Business Breakfast | New developments in environmental advertising
Event details
Programme
22 Jun 2026
Sustainability has long become a central element of modern brand communication. But how far can advertising go when it comes to environmental claims?
With the EU Directive on Empowering Consumers for the Ecological Transition (Directive (EU) 2024/825, “EmpCo Directive”), companies face far-reaching changes. Stricter requirements will apply in the future, particularly in the following areas:
- Generic environmental claims such as “green” and “sustainable”
- Forward-looking environmental claims
- Advertising with “carbon neutrality”
- Sustainability labels
The changes will have an immediate impact on marketing, communication, and product presentation and are set to apply across the European Union from 27 September 2026.
During our Business Breakfast, we’ll provide you with a concise overview of the most important changes and explain what the EmpCo Directive specifically means for your marketing and sustainability strategy.
This will be followed by a Q&A and networking session, where you’ll have the opportunity to ask our experts your questions directly.
Location
Rechtsanwälte GmbH
Gauermanngasse 2
1010 Vienna
Austria
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