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Erik Ullberg

Managing Partner

CMS Wistrand
Mårten Krakowgatan 2
411 04 Göteborg
Languages Swedish, English, French

Erik Ullberg is managing partner of CMS Wistrand Gothenburg and a partner at CMS Wistrand’s IP and TMC practice group. He specializes in Swedish and international IP law, marketing law, IT law and data protection law with a particular focus on digital business, consumer products and services, technology, life sciences, media and marketing.

With over 20 of experience, he has extensive experience in advising Swedish and international organizations, including leading global brands, media and communication agencies on matters concerning IP and marketing disputes, IP strategies and trademark prosecution, advertising and marketing practices clearance, data protection and anti-bribery compliance as well as commercial agreements with a specific focus on IP, media and marketing.

He has also served as law clerk. Additionally, Erik Ullberg has contributed to legal education through guest lectures at the University of Gothenburg and Chalmers University of Technology.

He has been recommended by Legal 500 within Intellectual Property and Media and IT & Telecoms.

Erik Ullberg joined CMS Wistrand in 2004 and was appointed partner in 2017.

Professional experience

  • Managing Partner, CMS Wistrand, 2023-
  • Partner, CMS Wistrand, 2017- 
  • Senior Associate, Wistrand Advokatbyrå, 2009-2016 
  • Associate, Wistrand Advokatbyrå, 2004-2009 
  • Law Clerk, Borås District Court, 2005-2007 
  • Internship, Clifford Chance, 2003
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Relevant experience

  • Strawberry | on acquisition of the naming and certain other rights relating to the Swedish national arena.
  • Sesol | on compliance and contractual work related to GDPR, consumer protection, e-commerce, marketing and advertising.
  • Input Interiör I on copyright litigation before the Swedish Patent and Market Courts.
  • Strawberry I on IP matters in relation to new launches, concepts and cooperations regarding new hotels and restaurants.
  • Supplier of AI tool I on matters related to IPR and agreements with customers and partners.
  • Market leading global brand for handheld power equipment I on project for launch of a new global e-commerce platform regarding marketing law, consumer protection and GDPR.
  • Leading international marketing and communications agency I on media and communications agreements with Swedish and international customers and IPR.
  • Advised various global consumer brands I on marketing regulatory matters and clearance of advertising, prize promotions and sweepstakes.
  • Advised various clients I on regulatory complaints before the Swedish Consumer Agency regarding the Marketing Practices Act and compliance.
  • Advised various clients I on cyber and data breaches.
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Memberships & Roles

  • Swedish Bar Association, 2009
  • International Trademark Association (INTA)
  • International Association of Young Lawyers (AIJA)
  • The Swedish Association for the Protection of Intellectual Property (SFIR)
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Awards & Rankings

  • Recommended Lawyer, Legal 500 2024: IT & Telecom
  • Recommended Lawyer, Legal 500 2024: Intellectual Property and Media
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  • LL.M., Gothenburg School of Business, Economics and Law, 2003
  • Université de Sherbrooke, 2001-2002
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Sweden joins CMS
The decision to become a part of CMS, one of the world’s largest law firms, was made to future-proof our position as one of Sweden’s leading law firms and to expand internationally. CMS’s unique structure ensures that CMS Wistrand can continue to be an independent, locally rooted firm for Swedish clients while benefiting from CMS’s global expertise and net­work.‘’Ef­fect­ive and well-structured teams across borders are crucial in today’s legal landscape. It creates value for clients by reducing friction in deliveries and expediting the processes of acquiring legal services’’, says Maria Kosteska Fäger­quist.‘’Sig­ni­fic­ant time and cost savings are achieved for our clients by leveraging unique legal expertise across borders, sectors and practice areas, working in structured teams with common values and focus’’. We now have the opportunity to further drive the innovation necessary to shape the legal services of the fu­ture.‘’Be­ing future-facing means proactively anticipating challenges and driving innovation. Now, we position ourselves to deliver solutions that shape the industry and help our clients confidently navigate the changing landscape’’, says Fredrik Råsberg, Chairman of the Board in Stock­holm.‘’But our commitment doesn’t end with innovation. Successfully steering the ESG agenda with a focus on climate change and social responsibility is of great importance for companies now and in the future, and as a law firm, we have a responsibility to help our clients navigate in the right dir­ec­tion.’’It was announced back in November 2023 that Wistrand would become a part of CMS. For CMS, entering the Swedish market was cru­cial.“De­vel­op­ing a strong Nordic platform is important as our clients expect us to support them in major business hubs around the world,” says Pierre-Sé­bas­tien Thill, CMS Chairman. “We already have CMS Kluge offices in Bergen, Oslo and Stavanger. Now with CMS Wistrand, we can offer clients deep local expertise in Sweden, combined with our global reach.”  
Wistrand assists Strawberry in contract negotiations regarding naming rights...
Wistrand has assisted Strawberry in the contract negotiations with Stockholm Live regarding the naming and certain other rights relating to the Swedish national arena in Solna. Under the agreement Strawberry...
Wistrand appoints new Counsels
Wistrand Advokatbyrå is pleased to announce the appointment of Jeanette Jönsson and Justus Pettersson as Counsels at the Gothenburg office. They will assume their new roles on January 1, 2024. Both...
Wistrand appoints new partners
Wistrand Law Firm is pleased to announce the appointment of Hanna Trygg and Tobias Svadling as new partners at the Gothenburg office, and Victor Palm at the Stockholm office. All three are experienced...
Wistrand future-proofs - joins forces with international law firm CMS
A sharp increase in cross-border business, record-breaking technological development and an increasingly strong focus on sustainability are affecting both today's and tomorrow's business community. External...
Wistrand writes the Swedish chapter in Advertising & Marketing 2023 in...
Wistrand writes the Swedish chapter in the Advertising & Marketing 2023 in Global Chambers Practice Guide. The guide features 26 jurisdictions and provides the latest legal information on advertising...
Wistrand writes Swedish chapter in The Legal 500: Advertising & Marketing...
The chapter provides an overview of Swedish law in advertising and marketing. The chapter is written by Erik Ullberg, Christel Rockström, Andreas Salehi and Lisa Hedbäck. Read the chapter here
Wistrand advises in the sale of Greencarrier Freight Services International...
Greencarrier AB and JAS Worldwide, a global freight forwarding service provider headquarted in Atlanta, USA, have signed a share purchase agreement regarding transfer of Greencarrier Freight Services...