From his base in Troms, Schirmer has built himself up to become one of the world's biggest profiles in freeskiing. He has twice been named European Skier of the Year, most recently in 2023. At the same time, he has a law degree, and throughout his career he has been keen to understand and manage risk, both in the mountains and in life. He will now become an ambassador for CMS Kluge, taking on a role that extends beyond traditional profiling.
I make my living by understanding risk, assessing consequences, and making decisions in challenging situations. That's exactly what good lawyers do. I recognise myself in CMS Kluge's way of thinking, and that's what attracted me to the firm," says Schirmer.
Schirmer knew CMS Kluge well from his time as a law student at the University of Tromsø.
– In many ways, this is a bit like returning to my student days! I remember CMS Kluge being one of the most attractive companies to us students. It's great fun getting to know them again, says Nikolai Schirmer.
In addition to being profiled as an ambassador, Schirmer will contribute to developing CMS Kluge's marketing communications. Alongside his own film team, he will create marketing materials for CMS Kluge. He will also actively participate in internal and external events.
– We are a company with deep Norwegian roots and international reach. Nikolai is an international profile, but with his feet firmly planted in the Norwegian mountains. He represents something genuine, fearless and reflective, values that are also central to us, says Bjørnar Alterskjær, managing partner at CMS Kluge.
Bjørnar Alterskjær and Nikolai Schirmer
Part of a larger initiative
The collaboration is part of a larger initiative in the Norwegian market. Following the rebranding to CMS Kluge in 2021, the company has invested in professional development and technology, including artificial intelligence. They also recently moved into newly refurbished premises at Aker Brygge.
– We intend to be among the best in terms of expertise, technology and culture. That's why we are investing in how we tell the story of who we are. It takes courage to choose your own path, whether you're skiing or running a law firm. Nikolai makes careful judgements, makes clear choices and stands for something. This is also how we expect our lawyers to behave, says Bjørnar Alterskjær
CMS Kluge and Schirmer are planning a number of joint initiatives, both internal and external, throughout the year. These include a new profile campaign, which is set to launch later in 2025.
For further information, please contact:
Bjørnar Alterskjær, managing partner CMS Kluge, tel: +47 932 25 542, bjornar.alterskjar@cms-kluge.com
Nikolai Schirmer, tel: +47 454 14 365
