Iran offers compelling reasons to do business but only solid preparation will lead to success.
The world reacted with relief and excitement to the signature on 14 July 2015 of the Joint Comprehensive Plan of Action (JCPOA) by Iran, China, France, Russia, United Kingdom, United States, Germany and the European Union. Iranians took to the streets of Tehran to celebrate the end to their isolation whilst executives around the globe toasted this game-changing breakthrough. On 13 October the Iranian parliament approved the JCPOA and it was adopted by the UN Security Council on 18 October. Under this historic agreement the UN, US and EU sanctions that have paralyzed Iran for years will begin to be relaxed once there is an International Atomic Energy Agency (IAEA) verified implementation of agreed nuclear-related measures...
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