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Deals 29 Jul 2022 · Switzerland

CMS advised GENUI on the acquisition of a majority stake in Magnolia

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Investment company GENUI and Magnolia, a leading software vendor in the global digital experience and content management markets, announced that GENUI acquired a majority stake in Magnolia and injects significant growth capital into Magnolia.

Magnolia is an emerging vendor pioneering the vision of "composable" Digital Experience Platforms (DXPs). Magnolia already serves clients in more than 100 countries through nine regional offices and counts many global brands such as The New York Times, Sanofi, Sainsbury's, Ping An and Bechtle as its trusted customers. With the funding, the company will continue the expansion of its global sales and marketing footprint including its technology and channel partner ecosystems, accelerate product innovation and increase global market awareness. 

GENUI is a company founded by renowned entrepreneurs and investment professionals who believe in "Good Entrepreneurship". GENUI exclusively makes long-term commitments to companies with the goal of creating sustainable growth and social value. Companies are given professional governance by getting access to entrepreneurs with industry-relevant expertise and their corresponding networks.

A global team led by Dr Daniel Jenny, CMS Switzerland, provided comprehensive legal advice to GENUI in connection with the transaction.

CMS Switzerland

  • Daniel Jenny, Partner, Corporate/M&A
  • Dirk Spacek, Partner, Intellectual Property
  • Mark Cagienard, Partner, Tax
  • Kaspar Landolt, Partner, Banking & Finance
  • Alexandra Stocker, Associate, Corporate/M&A
  • Pascal Stocker, Associate, Corporate/M&A
  • Ferdinand Blezinger, Associate, Corporate/M&A
  • Christina Winter, Associate, Employment
  • Patrick Neher, Attorney Trainee, Real Estate
  • Sabrina Djordjevic, Trademark Administrator, Intellectual Property

CMS Singapore

  • Toby Grainger, Partner
  • Leslie Tay, Associate
  • Sam Ng, Of-Counsel

CMS Spain

  • Igancio Zarzalejos, Partner
  • Ana Vázquez Recio, Associate
  • Pilar Becerril Andrada-Vanderwilde, Trainee

CMS Czech Republic

  • Helen Rodwell, Partner
  • Monika Hospudkova, Associate

CMS UK

  • Tom Jameson, Partner
  • Sarah Kensell, Associate
  • Zoe Loftus-Bell, Senior Paralegal

Faegre Drinker USA

  • Luc Attlan, Partner
  • Ashlee M. Germany, Associate
  • David Kay, Senior Counsel

VILAF Vietnam

  • Ngo Thanh Tung, Partner
  • Esko Cate, Associate
  • Nguyen Phoung Ngan, Counsel

 

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