Home / Publications / Urban Being: The future of city living / Made to measure
Table of contents
  1. What renters want
  2. Suspended animation
  3. Made to measure
  4. Risks and rewards
  5. Methodology
  6. Cities in context
  7. Interview - Having someone good to talk to on reception is crucial
  8. Interview - Education is one of the UK's greatest exports
  9. Interview - We determine the best way to create spaces that bring excitement and energy back
  10. Interview - To build out an area almost from scratch in London is a unique opportunity
  11. Interview - People are placing more value on experiences rather than things
  12. Interview - New lifestyles demand the kind of flexibility and amenity we offer
  13. Interview - By making it an aspirational decision, we can motivate older people to take this step
  14. Interview - We’re only scratching the surface in terms of how technology will enhance our living experience
  15. Interview - Urbanisation is leading to PRS opportunities across the world
  16. Interview - PRS is one of the most stable and best performing asset classes in real estate
  17. Interview - As investors we need to find other angles in order to access the residential market

Made to measure

What consumer preferences should the real estate sector be aware of when it comes to creating the right residential product?

Nearly two thirds of our real estate sector respondents (65%) are convinced that micro-living will become widespread in urban areas within 20 years.

The consumers we polled have a split view, although a little over half agreeing they would sacrifice personal living space for the promise of better shared facilities. 61% of iGens found this appealing versus 43% of Baby Boomers, a contrast not quite as stark as one might expect.

According to the British Property Federation, there is still no common, global definition for what micro-living is. Such solutions sit along a spectrum with self-contained living at one end and shared living at the other. They typically sit below recommended minimum space standards.

04_chart_made_to_measure

To find out more about how consumer views on renting differ or align with the real estate sector, please download the full report.

Urban Being 840x420
Publication
Urban Being: The Future of City Living
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Key contacts

Clare Thomas
Clare Thomas
Partner
London
T +44 20 7524 6906
Ciaran Carvalho
Ciaran Carvalho
Partner
London
T +44 20 7524 6152
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