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Managing Partner

Lawyer

Erik Ullberg

Languages
  • Swedish
  • English
  • French

Erik Ullberg is managing partner of CMS Wistrand Gothenburg and co-head of the CMS Wistrand’s IP and TMC practice group. He specialises in Swedish and international IP law, marketing law, IT law and data protection law with a particular focus on digital business, consumer products and services, technology, life sciences, media and marketing.

With over 20 of experience, he has extensive experience in advising Swedish and international organizations, including leading global brands, media and communication agencies on matters concerning IP and marketing disputes, IP strategies and trademark prosecution, advertising and marketing practices clearance, data protection and anti-bribery compliance as well as commercial agreements with a specific focus on IP, media and marketing.

He has also served as law clerk. Additionally, Erik Ullberg has contributed to legal education through guest lectures at the University of Gothenburg and Chalmers University of Technology.

He has been recommended by Legal 500 within Intellectual Property and Media and IT & Telecoms.

Erik Ullberg joined CMS Wistrand in 2004 and was appointed partner in 2017.

Professional experience

  • Managing Partner, CMS Wistrand, 2023-
  • Partner, CMS Wistrand, 2017- 
  • Senior Associate, Wistrand Advokatbyrå, 2009-2016 
  • Associate, Wistrand Advokatbyrå, 2004-2009 
  • Law Clerk, Borås District Court, 2005-2007 
  • Internship, Clifford Chance, 2003

Relevant experience

  • Strawberry | on acquisition of the naming and certain other rights relating to the Swedish national arena.
  • Sesol | on compliance and contractual work related to GDPR, consumer protection, e-commerce, marketing and advertising.
  • Input Interiör I on copyright litigation before the Swedish Patent and Market Courts.
  • Strawberry I on IP matters in relation to new launches, concepts and cooperations regarding new hotels and restaurants.
  • Supplier of AI tool I on matters related to IPR and agreements with customers and partners.
  • Market leading global brand for handheld power equipment I on project for launch of a new global e-commerce platform regarding marketing law, consumer protection and GDPR.
  • Leading international marketing and communications agency I on media and communications agreements with Swedish and international customers and IPR.
  • Advised various global consumer brands I on marketing regulatory matters and clearance of advertising, prize promotions and sweepstakes.
  • Advised various clients I on regulatory complaints before the Swedish Consumer Agency regarding the Marketing Practices Act and compliance.
  • Advised various clients I on cyber and data breaches.

Memberships & Roles

  • Swedish Bar Association, 2009
  • International Trademark Association (INTA)
  • International Association of Young Lawyers (AIJA)
  • The Swedish Association for the Protection of Intellectual Property (SFIR)

Awards & Rankings

  • Recommended Lawyer, Legal 500 2025: IT & Telecom
  • Recommended Lawyer, Legal 500 2025: Intellectual Property and Media

Erik Ullberg stands out in terms of his responsiveness and attention to solving problems. Erik can be relied upon to provide excellent support, even with very short notice when needed.

Erik Ullberg is a standout partner at CMS Wistrand, particularly in the field of copyright law. His exceptional attention to detail and deep understanding of intricate legal issues make him a valuable asset in any legal dispute. Erik's academic-level knowledge of copyrigjt law is complemented by his practical approach. 

Education

  • LL.M., Gothenburg School of Business, Economics and Law, 2003
  • Université de Sherbrooke, 2001-2002