29/07/2022
CMS advised GENUI on the acquisition of a majority stake in Magnolia
Investment company GENUI and Magnolia, a leading software vendor in the global digital experience and content management markets, announced that GENUI acquired a majority stake in Magnolia and injects significant growth capital into Magnolia.Magnolia is an emerging vendor pioneering the vision of "composable" Digital Experience Platforms (DXPs). Magnolia already serves clients in more than 100 countries through nine regional offices and counts many global brands such as The New York Times, Sanofi, Sainsbury's, Ping An and Bechtle as its trusted customers. With the funding, the company will continue the expansion of its global sales and marketing footprint including its technology and channel partner ecosystems, accelerate product innovation and increase global market awareness. GENUI is a company founded by renowned entrepreneurs and investment professionals who believe in "Good Entrepreneurship". GENUI exclusively makes long-term commitments to companies with the goal of creating sustainable growth and social value. Companies are given professional governance by getting access to entrepreneurs with industry-relevant expertise and their corresponding networks.A global team led by Dr Daniel Jenny, CMS Switzerland, provided comprehensive legal advice to GENUI in connection with the transaction.CMS Switzerland Daniel Jenny, Partner, Corporate/M&ADirk Spacek, Partner, Intellectual PropertyMark Cagienard, Partner, TaxKaspar Landolt, Partner, Banking & FinanceAlexandra Stocker, Associate, Corporate/M&APascal Stocker, Associate, Corporate/M&AFerdinand Blezinger, Associate, Corporate/M&AChristina Winter, Associate, EmploymentPatrick Neher, Attorney Trainee, Real EstateSabrina Djordjevic, Trademark Administrator, Intellectual PropertyCMS SingaporeToby Grainger, PartnerLeslie Tay, AssociateSam Ng, Of-CounselCMS Spain Igancio Zarzalejos, PartnerAna Vázquez Recio, AssociatePilar Becerril Andrada-Vanderwilde, TraineeCMS Czech RepublicHelen Rodwell, PartnerMonika Hospudkova, AssociateCMS UKTom Jameson, PartnerSarah Kensell, AssociateZoe Loftus-Bell, Senior ParalegalFaegre Drinker USALuc Attlan, PartnerAshlee M. Germany, AssociateDavid Kay, Senior CounselVILAF VietnamNgo Thanh Tung, PartnerEsko Cate, AssociateNguyen Phoung Ngan, Counsel
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