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International Consumer Products Law Firm

Consumer product companies are increasingly facing challenging times, at the junction of rapidly evolving technologies, disrupting trends, changing consumer preferences and economic uncertainty. Whether you are a supplier, investor, regulator or other stakeholder, CMS has consumer products experts on hand to help.

Advising consumer goods brands and key stakeholders

As a player in the consumer products sector, you face a myriad of challenges such as globalisation and digitalisation, environmental and health concerns, supply chain management, consumer and media pressure, growing retailer buyer power, the rise of online selling, and counterfeiting. These place new demands on your management and business strategy and also drive the need for legal advice.

As leaders in consumer products law, we help companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way. Our clients include top FMCG, fashion & luxury, household goods, and food and beverage companies, as well as retailers.

Bringing specialist knowledge to the table

Food & Beverage

The CMS team brings together specialist lawyers advising on everything from food law to product liability, contamination and recall, new product launches, labelling, advertising, marketing and promotions, intellectual property (IP) and brand protection, commercial contracts, environmental and health and safety issues, and complex M&A and finance transactions.

Fashion & Luxury

Our practice helps fashion brands to source, create, protect and exploit their wares through an ever-increasing number of retail channels. The team combines our award-winning IP, corporate, real estate and other practices to provide a one-stop-shop to both high-street and high-fashion icons.

Electronics & Households

Our clients benefit from expert advice, from brand management and IP through to advertising, product liability, distribution, competition, disputes, environmental and waste issues, financing and M&A.

Responding to unprecedented times

Faced with such a tough environment, businesses need advisors like CMS. We advise businesses across the whole sector and can help, whether you are consolidating or expanding, acquiring or restructuring, reinforcing your defences or seeking new opportunities. We can also help you negotiate – or renegotiate – financing or raise new equity capital. No matter what the challenge, we are here as legal advisers and business partners, helping you mitigate risk, benefit from innovation and find new ways to succeed.

Please reach out to any of our Consumer Products expert teams should you have an issue to explore.

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Marks and Spencer secures quashing of Secretary of State’s decision to...
The recent judgment of the High Court in Marks & Spencer Plc v Secretary of State for Levelling Up Housing and Communities [2024] EWHC 452 (Admin) has received a lot of attention given its implications...
Green/sus­tain­ab­il­ity claims and advertising and consumer greenwashing
In the era of increased environmental awareness, the spotlight on green claims has never been more intense. As consumers are concerned about global heating and ecological sustainability, they are scrutinizing products like never before, seeking eco-friendly options that align with their values. In response, businesses have responded to this concern and consumers’ purchase interest, with brand-owners increasingly highlighting the benign or even beneficial effects their products and services have on the environment fostering a surge in green marketing initiatives. Yet, amidst this push for sustainability, the risk of being accused of greenwashing is omnipresent. As environmental characteristics of products and services are highly technical and the understanding of the various concepts involved is continuously changing, en­vir­on­ment­al/sus­tain­ab­il­ity claims raise a significant risk of confusing and misleading consumers. Many companies have fallen foul of advertising standards in this area recently. Given the high sensitivity of environmental claims and the reputational damage that can result from allegations of greenwashing, it is particularly important to make sure environmental claims are compliant. By ensuring truthful, accurate and unambiguous information is always given to the consumers, companies can avoid the risks and build a reputation for authenticity in their sustainability advertising and communications. CMS guides companies through the maze of regulations and case law and advise on the steps a company can take to ensure their advertising is not only compliant but also authentic and impactful. The priority questions we address are: Which green claims are likely to raise litigation or regulatory enforcement risks?What can businesses do to mitigate these risks?What are the likely claims/en­force­ment that could arise?Who is likely to make a claim?What are the risks in the event of a violation or a complaint? What future regulatory measures are expected and what companies have to do now to be prepared? We offer various solutions to help you be compliant and avoid accusations of greenwashing: Sustainability claim checks including regulatory risk matrix as well as litigation: evaluating the planned claims and mapping their risk as well as developing compliant marketing strategies and claims custom-tailored to your business's unique pro­file;Sus­tain­ab­il­ity-re­lated litigation: providing comprehensive support in legal disputes in the area of advertising with environmental claims;Training sessions: to empower your legal, compliance and sustainability as well as advertising teams with in-depth knowledge of sustainability risks and mitigation strategies; andBoard packs: to equip your directors/board members with actionable insights into greenwashing risks, ensuring they steer the company toward sustainable strategies with confidence and integrity.  For an initial conversation on how we can support you on greenwashing risk, please reach out to the lawyers listed on this page or to your usual CMS contact.
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Designs practice update: EU Court of Justice upholds Advocate General’s...
BackgroundIn our previous article (here), we discussed the opinion of Advocate General Capeta in EUIPO v The KaiKai Company Jaeger Wichmann. That opinion was provided following an appeal against the General...
The sum of parts: Registered design for segments of towers found valid...
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Plastics and packaging laws in the European Union
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Hungary proposes ex-ante competition tool to regulate essential companies
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Ukraine discontinues War and Sanctions Portal
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Romanian law tightens restrictions on sale of tobacco, electronic cigarettes,...
On 28 March 2024, Romania enacted Law No. 64/2024 on amending and supplementing certain laws on tobacco products, implementing important restrictions on the marketing, sale and packaging of tobacco products...
Register of Damage for Ukraine is open for claims submission
On 2 April 2024, the Register of Damage for Ukraine opened the claims submission process for compensation for damage, loss or injury caused by Russian aggression against Ukraine. The launch took place...
Greenwashing: lessons from the CMA’s fast fashion investigation
In January 2022, the UK competition regulator, the Competition and Markets Authority (the “CMA”), launched a review of green claims in the fashion sector. Six months following that, in July 2022...
ASA wipes out cleaning ad showing harmful gender stereotypes
The Advertising Standards Authority (the “ASA”) upheld a complaint against John Mills Ltd t/a JML Direct for their advertising of the Hurricane Spin Scrubber, as it presented gender stereotypes likely...