Picture of Dora Petranyi

Dóra Petrányi

Partner
CEE Managing Director

CMS Cameron McKenna Nabarro Olswang LLP Magyarországi Fióktelepe
YBL Palace
Károlyi utca 12
Budapest
Hungary
Languages Hungarian, English, German, French
Lifesciences & Healthcare

Dóra Petrányi is a partner in the Budapest office and Managing Director of CEE at CMS. In addition she co-heads the Commercial Practice and heads the Lifesciences, Competition, Technology, Media, Communications (TMC) and Intellectual Property (IP) practices within the Budapest office. Dóra is the head of the CEE privacy initiative.  

She advises major pharmaceutical, biotechnological and medical devices manufacturing companies at a national and European level on all kinds of issues from general pharma law to the representation of clients before the relevant authorities.

Her main areas of expertise include: competition law, IP, public procurement, general commercial contracts, corporate restructurings, and mergers and acquisitions.

Dóra is a member of the Hungarian Council of Copyright Experts as well as the first and only lawyer member of the co-regulatory committee between the local telecommunications regulatory authority and the Association of Hungarian Content Providers (established 1 July 2011).

Dóra was awarded ‘Europe-Best in TMT 2012’ at the Euromoney - Legal Media Group's European Women in Business Law Awards and has been shortlisted in all subsequent years to date.

Dóra is recommended by Legal 500 and Chambers and Partners in several areas including Lifesciences, Competition, TMT and IP.

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Dóra Petrányi wins praise from interviewees for her "quick responses" to life sciences clients

Chambers & Partners, 2016

"Dóra Petrányi is highlighted for her "quick-fire answers and helpfulness, solving all problems in a case"."

Chambers & Partners, 2015

Relevant experience

  • Johnson & Johnson on various regulatory, competition, public procurement, employment, corporate, data protection and tax law questions on a daily basis to its Consumer Healthcare, the Medical Devices & Diagnostics and the Visioncare divisions. Advised on the placement of medical devices at hospitals, interactions with health care professionals, distribution, marketing and advertisement of OTC products and wholesale distribution agreements. Advised in numerous consumer complaints and represented the client in several litigation cases including employment, and product liability cases. Assisted in CEE wide projects with respect to breast implants and other projects affecting more jurisdictions.
  • Eli Lilly on drafting template and individual agreements on promotional activities and on the donation of pharmaceutical products to hospitals. Providing regular advice to Lilly on its promotional activities regarding medicinal products.
  • Roche on day-to-day basis for the diagnostics branch in all kinds of commercial work, including various tender procedures, legal advice on the interaction with health care professionals, and reviewing various promotional and distribution agreements.
  • Becton Dickinson on a day-to-day basis as well as in the establishment of their new product facilities. Advised the client on the reimbursement of medical aids in Hungary and the decision of OEP with respect to the reimbursement of Becton Dickinson’s products.
  • Cord Blood on general commercial issues as well as on competition protection and consumer protection cases.
  • Coronna International on a clinical trial conducted in 6 CEE countries. The advice included an analysis on the regulatory issues of the proposed trial, review of the applicable data privacy requirements, localising the related contractual structure and day-to-day advice in respect of the authorisation process.
  • Magyar Telekom on an eHealth project, support in launching a doctor-patient communication portal, enabling continuous advice for registered users with chronic conditions. Assisting pharmaceutical companies in the negotiations of agreements on the participation in telecare services.
  • A major health care company on various pharmaceutical law queries, such as promotional activities, payment of the sales representative tax. Providing legal advice on centralized public procurement procedure; on the subsidizing their products in Hungary, and advising on a major dominance case, where we have successfully managed to close an investigation with the lack of wrongdoing in a record-breaking speed e.g. within 3 months from launching the case.
  • An Italian pharmaceuticals company on an M&A transaction and represented the seller, where European private equity firm, Cinven, acquired the majority stake in the company, a German headquartered provider of human and veterinary laboratory services and environmental analysis across Europe.
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Competition

Dóra Petrányi is a partner in the Budapest office and Managing Director of CEE at CMS. In addition she co-heads the Commercial Practice and heads the Competition, Technology, Media, Communications (TMC), Lifesciences and Intellectual Property (IP) Practices within the Budapest office. Dóra is the head of the CEE privacy initiative.  

She advises clients in all competition law matters, including antitrust cases, investigations on abuse of dominant position, misleading of consumers, representation in the sectorial review proceedings, review of current practices, general terms and conditions, preparation of compliance audit reports and compliance trainings.

Her major clients are TMC and pharma companies, foreign-owned commercial banks, and major joint ventures. Areas of specialisation include competition law, IP law, public procurement matters, general commercial contracts, corporate restructuring and M&A.

Dóra is a member of the Hungarian Council of Copyright Experts as well as the first and only lawyer member of the co-regulatory committee between the local telecommunications regulatory authority and the Association of Hungarian Content Providers (established 1 July 2011).

Dóra was awarded ‘Europe-Best in TMT 2012’ at the Euromoney - Legal Media Group's European Women in Business Law Awards and has been shortlisted in all subsequent years to date.

Dóra is recommended by Legal 500 and Chambers and Partners in several areas including Competition, TMT, IP and Lifesciences.

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"a "practical lawyer with vast knowledge," who is "very calm in all situations, making the client feel that everything is under control"."

Chambers & Partners, 2015

great expertise and impressive specialised knowledge.

Chambers & Partners, 2016

Relevant experience

  • Johnson & Johnson on competition law matters, including review of distribution and cooperation agreements, rebate schemes, advertising materials and regularly holding trainings for the firms’ management and sales staff.
  • RTL Group (Bertelsmann group)
    • on the sector inquiry reviewing the television broadcasting market (digital and analogue). Setting up a response team consisting of technical experts, marketing professionals and legal advisers to make in-depth comments to the initial report of the HCO.
    • on a competition compliance audit focusing on their sales structure and distribution agreements.
    • on the acquisition and the relating merger clearance of seven (7) broadcasting channels, which is a unique, standalone acquisition in the TMT sector in the country.
  • Magyar Telekom on a number of competition matters, including a consumer protection case, introduction of competition compliance for its internet of cable businesses, and training on the above.
  • Partner in Pet Food on various competition law matters, as well as advised on the merger clearance procedure relating to the acquisition of Agro-Trust’s (a Hungarian pet food manufacturer) portfolio of pet food manufacturing, packaging and sales.
  • Roche, Praktiker, Novell PSH, Honeywell on competition and compliance matters.
  • A major international commercial bank on
    • large scale cartel investigations initiated by the Hungarian Competition Office in relation to the fixed-rate final repayments, accompanied by an internal compliance audit including the review of e-mail correspondences and documents.
    • the course of a widespread cartel procedure in connection with the alleged unlawful sharing of information in the framework of a sector-wide banking database.
  • A major player in the agro-chemical industry (Hungarian subsidiary of a multinational conglomerate active in various sectors) on a widespread cartel investigation initiated by the Hungarian Competition Office in relation to an alleged restrictive agreements between insect exterminator manufacturers and distributors in the Hungarian market.
  • A family–run German company on the cartel investigation by the Hungarian Competition Office in relation to alleged restrictive agreements in the market of window- and door technology.
  • A major health care company on a major dominance case, where we have successfully managed to close an investigation on the lifesciences market with the lack of wrongdoing in a record-breaking speed e.g. within 3 months from launching the case.
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TMT - Technology, Media & Telecommunications

Dóra Petrányi is a partner of the Budapest office and Managing Director of CEE at CMS. In addition she is co-heading the commercial practice and heading the Technology, Media, Communications (TMC), Competition, Lifesciences and Intellectual Property (IP) practices within the Budapest office. Dóra is the head of the CEE privacy initiative. 

Her major clients are TMC and pharma companies, foreign-owned commercial banks, and major joint ventures. Areas of specialisation include competition law, IP law, public procurement matters, general commercial contracts, corporate restructuring and M&A.

Dóra is a member of the Hungarian Council of Copyright Experts as well as the first and only lawyer member of the co-regulatory committee between the local telecommunications regulatory authority and the Association of Hungarian Content Providers (established 1 July 2011).

Dóra was awarded ‘Europe-Best in TMT 2012’ at the Euromoney - Legal Media Group's European Women in Business Law Awards and has been shortlisted in all subsequent years to date.

She is recommended by Legal 500 and Chambers and Partners in several areas including TMT, Competition, IP and Lifesciences.

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“Practice head Dóra Petrányi is renowned among sources as a leading figure on the market. Clients comment: "She has all the attributes that make a good adviser, including negotiation and communication skills, outstanding commercial acumen and the ability to provide solution-driven advice."”

Chambers & Partners, 2016

Relevant experience

  • Microsoft on a full range of legal matters. Significant works include: liaising with the data protection authority regarding the practical side of Safe Harbor adherence and call centre operation; various regulatory matters, such as the profiling requirements under the draft EU Data Protection Regulation, permitted use of social media videos, and government surveillance rights; software use audit; assessing the feasibility of cloud services, preparing various template agreements (privacy, cloud, used software), localising a CEE public procurement training deck and a client facing marketing guidance; and the ECJ's "right to be forgotten" judgement.
  • Magyar Telekom (a Deutsche Telekom subsidiary) on energy, e-health, mobile payment projects and launch of bundled offers on a daily basis for Magyar Telekom, for the Group Strategy and Business Development Unit. Competition legal representation in consumer disputes. Assistance in content sourcing e.g. conclusion of contracts with broadcasting companies for all three screens: TV (cable and IPTV), mobile and PC. Advised on a complex cooperation agreement with new outsourcer partner. 
  • Origo, the largest internet portal in Hungary (www.origo.hu), on their ongoing business, as well as their business development projects and assisting its two television broadcasting channels: Ozone and Life Network.
  • RTL Group (Bertelsmann group) on work relating to the core operation of the group in Hungary. These include among others:
    • the acquisition of M-RTL 7 broadcasting channels, which is a unique, standalone acquisition in the TMT sector in Hungary, Romania and Slovakia. Continuous competition and IP-related support for the group entities in Hungary, and advice on complex post-merger integration matters.
    • the so called advertising tax to be imposed on media companies introduced by the Hungarian Government, involving ongoing assistance with various questions as well as analysing of challenge options both locally and before international fora.
  • A&N Media on its strategic exit of leading online job and car portals as well as printing business across six CEE countries in 7 jurisdictions.
  • Liberty Global Europe on the acquisition of the 5th largest cable network provider by UPC Hungary.
  • UPC DTH on all legal issues since the launch of their services in Hungary. Apart from regulatory, compliance and administrative legal issues, we advised on consumer protection, tax authority and competition authority claims, which lead to a series of law suits in a local and European Union fora. We also continuously support UPC Hungary on a whole range of matters, including general commercial law, regulatory, advertising among others.
  • Samsung Electronics on day-to-day legal matters, including TMC regulatory, commercial law, contracting, employment law, privacy questions, review of sales structures, new business models and compliance assistance.
  • A German telecommunications company on regulatory possibilities of starting certain innovative ECS and OTT services in Hungary and provided support to our colleagues in Slovakia.
  • Editor of the CMS Network Sharing Studies (2014 – present)
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Education

1993 - Faculty of Law, Eötvös Loránd University, Budapest

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Memberships

  • Member, Hungarian Council of Copyright Experts
  • Member, the co-regulatory committee between the local telecommunications regulatory authority and the Association of Hungarian Content Providers
  • Hungarian Competition Law Association
  • ICT Association of Hungary
  • Budapest Bar Association
  • Chairman of the Stiftung Deutsche Schule Budapest (2013 – present)
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Publications

  • Data subject access to CCTV recordings, 2015
  • Data Protection Act Amendments Include Rules on BCRs, Data Breaches, World Data Protection Report, 2015
  • Central and Eastern Europe – Opportunities for UK – UKTI editoral, 2015
  • Network sharing – the 4 G race – Budapest Business Journal, 2015
  • The International Comparative Legal Guide to Pharmaceutical Advertising 2015 Edition, Hungarian chapter, 2015
  • DPA Sets Out New Guidelines For Data Processing Agreements, World Data Protection Report, 2014
  • New Whistle-Blowing Law Introduces New Personal Data Protection Rules, World Data Protection Report, 2013
  • Mobile health in Europe: the legal framework in practice,  E-Commerce Law & Policy, 2013
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Lectures list

  • Presenter, Iran IoT Forum on Network Sharing Study, Iran, 2016
  • Chair, TMT Finance and Investment CEE, Cable and Satellite Round Table – Delivering content and leveraging the network, Warsaw, 2015
  • Presenter, ECTA conference in Brussels - Network sharing. Brussels, 2013, 2014, 2015
  • Chair, TMT Finance and Investment CEE, Regulation and Spectrum - Infrastructure sharing and spectrum valuation, Warsaw, 2014
  • Presenter, Data Protection event at DIMSZ, Budapest, 2014
  • Presentation, Annual Meeting of Magyar Kábelkommunikációs Szövetség, Budapest, 2013
  • Presenter, Média Platform 2013, Budapest, 2013
  • Presenter, Tech Show, Budapest, 2013
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10/05/2016
CMS ap­points Dóra Pet­rányi as CEE Man­aging Dir­ect­or

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Show only
1 September 2017
CEE Pub­lic Pro­cure­ment Tool­box for Rem­ed­ies
15/11/2017
Hun­gary: Com­pet­i­tion pro­ceed­ings ended with TEVA's com­mit­ments
After launch­ing com­pet­i­tion pro­ceed­ings against the phar­ma­ceut­ic­al com­pany TEVA Gyógyszergyár Zrt. (“TEVA”) two years ago, the Hun­gari­an Com­pet­i­tion Of­fice (“HCO”) ruled on Oc­to­ber 30, 2017 that sub­sequent com­mit­ments made by TEVA re­gard­ing the ad­vert­ising.
22 August 2017
Green­field In­vest­ments in CEE 2017
14/11/2017
Hun­gary: New au­thor­ity for su­per­vising gambling activ­it­ies, and oth­er...
With its De­cree No. 183/2017 (Ju­ly 5), the Hun­gari­an Gov­ern­ment es­tab­lished the Gambling Su­per­vis­ory Au­thor­ity (“GSA”), a new au­thor­ity for su­per­vising gambling activ­it­ies and ser­vices in Hun­gary. I. Back­ground of the re­or­gan­iz­a­tion Pri­or to the es­tab­lish­ment.
19 January 2017
CMS ad­vises China CEE-Fund and CEE Equity Part­ners...
10/11/2017
Hun­gary: SAN­DOZ Hun­garia Kft. fined HUF 105,000,000
In a de­cision dated Oc­to­ber 27, 2017, the Hun­gari­an Com­pet­i­tion Of­fice (“HCO”) im­posed a fine of HUF 105,000,000 (EUR 337,620) on SAN­DOZ Hun­garia Kft. (“SAN­DOZ”) for the un­law­ful ad­vert­ising of its well-known OTC brand, “ACC”.
10/05/2016
CMS ap­points Dóra Pet­rányi as CEE Man­aging Dir­ect­or
17/08/2017
Hun­gary: Data Pro­tec­tion As­pects of Block­chain
NAIH, Hun­gary’s Au­thor­ity for Data Pro­tec­tion and Free­dom of In­form­a­tion, is­sued a guid­ance on block­chain data pro­tec­tion. The guid­ance an­swers the ques­tions of a private in­di­vidu­al in a spe­cif­ic case, and NAIH pub­lished it be­cause of pub­lic in­terest and the.
April 2016
CMS Net­work Shar­ing Study 2016
03/07/2017
CJEU rules Hun­gari­an gambling li­cens­ing re­gime in­com­pat­ible with EU...
The Court of Justice for the European Uni­on (CJEU) has ruled that Hun­gary’s li­cens­ing frame­work for on­line gambling placed overly re­strict­ive and un­fair con­di­tions on op­er­at­ors from oth­er European Uni­on coun­tries look­ing to enter the mar­ket.
10/02/2016
Your Guide to Data Pro­tec­tion in CEE
31/05/2017
New rules for de­term­in­ing private copy­ing levies
In Hun­gary, col­lect­ive man­age­ment or­gan­iz­a­tions (CMOs) shall sub­mit for ap­prov­al the pro­posed tar­iffs for roy­al­ties, in­clud­ing private copy­ing levies, to the Hun­gari­an IP Of­fice no later than 1 Septem­ber each year.
15/12/2015
CMS Glob­al Lifes­ci­ences For­um 2015
Shap­ing the fu­ture through in­nov­a­tion and col­lab­or­a­tion
26/05/2017
The European Com­mis­sion ex­am­ines com­pet­it­ive­ness of syn­dic­ated loans
In a re­cent ex­ample of en­force­ment af­fect­ing the bank­ing sec­tor across Europe, the European Com­mis­sion (“Com­mis­sion”) will look in­to the com­pet­it­ive as­pects of syn­dic­ated loans. A syn­dic­ated loan is a joint loan by two or more banks and in­sti­tu­tion­al in­vestors.
25/11/2014
Your CMS Guide to a suc­cess­ful cook­ie policy across...
22/05/2017
Hun­gari­an Com­pet­i­tion Au­thor­ity ter­min­ates the com­pet­i­tion pro­ceed­ing...
In a de­cision dated 21 March 2017, the Hun­gari­an Com­pet­i­tion Au­thor­ity (“HCA”) ter­min­ated its com­pet­i­tion pro­ceed­ings for sus­pec­ted ab­uses vis-a-vis the dom­in­ant po­s­i­tion of San­ofi Aventis Zrt. in the Hun­gari­an mar­ket.
03/04/2014
CEE CMS Data Pro­tec­tion we­bin­ar series - Part 2
22/03/2017
Hun­gary: The Hun­gari­an phar­ma­ceut­ic­al au­thor­ity ad­opts two de­cisions...
The Na­tion­al In­sti­tute of Phar­macy and Nu­tri­tion (“OGYÉI”) has re­cently ad­op­ted two rel­ev­ant de­cisions on “qual­i­fy­ing pro­mo­tion­al activ­it­ies”. In the first de­cision, against Pf­izer Gyógyszerkeresk­edelmi Kft.