Home / People / Rogier de Vrey
Portrait of Rogier Vrey

Rogier de Vrey

Advocaat | Head of IP

Atrium - Parnassusweg 737
1077 DG Amsterdam
PO Box 94700
1090 GS Amsterdam
Languages English, Dutch

Head of IP Rogier de Vrey has extensive experience in advising on all aspects of intellectual property and media & advertising matters.  ​

Rogier did his PhD on unfair competition and advertising law. During his PhD, Rogier worked at several renowned institutions, including the European Commission and the Max Planck Institute in Munich. ​

In his practice, Rogier has a particular focus on international intellectual property law matters, both transactions and litigation. He advises in the areas of parallel trade, anti-counterfeiting, ambush marketing, sponsorship and licensing, ticketing regulation, exploitation and enforcement of (digital) media rights, advertising and IP infringement.​

Rogier is associate professor at Utrecht University and member of the Editorial Board of the renowned Intellectual Property and Advertising Law Magazine (IER). He is author of several publications in the field of IP/TMC, e.g. coauthor of the leading handbook on Enforcement of IP rights.

more less

Rogier is always available for consultation on short notice which makes it very easy for our global team to have global team discussions whenever necessary.

The Legal500 EMEA, 2022

Rogier is highly recommended for his efficiency, knowledge, skill and dedication to deliver a great service.

The Legal500 EMEA, 2022

Rogier is just there when you need him, always flexible, in a good mood and never compromising on quality.

The Legal 500 EMEA, 2021

Rogier de Vrey is recommended.

The Legal 500 EMEA, 2021

Partner Rogier de Vrey is easily approachable to the client and strong in communication. He is straightforward and paints a clear picture of expectations.

The Legal 500 EMEA, 2020

"Department head Rogier de Vrey assists clients with transactional and contentious matters in relation to all types of IP assets; he also has expertise in breeder’s rights and crop protection issues."

The Legal 500, 2019

Memberships & Roles

  • Lecturer at University of Leiden/post graduate education (trademark and design law)
  • Lecturer at University of Utrecht / post graduate education (IP enforcement)
  • Lecturer at University of Amsterdam/VSO (IP in marketing)
  • Lecturer Utrecht University / Center for Intellectual Property Law (CIER) (Researcher and Lecturer on Communications and Media Law)
  • Lecturer University of Leiden / Post Academic Education (Trademark and Design Law)
more less


  • Dutch Law (Economics of Public, Company and Private Law), Utrecht University
more less
Ex­perts in Gambling Law
The gambling in­dustry is con­stantly in a state of change. While reg­u­lat­ory lib­er­al­isa­tion is cre­at­ing new op­por­tun­it­ies in some jur­is­dic­tions, tight­en­ing le­gis­la­tion is clos­ing down av­en­ues in oth­ers...


Neth­er­lands is­sues new rules and re­gis­tra­tion re­quire­ments for in­flu­en­cers
The Dutch Me­dia Au­thor­ity has pub­lished new policy rules on ad­vert­ising, spon­sor­ship and product place­ment, which will also af­fect in­flu­en­cer mar­ket­ing, be­gin­ning 1 Ju­ly 2022. The new rules ap­ply to ma­jor...
Dutch Me­dia Au­thor­ity is­sues new policy rules for com­mer­cial me­dia ser­vices
The Dutch Me­dia Au­thor­ity (“Com­mis­sari­aat voor de Me­dia”) has re­cently pub­lished new policy rules for com­mer­cial me­dia ser­vices. The policy rules deal with ad­vert­ising, spon­sor­ship and product place­ment...
Trade secret laws in the Neth­er­lands
Gen­er­al 1. Has the Dir­ect­ive (EU) 2016/943 of the European Par­lia­ment and of the Coun­cil of 8 June 2016 on the pro­tec­tion of un­dis­closed know-how and busi­ness in­form­a­tion (trade secrets) against their...
Can­nabis law and le­gis­la­tion in the Neth­er­lands
Med­ic­al use The Dutch Opi­um Act dis­tin­guishes drugs with a low risk of harm (‘soft drugs’) from drugs with a high risk of harm (‘hard drugs’). Can­nabis is lis­ted un­der the soft drugs cat­egory...
Dutch court rules FIFA loot boxes not a game of chance, re­vokes EA pen­alty
On 9 March, the Neth­er­land's Ad­min­is­trat­ive Jur­is­dic­tion Di­vi­sion of the Coun­cil of State con­cluded that a pen­alty pay­ment was wrongly im­posed on Elec­tron­ic Arts (EA) for FIFA Ul­ti­mate Team loot boxes...
Neth­er­lands pub­lishes new policy rule on quota of com­mer­cial me­dia in­sti­tu­tions
In re­cent years, to ad­apt to the rap­idly chan­ging European me­dia land­scape, the EU amended the Au­di­ovisu­al Me­dia Ser­vices Dir­ect­ive, which the Neth­er­lands im­ple­men­ted through the pas­sage of the Dutch...
Neth­er­lands to is­sue new rules on price re­duc­tion an­nounce­ments
As the EU now mod­ern­ises and tight­ens up con­sumer-pro­tec­tion rules with the 2019 is­su­ance of the Om­ni­bus or Mod­ern­isa­tion Dir­ect­ive, which con­tains rules for the an­nounce­ment of price re­duc­tions, the...
Neth­er­lands to is­sue new rules on price re­duc­tion an­nounce­ments
As the EU now mod­ern­ises and tight­ens up con­sumer-pro­tec­tion rules with the 2019 is­su­ance of the Om­ni­bus or Mod­ern­isa­tion Dir­ect­ive, which con­tains rules for the an­nounce­ment of price re­duc­tions, the...
Dutch gam­ing au­thor­ity is­sues new en­force­ment policies after launch of...
With the 1 Oc­to­ber 2021 open­ing of the Dutch li­censed on­line gambling mar­ket, the Dutch Gam­ing Au­thor­ity (Kansspelautor­iteit or KSA) has li­censed ten on­line gam­ing op­er­at­ors, which can leg­ally of­fer...
Hey, Copy­right Dir­ect­ive
A video series to ex­plain copy­right rules re­vamped
On­line gambling law and reg­u­la­tion in the Neth­er­lands
Notes A new law was passed in 2019 which opened up the pre­vi­ously re­stric­ted Dutch mar­ket. With ef­fect from 1 April 2021, any op­er­at­ors who had not act­ively tar­geted Dutch play­ers dur­ing the pre­vi­ous...
Neth­er­lands is­sues new guid­ance on ad­vert­ising and on­line gambling
The Neth­er­lands Gambling Au­thor­ity KSA has re­leased new guid­ance on ad­vert­ising just be­fore 1 Oc­to­ber 2021, the open­ing of the Dutch li­censed on­line gambling mar­ket. Fur­ther­more, a Dutch gambling trade...