CMS Expert Guide to advertising of medicines and medical devices


Advertising of pharmaceuticals and medical devices is a challenging area for the Life Sciences and Healthcare industry.

The legal framework is constantly changing. Due to very few laws on this area, there are significant differences between jurisdictions. With the emergence of new forms of (social) media, the legislator is obliged to regularly revise existing provisions for advertising and to enact new laws. Furthermore, since the advertising of these ‘specific goods’ is subject to strict regulations in order to protect the public as well as the professionals, compliance with applicable laws and interpretation of the local authorities is essential.

This Expert Guide provides high level information on life sciences and healthcare advertising in 27 jurisdictions and offers a quick and simple understanding of the applicable laws. The Expert Guide covers, amongst others, different types of advertising, regulatory aspects as well as legal consequences of non-compliance.

Authors

Portrait of Nick Beckett
Nick Beckett
Managing Partner
Hong Kong (CMS CMNO - Lau, Horton & Wise LLP)
Portrait of Jens Wagner
Dr. Jens Wagner
Partner
Hamburg