Leipzig – The HIRMER Group has sold Travel Charme Hotel GmbH & Co. KG with its 13 exclusive hotels and resorts across Germany, Austria and Italy to DSR Hotel Holding GmbH. Travel Charme is regarded as an expert in the premium segment of the leisure hotel industry. It operates hotels in top locations, particularly in the Baltic region and in the Alps. The acquisition of Travel Charme boosts DSR Hotel Holding’s portfolio to a total of 35 hotels, thus expanding its market position in the German and Austrian holiday hotel sector. The transaction is currently awaiting approval from the merger control authorities. The parties agreed not to disclose further details.
A CMS team headed by Dr Jochen Lux advised the HIRMER Group on all legal aspects of the sale. The company also relied on the expertise of CMS when it acquired Travel Charme in 2018.
The Munich-based HIRMER Group is wholly owned by the Hirmer family. It employs some 1,800 people and operates in the fields of fashion retail, real estate management and development and in the hotel industry.
DSR Hotel Holding is majority owned by DER Touristik, making it part of the REWE Group. It operates and markets a high-quality hotel portfolio comprising both growth-oriented hotel/resort brands and traditional individual hotels.
CMS Germany
Dr Jochen Lux, Lead Partner
Dr Kevin Schmidt, Senior Associate
Madeline Göbel, Senior Associate
Theresa Bendix, Project Manager
Nadine Fröhlich, Project Manager, all Corporate/M&A
Dr Martin Mohr, Partner, Tax
Dr Rolf Hempel, Partner
Martin Cholewa, Counsel, both Antitrust, Competition & Trade
Press Contact
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