Event details
Programme
29 Sep 2026
09:00 - 12:35 BST
Join us for our annual CMS Brand Forum, at CMS London on Tuesday 29 September.
The session will bring together our IP specialists from the UK and Europe, and a guest speaker from the University of Oxford, to discuss recent developments in design protection, ASA enforcement trends and strategies for securing preliminary injunctions in key EU jurisdictions.
Key topics include:
- The impact of AI on the "average consumer"
- Developments in design protection for GUIs and animated designs
- A fast-paced review of recent IP case law in the UK and Europe
- Advertising standards and regulatory updates (ASA)
- Trade mark disputes involving high-profile brands and personalities
- Securing preliminary injunctions across key European jurisdictions
Agenda
| 09:00 | Registration and breakfast |
| 09:30 | Introduction Sarah Wright, Partner, CMS Joel Vertes, Partner, CMS |
| 09:35 | Keynote: Impact of AI on the "average consumer" Dev Gangee. For our opening talk, we're delighted to welcome Professor Dev Gangjee, Director of the Oxford IP Research Centre and one of the world's leading trade mark scholars. Dev advises governments, international organisations and the European Commission on IP issues. In this session, Dev will explore the rise of agentic AI and examine how it could transform consumer decision-making, marketing and brand value, and whether existing trade mark law is equipped for these developments. |
| 10:15 | Look, it’s moving! A re-cap on GUIs and animated designs Kaisa Patsalides, Of Counsel and Head of the CMS UK Design Law team, discusses the evolving state of play in UK and EU design protection for graphical user interfaces and on-screen animations. |
| 10:30 | Case Law Review: A fast and furious review of IP relevant case law over the last year Tom Scourfield and Alicja Zalewska-Orabona provide an update on the cases relevant to your business. |
| 11:00 | Coffee break |
| 11:20 | ASA Session Stuart Helmer, Of Counsel, CMS |
| 11:35 | Celebrity Trailblazers: Popstars and their impact on the development of IP law around the world Eleanor Merrett will be bringing together a series of high profile international trade mark disputes involving global pop stars - including Beyoncé, Taylor Swift and Katy Perry - and how these artists have influenced the development of trade mark law. |
| 11:50 | Preliminary Injunctions - Q&A Experts report. |
| 12:10 | Client panel sharing tips and challenges relating to online enforcement of your IPR Sarah Wright leads a panel session sharing insights from a variety of brand owners and stakeholders in the context of the fast moving enforcement landscape. |
| 12:40 | Closing remarks Sarah Wright Joel Vertes |
The session will start at 9:30am with networking opportunities throughout.
We look forward to welcoming you in September.
Location
CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
London
EC4N 6AF
United Kingdom
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Cannon Place
78 Cannon Street
London
EC4N 6AF
United Kingdom
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