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CMS advises founders and majority shareholders of Sellics Marketplace Analytics on sale to listed company Ascential

21/04/2022

Berlin – Berlin-based software start-up Sellics Marketplace Analytics GmbH has been fully acquired by Ascential plc, a company headquartered and listed in London. Once the acquisition has been completed, Sellics will be strategically integrated into the Ascential Group’s Digital Commerce business unit, where it will be merged into Ascential’s eCommerce marketing performance specialist Perpetua in order to significantly accelerate Perpetua’s growth outside its existing US operations. The financial details of the transaction were not disclosed.

A CMS team headed by partners Jesko Nobiling and Dr Jörg Zätzsch advised the founders and majority shareholders of Sellics on all legal and tax aspects of the transaction. The Berlin-based CMS team has a longstanding relationship with Sellics. In particular, the Berlin venture capital team headed by Dr Jörg Zätzsch advised the company and its founders when venture capital fund Frog Capital invested in the business. CMS and the team led by the two lead partners regularly advise start-ups, covering the entire lifecycle from formation through financing rounds to exit.

Sellics, which has offices in Berlin and New York with around 90 employees, was established in 2015 by Franz Jordan, Josef Vataman and Thomas Ropel. Sellics offers AI-powered SaaS solutions for analysing, optimising and improving the performance of Amazon Marketplace eCommerce strategies for online sellers and agencies.

London-based Ascential plc specialises in eCommerce analytics and optimisation software.

CMS Germany

Dr Jörg Zätzsch, Lead Partner, Berlin, M&A
Jesko Nobiling, Lead Partner, Berlin, Transaction Tax
Dr Dirk Baukholt, Principal Counsel, Frankfurt/Main, M&A 
Charlotte-Sophie Unger, Associate, Corporate
Dr Friedrich von Spee, Counsel, Berlin, Venture Capital
Neil Yeats, Senior Associate, Berlin, Labor, Employment & Pensions
Dr Malte Grützmacher, Partner, Hamburg
Christian Schultz, Senior Associate, Hamburg, both IP/IT
Mariya Ivanova, Senior Associate, Berlin, Tax

Press Contact
presse@cms-hs.com

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