CMS advises Pierre Fabre on the launch of its online store

CMS has advised Pierre Fabre, a world-leading dermocosmetics manufacturer, on the launch of its first online store in Europe. The shop became fully operational in November this year and will serve as a model for further Pierre Fabre e-commerce projects on European markets.

Pierre Fabre is the second largest dermocosmetics laboratory in the world. Its brands include Eau Thermale Avène, Klorane, Elancyl, Galenic, Rene Furterer, A-Derma and Ducrey. In 2017, the group generated revenues of EUR 2.318 million, employs more than 13,500 people, is present in 47 countries, and distributes products on more than 130 markets.

CMS’s work included comprehensive advice on the design and implementation of the e-commerce model. We developed a legal-tax model for the store and tax scenarios for promotional campaigns. We also advised on distance selling, personal data protection, electronic payments and other regulatory issues.

The team was led by Małgorzata Sajkiewicz, advocate and senior associate, and included Damian Karwala, senior associate and legal counsel, Paulina Komorowska, senior associate and advocate, and Anna Szczygieł, associate from the new technologies and intellectual property law team. On matters related to electronic payments, the project was supported by Adrian Latoszek from the banking team. Partner supervision was provided by Andrzej Pośniak, partner in charge of the tax practice at CMS.