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Consumer Products

Consumer product companies are increasingly facing challenging times, at the junction of rapidly evolving technologies, disrupting trends, changing consumer preferences and economic uncertainty. Whether you are a supplier, investor, regulator or other stakeholder, CMS has consumer products experts on hand to help.

Advising consumer goods brands and key stakeholders

As a player in the consumer products sector, you face a myriad of challenges such as globalisation and digitalisation, environmental and health concerns, supply chain management, consumer and media pressure, growing retailer buyer power, the rise of online selling, and counterfeiting. These place new demands on your management and business strategy and also drive the need for legal advice.

As leaders in consumer products law, we help companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way. Our clients include top FMCG, fashion & luxury, household goods, and food and beverage companies, as well as retailers.

Bringing specialist knowledge to the table

Food & Beverage

The CMS team brings together specialist lawyers advising on everything from food law to product liability, contamination and recall, new product launches, labelling, advertising, marketing and promotions, intellectual property (IP) and brand protection, commercial contracts, environmental and health and safety issues, and complex M&A and finance transactions.

Fashion & Luxury

Our practice helps fashion brands to source, create, protect and exploit their wares through an ever-increasing number of retail channels. The team combines our award-winning IP, corporate, real estate and other practices to provide a one-stop-shop to both high-street and high-fashion icons.

Electronics & Households

Our clients benefit from expert advice, from brand management and IP through to advertising, product liability, distribution, competition, disputes, environmental and waste issues, financing and M&A.

Responding to unprecedented times

Faced with such a tough environment, businesses need advisors like CMS. We advise businesses across the whole sector and can help, whether you are consolidating or expanding, acquiring or restructuring, reinforcing your defences or seeking new opportunities. We can also help you negotiate – or renegotiate – financing or raise new equity capital. No matter what the challenge, we are here as legal advisers and business partners, helping you mitigate risk, benefit from innovation and find new ways to succeed.

Please reach out to any of our Consumer Products expert teams should you have an issue to explore.

For the very latest legal updates from CMS Consumer Products expert lawyers delivered directly to your inbox, sign up to the Law-Now subscription service now.

Con­sumer Products News­let­ters
Con­sumer Products on Law-Now
Coronavir­us (COV­ID-19) In­sight


Spot­light on UK Design Law - Part 6 – ‘En­force­ment’
As ac­know­ledged by the UKIPO in its Call for Views, the UK has one of the most ro­bust and ef­fect­ive in­tel­lec­tu­al prop­erty re­gimes in the world. However, the UKIPO ap­pre­ci­ates that the cost of en­for­cing...
Forest Risk Com­mod­it­ies con­sulta­tion out­come pub­lished
The De­part­ment for En­vir­on­ment, Food and Rur­al Af­fairs (De­fra) re­cently pub­lished the out­come of a con­sulta­tion on the im­ple­ment­a­tion of due di­li­gence pro­vi­sions aimed at tack­ling de­for­est­a­tion in UK...
Spot­light on UK Design Law - Part 5 – ‘Fu­ture tech­no­lo­gies and com­puter-gen­er­ated...
The UKIPO re­cog­nises that de­vel­op­ments in tech­no­logy act as cata­lysts for in­nov­a­tion in the designs sec­tor. In its Call for Views, the UKIPO iden­ti­fied in par­tic­u­lar the im­pact of ar­ti­fi­cial in­tel­li­gence...
CMS Next
What’s next? In a world of ever-ac­cel­er­at­ing change, stay­ing ahead of the curve and know­ing what’s next for your busi­ness or sec­tor is es­sen­tial.At CMS, we see ourselves not only as your leg­al ad­visers but also as your busi­ness part­ners. We work to­geth­er with you to not only re­solve cur­rent is­sues but to an­ti­cip­ate fu­ture chal­lenges and in­nov­ate to meet them.With our latest pub­lic­a­tion, CMS Next, our ex­perts will reg­u­larly of­fer you in­sights in­to and fresh per­spect­ives on a range of is­sues that busi­nesses have to deal with – from ESG agen­das to re­struc­tur­ing after the pan­dem­ic or fa­cing the di­git­al trans­form­a­tion. We will also share with you more about the work that we are do­ing for our cli­ents, help­ing them in­nov­ate, grow and mit­ig­ate risk.To be able to provide you with the best sup­port, we im­merse ourselves in your world to un­der­stand your leg­al needs and chal­lenges. However, it is equally im­port­ant that you know who we are and how we can work with you. So, we in­vite you to meet our ex­perts and catch a glimpse of what is hap­pen­ing in­side CMS.En­joy read­ing this pub­lic­a­tion, which we will up­date reg­u­larly with new con­tent.CMS Ex­ec­ut­ive Team
GDPR En­force­ment Track­er Re­port
What a year for GDPR en­force­ment: 2021/2022 saw vari­ous land­mark cases in­clud­ing: a new re­cord fine of EUR 743 mil­lion; the total amount of all fines since May 2018 ex­ceed­ing the EUR 1 bil­lion mark in sum­mer 2021; and the total num­ber of cases passing 1,000 in early 2022. Land­mark cases were widely re­por­ted, ob­vi­ously draw­ing a lot of pub­lic at­ten­tion and in­creas­ing over­all aware­ness for data pro­tec­tion law. However, there is a GDPR en­force­ment real­ity bey­ond re­cord fines and it may be worth tak­ing a closer look: fo­cus­sing solely on severe fines could lead to fear and even re­luct­ance or ig­nor­ance on com­pli­ance is­sues.We still be­lieve that facts are bet­ter than fear.Our con­tinu­ously up­dated list of pub­licly known GDPR fines in the GDPR En­force­ment Track­er is our 24/7 rem­edy against fear: in con­trast, the an­nu­al GDPR En­force­ment Track­er Re­port (“ET Re­port”) is our deep dive ap­proach and per­mits great­er in­sight in­to the world of GDPR fines.
Spot­light on UK Design Law - Part 4 – ‘First mak­ing avail­able’ and sim­ul­tan­eous...
Pri­or to Brexit, the abil­ity to ob­tain auto­mat­ic design pro­tec­tion across all 28 EU Mem­ber States shaped the busi­ness mod­els and product launch strategies of many Brit­ish de­sign­ers. One of the most sig­ni­fic­ant...
AI, ma­chine learn­ing & big data laws and reg­u­la­tions 2022
The United King­dom has an am­bi­tion to be­come the world’s lead­er in Ar­ti­fi­cial In­tel­li­gence (AI) tech­no­logy and policy and AI is in­creas­ingly be­ing ad­op­ted across a wide vari­ety of sec­tors in­clud­ing...
Spot­light on UK Design Law: Part 3 – ‘Over­lap between copy­right and designs’
The UKIPO re­cog­nises that there is a lack of clar­ity on the ex­tent of over­lap between copy­right and design law, and how they should co-ex­ist. In par­tic­u­lar, the Call for Views notes the un­cer­tainty as...
Con­tro­ver­sial meas­ures for real es­tate in the Lev­el­ling-Up and Re­gen­er­a­tion...
Sum­mary The Lev­el­ling-Up and Re­gen­er­a­tion Bill in­tro­duced in­to Par­lia­ment on 11 May 2022 con­tains a num­ber of areas of in­terest for the prop­erty in­dustry. CMS has com­men­ted on the im­pact of the Bill on...
The ASA 2021 An­nu­al Re­port: more tech, more mon­it­or­ing, more fo­cus on harms,...
The Ad­vert­ising Stand­ards Au­thor­ity has pub­lished its 2021 an­nu­al re­port. The re­port sets out some of the ASA’s key pri­or­it­ies and re­cent ini­ti­at­ives, and high­lights its cur­rent fo­cuses on pro­act­ive...
CMS Ex­pert Guide to can­nabis law and le­gis­la­tion
Why this guide? In re­cent years can­nabis trade and re­lated activ­ity has de­veloped in­to a growth busi­ness area. In the life sci­ences and health­care fields, there have been in­creases in the num­bers of...
Giv­ing your ad­verts the roy­al treat­ment
As bunt­ing be­gins to ap­pear all over the coun­try, the UK pub­lic are look­ing for­ward to cel­eb­rat­ing the Queen’s Plat­in­um Ju­bilee (or at the very least to a four-day week­end). It is there­fore in­ev­it­able...