The Hirmer Group has acquired Travel Charme Hotels & Resorts, one of Germany’s leading resort and holiday hotel chains. The transaction sees the Munich-based family-owned business extending its existing fashion and real estate portfolio to include hotels. The parties agreed not to disclose details of the purchase price.
An international CMS team headed by lead partner Dr Jochen Lux advised the Hirmer Group on all legal aspects of the transaction.
The transaction involves the Hirmer Group acquiring a total of nine hotel operating companies on the Baltic Sea and in the Harz and Alpine regions, along with a service company located in Berlin which carries out central functions for all hotels belonging to Travel Charme Hotels & Resorts. The vender of the companies is Travel Charme Hotels & Resorts AG, which is based in Zurich.
The Munich-based Hirmer Group is a family-run corporate group operating in the textile retail and real estate sectors in Germany and Austria. The transaction is aimed at achieving synergy effects across the entire business, particularly in the area of real estate project development. The corporate group employs some 1,000 people and is best known for its focus on men’s fashion. The group manages a real estate portfolio comprising 120,000 square metres across Germany. The Hirmer Group previously gained exposure to the hotel industry through project developments for Motel One in Munich and Bonn as well as the arcona group, including in Leipzig and Munich, constructing and running the Campo Bahia hotel used by the German squad during the World Cup in Brazil and the recent acquisition of Hotel Elephant in Weimar.
The Travel Charme Hotels & Resorts Group runs individual holiday hotels with four or five-star ratings in Germany and Austria. The group was established in 1993 following the acquisition of assets belonging to the state-owned East Germany travel agencies. The company’s management team is also changing as a result of the transaction. The new managing director will be Matthias Brockmann, who has already successfully worked with the Hirmer Group on project developments.
CMS Germany
Dr Jochen Lux, Lead Partner
Dr Christoph Löffler, Associate
Peter Ollesch, Associate, all Corporate/M&A
Dr Andreas Otto, Partner
Dr Benjamin Schirmer, Counsel
Franziska Krokutsch, Senior Associate
Filip Niemiec, Senior Associate, all Hotels & Leisure
Jesko Nobiling, Partner, Tax
Axel Dippmann, Partner
Dr Florian Lörsch, Senior Associate, both Finance
Dr Anja Schöder, Senior Associate
Rafael Schiwietz, Associate, both Employment & Pensions
Dr Heralt Hug, Partner
Stefan Schreiber, Senior Associate, both Intellectual Property/IT
Dr Rolf Hempel, Partner
Martin Cholewa, Senior Associate, both Merger Control
CMS Austria
Gregor Famira, Partner, Hotels
Martin Trapichler, Lawyer, Project Development
Oliver Werner, Lawyer
Ulrich Weinstich, Associate, both Corporate
CMS Italy
Dietmar Zischg, Partner, Corporate/Real Estate
Francesco Sabatino, Counsel, Real Estate
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