Greenwashing directive - rules and practices for sustainable communication
14 Mar 2025
EU
1 min read
Directive (EU) 2024/825 Greenwashing (empowering consumers for the green transition through better protection against unfair practices and through better information), adopted on last 28 February, complements Directive 2005/29/EC of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and the Directive of 25 October 2011 on consumer rights (2011/83/EU).
The directive includes new rules and practices that will influence how companies build communication strategies, use environmental and social claims and inform consumers about their sustainable practices. Below, we break down its content, main requirements, and the impact it has on companies.
