Associate

Michał Resmer

Languages

English
Polish

Michał Resmer is an attorney-at-law and an associate in the Intellectual Property and Technology, Media & Telecommunications practice at CMS Poland.

Michał is a seasoned intellectual property expert, with a strong focus on trademarks, copyrights, and combating unfair competition. He advises global brands on end-to-end IP strategies – from brand selection and clearance, through global filing and prosecution, to high-stakes disputes and enforcement. His practice spans both contentious and non-contentious IP matters, including litigation over exclusive rights and complex administrative proceedings.

He brings in-depth sector knowledge of the music, gaming, tech, media, and consumer goods industries, offering commercially-focused, strategic advice tailored to the fast-evolving nature of these markets. Michał also gained invaluable insights into in-house operations during an extended secondment with the IP & Litigation team of a leading media and telecoms group. This has further enhanced his ability to navigate complex, cross-border IP challenges.

Relevant experience

Coca-Cola HBC, on its global trademark and design portfolio management for the Finlandia Vodka brand across 160+ jurisdictions, including enforcement, disputes, and AI-based infringement monitoring. The mandate follows its acquisition of Brown-Forman Finland and reflects a strategic, end-to-end IP partnership.
Microsoft Corporation, on its EU trade mark and design portfolio management and enforcement, including clearance, prosecution, and multi-jurisdictional litigation for key brands. Our strategic counsel supports global product launches and brand protection across the EU, reflecting the client’s trust in our integrated IP solutions.
eBay, on its EU-wide trademark enforcement strategy, including opposition proceedings before the EUIPO and coordination with local counsel across Member States. The mandate involves protecting the renowned eBay brand against unfair advantage by third parties, including high-profile disputes in Poland and the CEE region.

Memberships & Roles

Warsaw Bar Association of Attorneys-at-Law

Education

Master of Laws, University of Warsaw, Poland
Faculty of Law, Masaryk University, Brno, Czech Republic

Practice Areas

Intellectual Property

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