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Rogier Vrey
Partner

Rogier de Vrey

Advocaat | Head of IP

Languages
  • English
  • Dutch
Social media

Head of IP Rogier de Vrey has extensive experience in advising on all aspects of intellectual property and media & advertising matters.  ​

Rogier did his PhD on unfair competition and advertising law. During his PhD, Rogier worked at several renowned institutions, including the European Commission and the Max Planck Institute in Munich. ​

In his practice, Rogier has a particular focus on international intellectual property law matters, both transactions and litigation. He advises in the areas of parallel trade, anti-counterfeiting, ambush marketing, sponsorship and licensing, ticketing regulation, exploitation and enforcement of (digital) media rights, advertising and IP infringement.​

Rogier is associate professor at Utrecht University and member of the Editorial Board of the renowned Intellectual Property and Advertising Law Magazine (IER). He is author of several publications in the field of IP/TMC, e.g. coauthor of the leading handbook on Enforcement of IP rights.

Awards & Recognitions
01
  • Quote
    "Rogier de Vrey is well versed in soft IP mandates and frequently advises clients from the life sciences and entertainment sectors on trade mark infringements and IP enforcement."
    Chambers Europe, 2025
  • Quote
    "Rogier de Vrey is super knowledgeable, responds very quickly and always meets deadlines."
    Chambers Global, 2025
  • Quote
    "Rogier de Vrey has deep knowledge of IP law, with a client-focused and strategic approach."
    Chambers Global, 2025
  • Quote
    "Rogier de Vrey is very amiable and enthusiastic. He has a good eye for the interests of the company."
    Chambers Global, 2025
  • Quote
    "Rogier de Vrey is open-minded to new approaches and is open to challenging cases. He is an excellent communicator."
    Chambers Global, 2025
  • Quote
    "Rogier de Vrey is proactive, presents his case well before the court and is able to make the case understandable to the client."
    Chambers Global, 2025
  • Quote
    "Rogier de Vrey is dedicated, enthusiastic and competent."
    The Legal 500 EMEA, 2024
  • Quote
    "Rogier de Vrey is an excellent communicator. Decisive, but open to suggestions."
    The Legal 500 EMEA, 2024
  • Quote
    "Rogier de Vrey is an excellent communicator. Decisive but open to suggestions."
    The Legal 500 EMEA, 2024
  • Quote
    "In court, Rogier de Vrey and Yasar Çelebi know how to stick to the agreed-upon strategy despite the counterparty’s attempts to distract them."
    The Legal 500 EMEA, 2024
  • Quote
    "Rogier is always available for consultation on short notice which makes it very easy for our global team to have global team discussions whenever necessary."
    The Legal 500 EMEA, 2022
  • Quote
    "Rogier is highly recommended for his efficiency, knowledge, skill and dedication to deliver a great service."
    The Legal 500 EMEA, 2022
  • Quote
    Rogier is just there when you need him, always flexible, in a good mood and never compromising on quality.
    The Legal 500 EMEA, 2021
  • Quote
    Partner Rogier de Vrey is easily approachable to the client and strong in communication. He is straightforward and paints a clear picture of expectations.
    The Legal 500 EMEA, 2020
  • Quote
    "Department head Rogier de Vrey assists clients with transactional and contentious matters in relation to all types of IP assets; he also has expertise in breeder’s rights and crop protection issues."
    The Legal 500, 2019

Memberships & Roles

  • Lecturer at University of Leiden/post graduate education (trademark and design law)
  • Lecturer at University of Utrecht / post graduate education (IP enforcement)
  • Lecturer at University of Amsterdam/VSO (IP in marketing)
  • Lecturer Utrecht University / Center for Intellectual Property Law (CIER) (Researcher and Lecturer on Communications and Media Law)
  • Lecturer University of Leiden / Post Academic Education (Trademark and Design Law)

Awards & Rankings

  • Chambers Europe, 2025, Ranked in Insurance
  • The Legal 500 EMEA, 2024, Rogier de Vrey is ranked Next Generation Partner
  • The Legal 500 EMEA, 2024, Rogier de Vrey is Recommended

Education

  • Dutch Law (Economics of Public, Company and Private Law), Utrecht University