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CMS On the Pulse episode #2: A legal framework for advertising of medicines and medical devices

Nick Beckett discusses with Dora Petranyi (CMS Hungary), Jens Wagner (CMS Germany) and Gabriela Staber (CMS Austria) the advertising of medicines and medical devices providing practical insights and an overview of the applicable laws. 

In the episode, we consider:

  • the complicated and fast changing area of regulation of advertisements with different rules in different jurisdictions
  • how to verify that scientific evidence is sufficient to substantiate claims
  • the use of advertising in social media and other promotional campaigns
  • the approach of the authorities to new entrants to the market including in times of crisis
  • risks associated with competitors or consumer protection organisations filing claims
  • the potential impact of MDR on advertising of medical devices

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Episode #2 - A legal framework of advertising of medicines and medical devices

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Authors

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Nick Beckett
Nick Beckett
Managing Partner
Managing Director of Lau, Horton & Wise LLP in Association with CMS Hasche Sigle, Hong Kong LLP and Global Co-Head of CMS Life Sciences & Healthcare Group
Beijing
Dóra Petrányi
Dóra Petrányi
Partner
CEE Managing Director, CMNO
Budapest
Jens Wagner
Dr. Jens Wagner
Partner
Rechtsanwalt | Co-Head of the CMS Life Sciences & Healthcare Group
Hamburg
Gabriela Staber
Gabriela Staber
Partner
Attorney-at-law for Life Sciences
Vienna

CMS Expert Guide to advertising of medicines and medical devices