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Consumer Products

Law Firm in the Netherlands specialised in Consumer Products

As a player in the consumer products sector, you face a myriad of challenges such as strong competition, globalisation and digitalisation, legislative changes, environmental and health concerns, volatile commodity prices, supply chain management, consumer and media pressure, growing retailer buyer power, the rise of online selling and counterfeiting. All place new demands on your management and business strategy but also drive the need for legal advice. Our pan-European team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing. Whether you are a supplier, investor, regulator or other stakeholder, we have consumer products experts to help, whatever your situation.

In order to give you the targeted legal advice your business needs, our teams have experts from every legal area affecting your sector. This means we can guide you on all legal and regulatory aspects - from the financing and acquisition of companies, through to antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and much more. Our experts will keep you abreast of the latest sector insight and developments, giving you a commercial, as well as a legal, edge.

"The team has broad experience and can adapt to your company’s business from a legal perspective."

The Legal 500 EMEA, 2024

"It is a dedicated team, which gives confidence and often requires less explanation because they know the company well. The method is fast and to the point."

The Legal 500 EMEA, 2024

"Business oriented, experienced on the specificities of the sector."

The Legal 500 EMEA, 2023

"Deep sectorial knowledge, very solution oriented, very responsive team."

The Legal 500 EMEA, 2023

"Good knowledge of the Dutch retail market. Reasonable billing. Easy collaboration."

The Legal 500 EMEA, 2023

"They are truly experts in the automotive and consumer products sector."

The Legal 500 EMEA, 2022

"They know the franchising practice very well."

The Legal 500 EMEA, 2021

"The group's experience encompasses a variety of corporate and private equity transactions combined with expertise in IP matters, product launches, packaging work and the related regulations. Ranked Tier 2 for Food in The Legal 500 EMEA 2020"

The Legal 500 EMEA, 2020

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Broken Egg, CMS
Product Liability
Sooner or later it happens to every businessman: a party you are dealing with fails to fulfill his obligations. Even if you manage to get that party t
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Technology Transformation - Consumer Products & Retail
Digitalisation has transformed how consumer products are manufactured, distributed and sold. The push to maintain a competitive advantage, drives increased investment in new technologies. This investment may reduce operational cost and ease the retention of legacy systems, but what challenges arise and how do businesses approach the changing risk profile?This report is a deep dive into data first produced for the re­port Tech­no­logy Transformation: Managing Risks in a Changing Landscape. In the original report we surveyed over 500 corporate counsel and risk managers from multiple industries across the world. Here, we look in detail at the 75 respondents surveyed in the consumer and retail sector, and their perspectives on the risks associated with busi­ness-crit­ic­al technologies, including emerging technologies. Our survey shows that businesses across the sector, whether retailers or manufacturers, have the same concerns but the influences on the adoption of technology, the resulting risks, and the approaches taken to mitigate or resolve those risks vary depending on whether or not the business involves a direct sales relationship with the consumer. Download the consumer and retail sector report now to read about: Drivers of technology adoption in the consumer and retail sectorNew risks emerging and traditional barriers to risk man­age­ment­Cur­rent technology risks in the consumer and retail sectorFuture risks and measures to deal with themPreferred approaches to technology dispute resolution for the consumer and retail sector
Disruption 2.0 – here we go again
Whether you are concerned or exhilarated, the age of AI is here – from virtual assistants, to driverless vehicles and frictionless shops. CMS’ latest report uses extensive consumer research and a...


EU anti-dumping investigations for Chinese lysine and vanillin imports
On 23 May 2024, the EU opened an anti-dumping in­vest­ig­a­tion con­cern­ing EU imports of lysine originating in the People’s Republic of China, which could lead to substantial anti-dumping duties on future...
Flushed and failed: General Court shuts the lid on invalidity attack against...
In­tro­duc­tion­Earli­er this year, we reported on a Belgian court ruling relating to the validity and infringement of designs for cat litter trays (read about it here). This time, in a decision which will...
Design decision on ‘Sole technical function’ packs a punch – The CJEU breaks...
SummaryIn a case which has been recognised as among the most impactful European design cases of the past year, the Court of Justice of the European Union (“CJEU”) has clarified the principles of ‘sole...
Cheers! New EU rules to strengthen GI protection for wine, spirit drinks...
On 23 April 2024, a new EU regulation aimed at enhancing the protection of geographical indications (GIs) for wine, spirit drinks and agricultural products, and other quality schemes for agricultural...
Designs practice update: EU Court of Justice upholds Advocate General’s...
BackgroundIn our previous article (here), we discussed the opinion of Advocate General Capeta in EUIPO v The KaiKai Company Jaeger Wichmann. That opinion was provided following an appeal against the General...
The sum of parts: Registered design for segments of towers found valid...
BackgroundTA Towers ApS (“TA Towers”), a company based in Denmark, is the holder of the below registered Community design relating to goods for building materials, specifically, ‘building materials...
Plastics and packaging laws in The Netherlands
1. What is the general legislative framework regulating packaging and plastic waste? The general aim of the Dutch legislative framework is to reduce litter and to protect the public interest and the...
Cannabis law and legislation in the Netherlands
Medical use The Dutch Opium Act distinguishes drugs with a low risk of harm (‘soft drugs’) from drugs with a high risk of harm (‘hard drugs’). Cannabis is listed under the soft drugs category...
EU Court ruling upholds invalidity action against PUMA shoe design
The EU General Court ruled on the invalidation of a community design by the EUIPO and an appeal against that decision (judgement of the General Court in Case T-647/22, Puma v EUIPO - Han­dels­maatschap­pij...
“Pre-branded” spare parts: CJEU has its say in Audi trade mark case
The Court of Justice of the European Union (CJEU) has given its ruling following a referral from the Regional Court of Warsaw, in a trade mark infringement claim brought by Audi (Audi AG v GQ, Case C-334/22)...
A messy affair – IP law meets a cat litter tray in Belgian design court...
Introduction In recent weeks, the CMS Design team has been delving into pan-EU enforcement of Community design rights, as well as the scope of copyright “ori­gin­al­ity” under EU law. In a timely development...
Greenwashing: Stricter EU rules on environmental marketing ban misleading...
On 17 January 2024, the European Parliament voted to adopt the Directive on Empowering Consumers for the Green Transition (the ECGT Directive), which seeks to protect consumers from various misleading...