbar Birkhäuser Simone/Christen Marquard, Switzerland opens consultation on prohibiting online booking platforms from including price parity clauses in contracts with hotels, in CMS Law-Now of 25 November 2020, Online-Publication
  • Brauchbar Birkkhäuser Simone, Swiss courts confirm high threshold to evidence notoriety of trademarks in recent decisions regarding culinary brands, in CMS Law-Now of 5 November 2020, Online-Publication
  • Brauchbar Birkhäuser Simone/Aline Steffen, Sustainability Claims: Rechtliche Leitlinien für die Werbung mit Nachhaltigkeit, in KMU Magazin, Nr. 9, September 2020, p. 68 ff.
  • Brauchbar Birkhäuser Simone/Aline Steffen, Use of product pictures in advertisement under revised Swiss copyright law, in CMS Law-Now of 20 May 2020, online Publication
  • Brauchbar Birkhäuser Simone/Dirk Spacek, The Legal 500 & The In-House Lawyer Comparative Legal Guide Switzerland: Intellectual Property (3rd edition), July 2019
  • Brauchbar Birkhäuser Simone/Christen Marquard, International distribution and license agreements affected by recent Swiss competition law decisions, in CMS Law-Now of 4 March 2019, online-Publication
  • Change in law: Sales promotion sweepstakes under the new Money Games Act, in CMS Law-Now of 14 February 2019, online-publication
  • Brauchbar Birkhäuser Simone/Kesselring Felix, More Cocoa Powder for the Swiss? The Swiss view on the "Nutella gap", in: CMS Law-Now, December 2017, online Publication
  • Design Law: When it comes to watches details matter (4A_565/2016), CMS Law-Now (2017), online Publication
  • Revision of Novel Foods Regime in Switzerland, CMS Law-Now (2017), online Publication
  • Kommentar zu Artikel 2 und Artikel 3 Markenschutzgesetz, in: Lucas David/Markus Frick (Hrsg.), Markenschutzgesetz Wappenschutzgesetz, Basler Kommentar, 3. Auflage, Basel 2016, Simone Brauchbar Birkhäuser (Co-Autorschaft mit Matthias Städeli)
  • Einleitung/Verhältnis des Lauterkeitsrechts zum Immaterialgüterrecht; Kommentierung von Art. 3 lit. d UWG (Co-Autorschaft mit Philippe Spitz); Kommentierung von Artikel 5 UWG; in: Peter Jung/Philippe Spitz (Hrsg.), Bundesgesetz gegen den unlauteren Wettbewerb (UWG), 2. edition, Stämplis Handkommentar, Bern 2016, Simone Brauchbar Birkhäuser
  • Geistiges Eigentum – Aschenputtel unter den Vermögenswerten, in: KMU-Magazin, Nr. 1/2, Januar/Februar 2016, p. 38 ff., Simone Brauchbar Birkhäuser / Louis Lagler
  • Geistiges Eigentum – Die Rechtslage im Arbeitsverhältnis, in: KMU- Magazin, Nr. 10, Oktober 2016, p. 54 ff., Simone Brauchbar Birkhäuser / Louis Lagler
  • Die Verwirkung im Kennzeichenrecht; unter Berücksichtigung der Regelung der Europäischen Union, Diss., Basel 2001, Basler Studien zur Rechtswissenschaft, Reihe A, Privatrecht, Bd. 57, Basel 2001, Simone Brauchbar
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Lectures list

  • "No Greenwashing" (together with Dr Heike Blank, CMS Cologne), CMS Consumer Products Conference 2019, Basel, 7 November, 2019
  • Bekämpfung der Produktepiraterie: Zollrechtliche Massnahmen sinnvoll eingesetzt - Schulthess Forum Intellectual Property 2019, Zurich, 12 June 2019
  • Datenschutzrecht und M&A (together with Dr Dirk Spacek and Dr Tobias Grau), CMS M&A Breakfast 2019, Zurich, 4 April 2019
  • Product Piracy – View from Switzerland, CMS Webinar, 6. Februar 2018
  • Blockchain – Token – Kryptowährungen, Lawyer's Lunch, 24 October 2017 more
  • Institute for industrial property rights (INGRES), Ittinger workshop on trademark rights – Strength and risks of trademarks (2017)
  • Since 2003 lecturer for Intellectual Property Law at the “Master of Advanced Studies in Marketing and Management” of the Faculty of Business and Economics of the University of Basel
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  • 2002/2003: University of Cambridge (UK) – Master of Laws
  • 2000 – Doktorat, Dr. iur., summa cum laude, Universität Basel, Prof. Walther Hug Preis
  • 1988 – 1993: Universität Basel – Lizentiat, magna cum laude
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04 December 2017
More Co­coa Powder for the Swiss? The Swiss view on the "Nu­tella gap"
Should Fer­rero, the pro­du­cer of Nu­tella, be hindered to pro­duce a Swiss-style Nu­tella just for the Swiss mar­ket with more co­coa powder than the "nor­mal" Nu­tella? On the as­sump­tion that Swiss con­sumers have a spe­cial taste, can Nestlé ad­just its Nessp
14 August 2017
Design Law: When it comes to watches de­tails mat­ter (4A_565/2016)
In Switzer­land every­one agrees: One watch is not like the oth­er watch and de­tails mat­ter. The Swiss Fed­er­al Su­preme Court in one of its rare cases in design mat­ters just con­firmed this view un­der sev­er­al as­pects (see here). The case in­volved two Swi
29 May 2017
Re­vi­sion of Nov­el Foods Re­gime in Switzer­land
Nearly one quarter of the world’s pop­u­la­tion already eats in­sects. Yet, in the past they have not ap­peared on an European and Swiss di­et­ary plan. Totally new to hu­man con­sump­tion are some of the products of the in­nov­at­ive food in­dustry. A com­pany loc


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17 February 2021
Com­puls­ory li­cens­ing in Switzer­land
1. What is the defin­i­tion of com­puls­ory li­cens­ing? Com­puls­ory li­cens­ing refers to the mech­an­ism that a com­pet­ent court (in case of pat­ents the Swiss Fed­er­al Pat­ent Court) may grant in cer­tain cir­cum­stances...
15 January 2021
CMS ad­vises Deka on the ac­quis­i­tion of Pic­t­et's headquar­ters in Geneva
Zurich, 14 Janu­ary 2021 / Deka Im­mob­i­li­en has ob­tained a pur­chase con­tract for an of­fice build­ing in Geneva as part of a sale and lease­back trans­ac­tion with the private bank Pic­t­et & Cie Sa. The ac­quis­i­tion...
11 January 2021
CMS ad­vises on the ac­quis­i­tion of the drive and pro­cess tech­no­logy unit...
Zurich, 18 Decem­ber 2020 | Valeta AG, headquartered in Zug, a port­fo­lio com­pany of Frank­furt-based fin­an­cial in­vestor Halder, ac­quires through its sub­si­di­ary Uni­prod AG by way of an as­set deal the drive...
21 December 2020
On­line gambling law and reg­u­la­tion in Switzer­land
Foot­notes With ef­fect from 1 Janu­ary 2019, Switzer­land’s new Fed­er­al Act on Money Games (“AMG”) entered in­to force. The AMG ap­plies to all kinds of on­line real money games, in­clud­ing vari­ations...
25 November 2020
Switzer­land opens con­sulta­tion on pro­hib­it­ing on­line book­ing plat­forms...
On 11 Novem­ber 2020, the Swiss Fed­er­al Coun­cil opened a con­sulta­tion pro­ced­ure for an amend­ment (art­icle 8a) to the Fed­er­al Act against Un­fair Com­pet­i­tion (UCA), which would pro­hib­it price-fix­ing clauses...
05 November 2020
Swiss courts con­firm high threshold to evid­ence no­tori­ety of trade­marks...
The Swiss Fed­er­al Ad­min­is­trat­ive Court con­firmed in two re­cent de­cisions con­cern­ing trade­marks in the food sec­tor the high threshold to evid­ence no­tori­ety of trade­marks. In the first case, the own­er...
08 July 2020
CMS ad­vises Avec­tris on the ac­quis­i­tion of Lo­gi­care AG
Avec­tris, a Baden-based full-ser­vice IT pro­vider for Swiss mid-mar­ket com­pan­ies, fur­ther ex­pands its port­fo­lio in the health­care sec­tor and ac­quires Lo­gi­care AG.Lo­gi­care, which was foun­ded by hos­pit­als...
20 May 2020
Use of product pic­tures in ad­vert­ise­ment un­der re­vised Swiss copy­right...
On 1 April 2020, the Swiss Copy­right Act ("CopA") was re­vised to ad­apt Swiss copy­right law to the new di­git­al age. One of the of­ten-high­lighted changes is the ab­ol­ish­ment of the high threshold for the...
06 April 2020
CMS ad­vised Har­ald Quandt In­dus­trieb­eteili­gun­gen GmbH
CMS ad­vised Har­ald Quandt In­dus­trieb­eteili­gun­gen GmbH on the ac­quis­i­tion of a ma­jor­ity stake in mu­seum soft­ware com­pany zetcom An in­ter­na­tion­al team of CMS Switzer­land, Ger­many, France and Spain as well...
31 March 2020
CMS ad­vises Halder on the ac­quis­i­tion of Sirag, Univer and Uni­prod
CMS ad­vises Halder on the ac­quis­i­tion of Sirag, Univer and Uni­prod Frank­furt-based fin­an­cial in­vestor Halder ac­quires a ma­jor­ity stake in Swiss-based Sirag AG, Univer AG and Uni­prod AG through its Valeta...
05 February 2020
CMS ad­vises CTS EVEN­TIM on the ac­quisiton of ma­jor­ity stakes in Gad­get...
CMS ad­vises CTS EVEN­TIM on the ac­quisiton of ma­jor­ity stakes in Gad­get En­ter­tain­ment AG and we­pro­mote En­ter­tain­ment Group Switzer­land AG Zurich – CTS EVEN­TIM, a lead­ing in­ter­na­tion­al tick­et­ing and...
29 January 2020
Con­sumer Products News­let­ter
Be­low you will find the top­ics of the news­let­ter:COM­MER­CIAL LAW­Coronavir­us – Pro­tect­ing Against Sup­ply Chain Dis­rup­tion When Ship­ping GoodsS­witzer­land: New Stat­ute Of Lim­it­a­tion For Li­ab­il­ity for Per­son­al...