Green claims in focus
Sector-specific insights webinar series
Event details
Programme
16 Apr 2026
Green claims in focus: tech sector
Regulatory scrutiny of environmental messaging is accelerating across Europe, reshaping how technology companies communicate on sustainability. From device repairability and recyclability claims to cloud, AI,
data-centres and online platforms narratives, the tech sector faces evolving legal and reputational risks.
We kindly invite you to this webinar, which will explore the changing legal and strategic landscape.
CMS experts will discuss:
- EU foundations of green claims rules, including the EmpCo approach.
- What enforcement bodies assess in practice: substantiation, clarity, supply‑chain evidence and scope limitations.
- Belgium’s focus on consumer tech, repairability messaging and platform environments.
- Litigation and substantiation standards in the Netherlands, including lessons from climate‑related cases affecting tech narratives such as webshops delivery methods, mobility and electric vehicles, recycling claims and industry‑wide green transition messaging.
- The UK perspective, covering ASA enforcement, CMA guidance and expectations for tech products and digital services, including refurbished devices, durability, and energy‑efficiency claims.
Whether you are a legal counsel advising on compliance, a sustainability lead shaping product narratives, or a marketing professional working with PR and advertising teams, this session will help you better understand the legal boundaries of green communication in the tech sector—and how to structure claims that are clear, accurate, and defensible.
Date & Time: 16 April 2026, 11:00 CET
Speakers: Esme Saynor, Rogier de Very, Tom Heremans
Green claims in focus: energy sector
Regulatory scrutiny of sustainability communication is reshaping how energy companies present their environmental commitments. From renewable energy claims to transition narratives and emissions reporting, the sector faces unique legal and reputational risks—particularly as authorities intensify enforcement against misleading or unsubstantiated green claims.
This webinar will explore the evolving legal and strategic landscape surrounding green claims in the energy industry.
CMS experts will discuss:
- Disputes and enforcement trends relating to environmental claims in the UK energy market.
- The UK green claims code, advertising standards, and the newly introduced UK rules on misleading environmental advertising and associated penalties.
- Litigation risks in Europe, with a focus on the Netherland's and Italy’s high‑profile greenwashing cases and lessons for energy companies.
- Key EU regulatory developments affecting environmental communication, including the Empowering Consumers Directive.
- Practical insights on structuring sustainability claims, verifying data, and avoiding misleading communication across energy products, services, and transition strategies.
Whether you're a legal counsel advising on compliance or a marketing specialist working on sustainability narratives with PR and advertising teams, this session will help you better understand the legal boundaries of green communication in the energy sector.
Green claims in focus: Insurance, banking, and investment funds sectors
Increasing scrutiny of greenwashing poses a serious risk to financial institutions - including the insurance, banking, and investment funds sectors - as they make environmental claims related to their products, services, and investments.
This webinar will examine the legal and strategic dimensions of sustainable and environmental claims across the financial sector, with a focus on how to mitigate the growing risks of greenwashing. We aim to highlight shared challenges, regulatory overlaps, and opportunities for cross-sector alignment in ESG compliance and communication.
CMS experts will discuss:
- The legal framework for green claims in financial services.
- Key regulatory developments and enforcement trends across insurance, banking, and investment funds.
- The boundaries of permissible green marketing and product positioning.
- Litigation risks and recent case law on greenwashing.
- Practical guidance for legal counsels and marketing teams on reviewing and substantiating sustainability claims.
Whether you're a legal counsel or a marketing specialist shaping communication strategies and working with PR and advertising agencies - this event is for you. You'll gain insights to better understand the legal and reputational risks surrounding green claims and ensure your organisation’s sustainability narrative can stand up to scrutiny.
Speakers: Laura Opilio, Paolo Bonolis, Julie Pelcé, Ben Maconick
Green claims in focus: automotive sector
From electric vehicles to carbon-neutral manufacturing, the automotive sector faces unique challenges in substantiating green claims while navigating a rapidly evolving regulatory landscape.
Join CMS experts for this sector-specific webinar where we will explore the legal, regulatory, and strategic dimensions of green claims in the automotive industry.
Key Topics:
- The legal landscape for green claims in the EU, with a focus on automotive-specific regulations.
- Common pitfalls and sectoral challenges
such as:- Claims about “zero-emission” vehicles.
- Misleading claims about vehicles' lifecycle emissions.
- Carbon offsetting programmes.
- Recyclability of vehicle components.
- Use of terms like “sustainable materials”
- The role of third-party certifications, and digital product passports in substantiating claims.
- Litigation risks and recent case law involving greenwashing in automotive advertising.
Whether you're advising on product launches, managing ESG disclosures, or shaping brand strategy, this session is for you.
Duration: 60 minutes
Speakers: Anna Cudna-Wagner, Siobhan Kahmann, Dr. Nikolas Gregor, LL.M.
Green claims in focus: packaging
This webinar will explore the legal, regulatory, and strategic dimensions of using green claims specifically on packaging materials, with a focus on how businesses can navigate evolving requirements while maintaining credibility and competitive edge.
CMS experts will discuss:
- The evolving legal landscape for green and sustainability claims in the EU with additional focus on country-specific rules
- Common pitfalls and enforcement trends, especially around packaging-related claims
- How to align marketing, legal, and sustainability teams to ensure compliant messaging
- The role of substantiation, lifecycle analysis, and third-party certifications
- Practical guidance for in-house counsel and sustainability leads on risk mitigation and best practices
Whether you're advising on product labelling, managing ESG disclosures, or shaping brand strategy, this session will provide valuable insights to help you communicate sustainability with confidence and integrity.
Duration: 60 minutes
Speakers: Paola Ghezzi, Szabolcs Szendrő
Green claims in focus: Food and textile sectors
We’ll begin with the general principles of the Empowering Consumers for the Green Transition Directive, then dive into sector-specific rules.
For food sector, speakers will examine the German Federal Court of Justice’s ruling on climate-neutral claims and its implications for sustainability labels like Fair Trade and Certified Cocoa.
For the textile sector, our experts will cover specific rules affecting environmental claims, including eco-design with the future digital product passport and stringent French requirements, in particular the environmental qualities and characteristics sheets that have already been sanctioned, not to mention the upcoming eco-score, the Triman logo in a difficult position and the closely watched bill on fast fashion.
Expect examples of borderline claims, insights on data proof and need for transparency, and guidance on avoiding misleading advertising.
Based on the examples of Germany and France, we will provide information on the potential claims and risks traders may face in case they do not comply with the regulations. Learn how to prepare for these regulations and mitigate legal risks!
Duration: 60 minutes
Speakers: Amaury Le Bourdon, Dr. Dirk Smielick
2025 Insurance sector webinar programme
CMS Green Globe
Greenwashing directive - rules and practices for sustainable communication
Green claims and advertising and consumer greenwashing
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