How to protect green trademarks under Swiss law amid registration and enforcement challenges

Summary

Consumer demand for sustainable products is increasing, prompting businesses to adopt, among other measures, green trademarks to communicate their environmental commitments. Trademark and unfair competition laws can play a role in protecting consumers from greenwashing by regulating the registration and use of these green trademarks. However, laws on intellectual property can also sometimes pose challenges to sustainability initiatives, for practices such as customisation and upcycling.

This article was published by Simone Brauchbar Birkhäuser and Olivia Zingg on 10 October 2025 on "World Trademark Review". 

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