Event details
Programme
29 Sep 2026
09:00 - 12:35 BST
Join us for our annual CMS Brand Forum, at CMS London on Tuesday 29 September.
The session will bring together our IP specialists from the UK and Europe, and a guest speaker from the University of Oxford, to discuss recent developments in design protection, ASA enforcement trends and strategies for securing preliminary injunctions in key EU jurisdictions.
Key topics include:
- The impact of AI on the "average consumer"
- Developments in design protection for GUIs and animated designs
- A fast-paced review of recent IP case law in the UK and Europe
- Advertising standards and regulatory updates (ASA)
- Trade mark disputes involving high-profile brands and personalities
- Securing preliminary injunctions across key European jurisdictions
Agenda
| 09:00 | Registration and breakfast |
| 09:30 | Introduction Sarah Wright, Partner, CMS Joel Vertes, Partner, CMS |
| 09:35 | Impact of AI on the "average consumer" Dev Gangjee, Professor of Intellectual Property Law, University of Oxford |
| 10:05 | Look, it’s moving! A re-cap on GUIs and animated designs Kaisa Patsalides, Of Counsel and Head of the CMS UK Design Law team, discusses the evolving state of play in UK and EU design protection for graphical user interfaces and on-screen animations |
| 10:20 | Case Law Review: A fast and furious review of IP relevant case law over the last year Tom Scourfield & Alicja Zalewska-Orabona provide an update on the cases relevant to your business |
| 10:45 | Coffee break |
| 11:15 | A presentation of recent ASA decisions and the impact on how you advertise Stuart Helmer, Of Counsel, CMS |
| 11:30 | Queens Eleanor Merrett, Partner, CMS Beyoncé, Taylor Swift and Katy Perry - how the big names fight back |
| 11:45 | Preliminary Injunctions - Q&A Experts from the UK, Germany and France compare and contrast their systems for seeking preliminary injunctions |
| 12:05 | Using tech for take-downs and further legal challenges based on your data - Snapdragon Sarah Wright leads a panel session on how greater use of technology is changing the enforcement landscape |
| 12:30 | Closing remarks Sarah Wright, Partner, CMS Joel Vertes, Partner, CMS |
The session will start at 9:30am with networking opportunities throughout.
We look forward to welcoming you in September.
Location
CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
London
EC4N 6AF
United Kingdom
Go to Google Maps
Cannon Place
78 Cannon Street
London
EC4N 6AF
United Kingdom
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