CMS advice: pioneers in the gaming and e-sports field
CMS is a pioneer in providing legal advice and support for all those involved in the world of gaming and e-sports. Our lawyers draw on their expertise in contract law, copyright, data protection, consumer protection, sports law and youth protection when advising our clients, backed by extensive industry knowledge. We can offer support around the following topics in particular:
- Contract design, e.g.
- Development of gaming and platform products, including setting up appropriate cloud solutions
- Implementing e-sports events, including agreements with game publishers, organisers, e-sports teams, sponsors and media partners
- Marketing agreements
- Regulatory requirements, e.g. youth protection and broadcasting law
- Requirements under consumer protection legislation and monetisation options, e.g. in-game advertising and in-game sales
- Copyright issues
- Countering liability claims and handling court litigation and arbitration proceedings
Advice from experts: an innovative team at your side
We regularly share our wide-ranging expertise in our blog, where we also discuss complex issues relating to e-sports and games.
Our lawyers know the industry and work with you to develop long-term strategies and comprehensive solutions. In doing so, we bear in mind the complex interplay between the various stakeholders and their negotiating positions and develop legally viable solutions with the objective of optimising your added value.
CMS is one of the leading law firms for digitisation issues and legal support around developing innovative digital products. For its innovative advice in this field, the team headed by Dr Pietro Graf Fringuelli received the FT European Innovative Lawyer Award from the Financial Times in 2017 for gaming and e-sports, in the "Innovative Lawyers 2017: Driving Value" section:
„STANDOUT - The firm acted for ESL, the world’s largest company specialising in competitive video games, to set up a global governing body, the World Esports Association. Lawyers created the first legal structure, commercial rights, arbitration court and code of conduct for an organisation of this type in the fast-growing market.”
Innovative Lawyers 2017
Highlights of our legal advice on gaming and e-sports
Our highlight instructions include in particular the full range of advisory services for the World Esports Association (WESA), ongoing legal advice for the world’s largest organiser of e-sports events Turtle Entertainment (ESL) and many years of advising various national and international computer games providers (confidential). In addition, CMS advises the German Football League (DFL) on gaming and also GINX TV Limited, one of the largest e-sports TV networks.
References in sports law
The success of CMS in the field of gaming and e-sports is based not least on our many years of providing legal advice on sports law and our in-depth industry knowledge.
We regularly advise associations such as the German Football League (DFL), the German basketball league and UEFA as well as various clubs, e.g. SV Werder Bremen, on a whole range of sports-related activities. We also advise sports rights marketers such as Lagadère Sports (Sportfive) on all aspects of law, and support national and international companies such as Dr. Ing. h.c. F. Porsche AG in connection with sponsorship and other forms of involvement in the sports sector. Our clients also include stadium operators, sports consulting companies, sports managers and top athletes (confidential).