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Portrait of María González Gordon

María González Gordon

Partner

CMS Albiñana & Suárez de Lezo
Paseo de Recoletos 7–9
28004 Madrid
Spain
Languages Spanish, English, French

María González heads up the Intellectual Property, Industrial Property and Digital Business department at CMS Albiñana & Suárez de Lezo. She specialises in advising domestic and international companies on intellectual property, industrial property, copyright and technology, particularly in litigation and dispute resolution.

Moreover, she is well versed in the drafting, negotiation and termination of a wide range of IP/IT agreements (licences, trademarks, designs, software, outsourcing, distribution agreements, transfers, assignments, etc.), not to mention her expertise in advising on technology, digital transformation and data analytics in sectors such as insurtech, fintech, energy, health and wellbeing and real estate, among others.

She is also an authorised representative before the Spanish Patent and Trademark Office (OEPM) and the European Union Intellectual Property Office (EUIPO). Additionally, she has been recognised in the field of IP by leading and most prestigious legal directories Chambers & Partners, Legal 500 and Who's Who Legal.

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Relevant experience

  • María has advised sector-leading companies on a wide range of matters, including one of Spain's biggest media outlets on the defence of its interests in legal proceedings against collective management organisations – involving a question referred for a preliminary ruling before the Court of Justice of the European Union relating to copyright and collective management –, a major real estate firm on franchising, contract review and negotiation, legal proceedings over the termination of franchise agreements and unfair competition, and several retailers and consumer product enterprises on the protection and defence of their trademark portfolio, infringements, look-alikes and unfair practice regarding the presentation of their products, as well as on advertising and labelling-related queries. What's more, María has led the digital transformation of traditional companies across numerous sectors (outsourcing, procurement, intellectual property rights, consumers and users, policies, etc.).
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Memberships & Roles

  • Member of the executive board of the Spanish Group and member of the International Group of the International Association for the Protection of Industrial and Intellectual Property (AIPPI). 
  • Member of the International Trademark Association (INTA). INTA Representative before the European Union Intellectual Property Office Observatory. Member of the Anticounterfeiting Committee and Distinguished Member of the INTA Anticounterfeiting Policy Joint Task Force.
  • Member of ITechLaw.
  • Member of the Spanish Association of Entertainment Law (DENAE).
  • Member of the Spanish Association for the Study and Teaching of Copyright (ASEDA).
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Publications

  • María often writes articles and pieces on her areas of expertise for both specialist and general media.
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Lectures list

  • Throughout her impressive career to date, María has been invited by leading universities and learning centres to lecture on several master's degree programmes in intellectual property and copyright, including the Instituto de Empresa, the Instituto Superior de Derecho y Economía, Escuela de Negocios ICEX-CECO and Universidad Complutense de Madrid.
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Education

  • 2011 - Women and Leadership Executive Program, Aliter International Business School, Madrid (Spain).
  • 2008 - Advanced course on Privacy and Data Protection, Instituto de Empresa [Business School], Madrid (Spain).
  • 2007 - Advanced course on Telecommunications, Television and the Internet, Instituto de Empresa, Madrid (Spain).
  • 2006 - Advanced course on IP/IT-related contracts, Instituto de Empresa, Madrid (Spain).
  • 2004 - Advanced course on Intellectual and Industrial Property, Instituto de Empresa, Madrid (Spain).
  • 2004 - Advanced course on Rhetorical Argument and Negotiation, Universidad Complutense de Madrid (Spain).
  • 2002 - Advanced course on Intellectual Property and Copyright, Universidad Pontificia Comillas ICADE, Madrid (Spain).
  • 2001 - Graduate of Law with a specialisation in Corporate Law, Universidad Pontificia de Comillas ICADE, Madrid (Spain).
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Feed

03/11/2022
5 things you need to know about the DSA in less than 10 minutes!
Oc­to­ber fin­ished with the long-awaited ad­op­tion and pub­lic­a­tion (on the 27th) of the Di­git­al Ser­vices Act (DSA). Al­low us to de­mys­ti­fy the key points of the DSA for you. The DSA is a new leg­al frame­work...
07/06/2022
Trade secret laws and reg­u­la­tions in Spain
Gen­er­al 1. Has the Dir­ect­ive (EU) 2016/943 of the European Par­lia­ment and of the Coun­cil of 8 June 2016 on the pro­tec­tion of un­dis­closed know-how and busi­ness in­form­a­tion (trade secrets) against their...
Comparable
01/03/2022
The Mo­bile Cen­tury 2022
CMS is de­lighted to sup­port The Mo­bile Cen­tury, a pub­lic­a­tion writ­ten by wo­men in the di­git­al space, pub­lished by the Glob­al Tele­com Wo­men’s Net­work (GT­WN).The GT­WN 30th An­niversary Pub­lic­a­tion is a spe­cial edi­tion. The theme “Re­flec­tions” brings to­geth­er the per­spect­ives of the older gen­er­a­tion of wo­men who have lived ex­per­i­ence of the evol­u­tion of ICT over the past three dec­ades and bey­ond, with wo­men of the young­er gen­er­a­tion, while look­ing ahead to what work re­mains to be done.This sem­in­al work in­cludes es­says by glob­al ex­perts in: Tech evol­u­tion from the early days of the in­ter­net and the mo­bile phone to today; Tech ESG and how di­git­al tech­no­logy can drive sus­tain­ab­il­ity in­to the fu­ture; Tech safety, pro­tect­ing your­self and oth­ers on­line; Tech equity, bridging the di­git­al di­vide; and Fu­ture tech, with a fo­cus on the im­pact of ar­ti­fi­cial in­tel­li­gence. You can either browse the pub­lic­a­tion on­line or fill in your de­tails be­low to down­load the full pub­lic­a­tion.
10/11/2021
Roy­al De­cree-Law 24/2021, of 2 Novem­ber
Sofía Ramos After sev­er­al months, the long-awaited trans­pos­i­tion of Dir­ect­ive 2019/789 has fi­nally entered in­to Span­ish law, via Roy­al De­cree-Law 24/2001 of 2 Novem­ber ("RD"). The Dir­ect­ive, and the...
03/11/2021
Hey, Copy­right Dir­ect­ive
A video series to ex­plain copy­right rules re­vamped
07/09/2021
E-sig­na­tures in com­mer­cial con­tracts in Spain
1. Defin­i­tion and form­al re­quire­ments of writ­ten leg­al state­ments or leg­al state­ments leg­ally bind­ing if the law re­quires writ­ten form Re­gard­ing private agree­ments sub­ject to our civil and our com­mer­cial...
06/09/2021
Trans­fer of IP rights in Spain
Pat­ents: As­sign­ment 1. How may a pat­ent be as­signed (by law and/or trans­ac­tion) and is it re­quired to re­cord the as­sign­ment in the na­tion­al pat­ent re­gister to be­come ef­fect­ive?  A pat­ent can be as­signed...
Comparable
17/02/2021
Com­puls­ory li­cens­ing in Spain
1. What is the defin­i­tion of com­puls­ory li­cens­ing? Span­ish reg­u­la­tion does not provide a spe­cif­ic defin­i­tion of com­puls­ory li­cens­ing.In gen­er­al terms, com­puls­ory li­cens­ing refers to a spe­cial re­gime...
Comparable
16/02/2021
Fight­ing poor med­ic­a­tion ad­her­ence in the European Uni­on: The Grav­it­ate-Health...
Nowadays, European cit­izens can ob­tain a great amount of in­form­a­tion (on­line and off­line) about any medi­cine. However, this in­form­a­tion is in many cases un­re­li­able and dif­fi­cult to un­der­stand, en­cour­aging...
02/02/2021
Di­git­al health apps and telemedi­cine in Spain
Di­git­al Health Apps/Soft­ware 1. How is the soft­ware with­in di­git­al health apps clas­si­fied in your jur­is­dic­tion, and what reg­u­la­tion(s) ap­ply? 1.1 Is it con­sidered a “med­ic­al device” or a “product”...
Comparable
18/11/2020
CMS Spain se­cures a sig­ni­fic­ant win for At­res­me­dia in land­mark me­dia case
The ECJ ruled today in a land­mark case fol­low­ing a pre­lim­in­ary rul­ing case re­lat­ing to copy­right and col­lect­ive man­age­ment of copy­rights and neigh­bour­ing rights, de­clar­ing that users (broad­casters) do...
09/11/2020
EU trade mark re­form five years on
The EU Trade Mark Dir­ect­ive (2015/2436) was is­sued al­most five years ago but its im­ple­ment­a­tion across the EU mem­ber states has been staggered over the years since then. As we are now in the home-straight...