Media & Marketing

What market-related issues are worthwhile considering in an advertising campaign or product launch? How are your marketing policies affected by the General Data Protection Regulation (GDPR)? Does influence marketing comply with the Marketing Act?

We help you clarify risks and opportunities with your marketing

We provide advice on marketing issues based on marketing law requirements, specific requirements under special legislation such as the Radio and Television Act, legislation regarding names and images advertising, as well as lottery, alcohol and tobacco legislation, and GDPR. Our advice encompasses all stages from the clearance of planned marketing practices and drafting contracts with market law considerations, to negotiations and discussions with regulators such as the Swedish Consumer Agency, and disputes relating to marketing practices. We can assist in identifying and clarifying potential risks and opportunities.

When it comes to media, we have extensive experience in assisting media companies, publishing companies, producers, production companies, agencies, rights holders and others regarding the types of contracts, standard agreements and sector-specific agreements that exist with regard to the production and distribution of films, television programs, radio programs, music, books, magazines, computer games and apps.