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Alicja Zalewska
Partner

Alicja Zalewska-Orabona

Languages
  • Polish
  • English
  • Spanish
  • Italian
Social media

Alicja Zalewska-Orabona is an advocate and partner in the Intellectual Property and Technology, Media & Telecommunications practice in Poland. She heads EU Trademarks and Design Team at CMS Poland.

Working closely with the CMS London team, she specialises in multi-jurisdictional brand enforcement, contentious matters, unfair competition and managing global trademark and designs portfolios. She has a proven track record representing clients in trade mark litigation before the civil courts, as well as in proceedings before EUIPO, WIPO and the General Court in Luxembourg.

As an ex-EUIPO examiner and lawyer at the EUIPO Board of Appeal, Alicja has a particular strength in trademark contentious proceedings. She continues to closely collaborate with the EUIPO as an external expert on numerous EU trade mark projects and serves as a quality auditor of EUIPO decisions. Alicja sits on INTA Trade Mark Office Practices Committee and ECTA Law Committee.

Awards & Recognitions
01
  • Quote
    “Alicja Zalewska-Orabona is an incredibly meticulous lawyer with an original way of thinking. Of late, she has been responsible for Finlandia Vodka’s global trademark enforcement, which includes AI-based online infringement monitoring.”

Relevant experience

  • Coca-Cola HBC, on its global trademark and design portfolio management for the Finlandia Vodka brand across 160+ jurisdictions, including enforcement, disputes, and AI-based infringement monitoring. The mandate follows its acquisition of Brown-Forman Finland and reflects a strategic, end-to-end IP partnership.
  • Microsoft Corporation, on its EU trade mark and design portfolio management and enforcement, including clearance, prosecution, and multi-jurisdictional litigation for key brands. Our strategic counsel supports global product launches and brand protection across the EU, reflecting the client’s trust in our integrated IP solutions.
  • eBay, on its EU-wide trademark enforcement strategy, including opposition proceedings before the EUIPO and coordination with local counsel across Member States. The mandate involves protecting the renowned eBay brand against unfair advantage by third parties, including high-profile disputes in Poland and the CEE region.

Memberships & Roles

  • Warsaw Bar Association
  • INTA Trademark Office Practices Committee (EUIPO Subcommittee)
  • ECTA Law Committee
  • MARQUES
  • IP Group at Warsaw Bar Association

Awards & Rankings

  • Legal 500: Intellectual property 2025 – Recommended
  • WTR1000: enforcement and litigation 2025 – Silver 
  • WTR1000: prosecution and strategy 2025 – Recommended
  • IP Stars 2025 – Trade mark star

Education

  • Master of Laws, University of Warsaw, Poland
  • University of Valencia, Spain
  • British Law Center, University of Cambridge & University of Warsaw
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