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Hotels & Leisure

Netherlands

We are the leading law firm in the hotel industry. We assist with mergers and acquisitions, financing, project development and construction, lease constructions, management and franchise agreements and with all kinds of disputes with hotel operators. We are trusted advisor of the largest investors, investment funds and funders. The same goes for large international hotel operators. We identify new developments. We see new opportunities. And we equip you. Having the right contacts can be invaluable for your company. We have got them.

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In M&A the firm has a good reputation for working in the hospitality, life sciences and oil and gas sectors.

IFLR1000, 2019
July 2018
Find­ing the bal­ance: hu­man touch versus high tech
560340ht­tps://me­dia.cmsleg­al.com/me­dia/em­bed?key=4c23d8f91dcbac6d106faa16ce87d782&unique_key=4e1357a6d52589721a54cfb30baac4a0&auto­play=false&auto­light­soff=false&loop=false&clean1al­wayseznode://499614Ho­tels and res­taur­ants are in­creas­ingly ex­pec­ted to de­liv­er a new and dif­fer­ent ex­per­i­ence; one that leaves a last­ing memory, dis­tin­guishes them from their com­pet­it­ors and em­braces not just tech­no­logy, but the fu­ture.And what is that fu­ture? Here come the mil­len­ni­als. A gen­er­a­tion of di­git­al nat­ives with sig­ni­fic­ant spend­ing power. In fact, mil­len­ni­als already ac­count for 28% of rev­en­ues for ho­tels and 29% for res­taur­ants, ac­cord­ing to our re­search.This gen­er­a­tion is clearly hav­ing an im­pact on the sec­tor. However, our sur­vey of over 5,000 mil­len­ni­als in 18 coun­tries, con­tras­ted with the views of over 170 lead­ers in the hotel and res­taur­ant sec­tor, dis­pels sev­er­al myths and ste­reo­types. It’s clear, for ex­ample, that there is no typ­ic­al mil­len­ni­al. Life stage and geo­graph­ic loc­a­tion heav­ily im­pact their choices. And they do not al­ways value high tech over the hu­man touch. At least in the world of ho­tels and res­taur­ants, ex­per­i­ence trumps tech­no­logy.So how do ho­tels and res­taur­ants re­spond? How do they in­vest in a fu­ture driv­en by the most tech-savvy gen­er­a­tion to reach adult­hood yet? How do they cre­ate ef­fi­cien­cies to solve pinch points in the busi­nesses without ali­en­at­ing the very mar­ket they’re try­ing to at­tract?For ex­ample, our re­search sug­gests that ho­tels and res­taur­ants over­es­tim­ate the value mil­len­ni­als place on auto­mated pro­cesses us­ing apps and tab­lets. This gen­er­a­tion still wants to place a food or­der or check out with a real per­son. 78% say they prefer the hu­man touch through­out their whole din­ing ex­per­i­ence. Ro­bots be­ware.Tech does have an in­flu­ence though. Ho­tels are es­tim­ated to be in­vest­ing over 9% of an­nu­al rev­en­ue on tech­no­logy, equi­val­ent to USD 1 tril­lion. The most pop­u­lar hotel tech are high-speed WiFi, an app for hotel ser­vices, mu­sic stream­ing and an in-room tab­let for room con­trols. In res­taur­ants, the most pop­u­lar fa­cil­it­ies are the abil­ity to or­der food and drinks be­fore ar­riv­ing, pay­ing via an app and or­der­ing food elec­tron­ic­ally at the ven­ue. But glob­ally only 16% thought 3D vir­tu­al en­ter­tain­ment would im­prove their din­ing ex­per­i­ence. By con­trast, 28% of res­taur­ants ex­pect to im­ple­ment 3D vir­tu­al en­ter­tain­ment in their res­taur­ants with­in the next 24 months.These are just a few of the sur­pris­ing find­ings of our re­search. Com­bined with our own in­sight, we also share the latest think­ing from sev­er­al high pro­file in­dustry fig­ures who have plenty to say on this sub­ject. We hope you en­joy read­ing their views and the re­port and look for­ward to dis­cuss­ing it with you in more de­tail.
Num­ber 1 Hotel Law­yers in Europe
Wheth­er you’re an own­er, in­vestor, lender or op­er­at­or in the ho­tels and leis­ure sec­tor, you have com­plex busi­ness needs that call for ex­pert solu­tions. At CMS we have the ex­per­i­ence to ad­vise you on all as­pects of the hotel and leis­ure sec­tor. Spe­cial­ist law­yers who un­der­stand how ho­tels and leis­ure busi­ness are op­er­ated, owned, branded, fin­anced and de­veloped save you time and help stream­line the run­ning of your busi­ness
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Find­ing the bal­ance: hu­man touch versus high tech
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