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CMS advises CTS EVENTIM on forming strategic partnership with US promoter Michael Cohl


Hamburg – CTS EVENTIM AG & Co. KGaA is establishing a strategic partnership with US promoter Michael Cohl through a company affiliated with its Eventim Live International subsidiary. The US company founded by CTS EVENTIM and Michael Cohl will provide attractive content for global touring. Both partners are contributing to the venture. Michael Cohl will add his concert business and comprehensive network, while CTS EVENTIM will provide full access to its ticketing platform and concert promoters in Europe, together with its full portfolio of products and services around live events. Each partner will hold 50% of the shares in the new company. The joint company will be based in New York City, USA.

A CMS team headed by lead partner Dr Henrik Drinkuth advised CTS EVENTIM on all legal aspects of the project.

CTS EVENTIM is a leading international provider of ticketing and live entertainment services. In 2018, around 250 million tickets were marketed using the company’s systems – through stationary box offices, online or mobile channels. CTS EVENTIM AG & Co. KGaA has been a listed company since 2000 and is currently a member of the SDAX. A total of 3,141 employees across 21 countries generated sales of more than EUR 1.2 billion in 2018.

US promoter Michael Cohl is founder and CEO of S2BN Entertainment, a diversified live entertainment company. It specialises in the production and promotion of live arena spectacles, global concert tours, theatrical performances and touring exhibitions. Cohl has promoted stars such as Frank Sinatra, Michael Jackson, The Rolling Stones, Prince, Stevie Wonder, Pink Floyd, Barbara Streisand, Phil Collins and U2.

CMS Germany

Dr Henrik Drinkuth, Lead Partner
Dr Anja Wiedemann, Senior Associate, both Corporate/M&A
Dr Martin Gerecke, Principal Counsel, Intellectual Property

Alston & Bird (US Law)

James Sullivan
Brett Coburn
Heather Ripley

Esche Schümann Commichau (Tax)

Wolfgang Sälzer

Press Contact
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Related people

Portrait of Henrik Drinkuth
Dr. Henrik Drinkuth
Portrait of Martin Gerecke
Dr. Martin Gerecke, M.Jur. (Oxford)
Principal Counsel
Dr. Anja Wiedemann