Partner

María González Gordon

Socia | Partner

Languages

Spanish
English
French

María González heads up the Intellectual Property, Industrial Property and Digital Business department at CMS Albiñana & Suárez de Lezo. She specialises in advising domestic and international companies on intellectual property, industrial property, copyright and technology, particularly in litigation and dispute resolution.

Moreover, she is well versed in the drafting, negotiation and termination of a wide range of IP/IT agreements (licences, trademarks, designs, software, outsourcing, distribution agreements, transfers, assignments, etc.), not to mention her expertise in advising on technology, digital transformation and data analytics in sectors such as insurtech, fintech, energy, health and wellbeing and real estate, among others.

She is also an authorised representative before the Spanish Patent and Trademark Office (OEPM) and the European Union Intellectual Property Office (EUIPO). Additionally, she has been recognised in the field of IP by leading and most prestigious legal directories Chambers & Partners, Legal 500 and Who's Who Legal.

Awards & Recognitions

01 –

Quote

María has a strong customer orientation and technical ability. Her qualities and personality inspire a lot of confidence and closeness.

Band 3. Chambers & Partners 2025

Relevant experience

María has advised sector-leading companies on a wide range of matters, including one of Spain's biggest media outlets on the defence of its interests in legal proceedings against collective management organisations – involving a question referred for a preliminary ruling before the Court of Justice of the European Union relating to copyright and collective management –, a major real estate firm on franchising, contract review and negotiation, legal proceedings over the termination of franchise agreements and unfair competition, and several retailers and consumer product enterprises on the protection and defence of their trademark portfolio, infringements, look-alikes and unfair practice regarding the presentation of their products, as well as on advertising and labelling-related queries. What's more, María has led the digital transformation of traditional companies across numerous sectors (outsourcing, procurement, intellectual property rights, consumers and users, policies, etc.).

Publications

María often writes articles and pieces on her areas of expertise for both specialist and general media.

Memberships & Roles

Member of the executive board of the Spanish Group and member of the International Group of the International Association for the Protection of Industrial and Intellectual Property (AIPPI).
Member of the International Trademark Association (INTA). INTA Representative before the European Union Intellectual Property Office Observatory. Member of the Anticounterfeiting Committee and Distinguished Member of the INTA Anticounterfeiting Policy Joint Task Force.
Member of ITechLaw.
Member of the Spanish Association of Entertainment Law (DENAE).
Member of the Spanish Association for the Study and Teaching of Copyright (ASEDA).

Lectures list

Throughout her impressive career to date, María has been invited by leading universities and learning centres to lecture on several master's degree programmes in intellectual property and copyright, including the Instituto de Empresa, the Instituto Superior de Derecho y Economía, Escuela de Negocios ICEX-CECO and Universidad Complutense de Madrid.

Education

2011 - Women and Leadership Executive Program, Aliter International Business School, Madrid (Spain).
2008 - Advanced course on Privacy and Data Protection, Instituto de Empresa [Business School], Madrid (Spain).
2007 - Advanced course on Telecommunications, Television and the Internet, Instituto de Empresa, Madrid (Spain).
2006 - Advanced course on IP/IT-related contracts, Instituto de Empresa, Madrid (Spain).
2004 - Advanced course on Intellectual and Industrial Property, Instituto de Empresa, Madrid (Spain).
2004 - Advanced course on Rhetorical Argument and Negotiation, Universidad Complutense de Madrid (Spain).
2002 - Advanced course on Intellectual Property and Copyright, Universidad Pontificia Comillas ICADE, Madrid (Spain).
2001 - Graduate of Law with a specialisation in Corporate Law, Universidad Pontificia de Comillas ICADE, Madrid (Spain).

Practice Areas

Intellectual Property

sectors

TMC - Technology, Media & Communications

Insights

Global Reach