Home / People / Dóra Petrányi

Dóra Petrányi

Partner
CEE Managing Director, Head of TMT, Competition, IP, Life Sciences & Healthcare

CMS Cameron McKenna Nabarro Olswang LLP Magyarországi Fióktelepe
YBL Palace
Károlyi utca 12
1053 Budapest
Hungary
Languages Hungarian, English, German, French
TMT - Technology, Media & Telecommunications

Dóra is a partner at CMS Budapest and CEE Managing Director. She also co-heads the Commercial Practice and the Competition, Technology, Media, Telecommunications (TMT), Life Sciences & Healthcare and Intellectual property (IP) practices in the Budapest office. Dóra is also head of the CEE privacy initiative.

Her major clients are TMT and pharma companies, foreign-owned commercial banks, and major joint ventures. Her areas of specialisation include cybersecurity, competition law, IP law, public procurement matters, general commercial contracts, corporate restructuring and M&A. Before joining CMS, Dóra spent over a decade in-house at the largest TMT company in the region.

Dóra is the Co-Chairman of the Regulatory Committee of the Hungarian AI Coalition and a member of the Hungarian Council of Copyright Experts. She is also the first and only lawyer to be a member of the co-regulatory committee between the local telecommunications’ regulatory authority and the Association of Hungarian Content Providers (established on 1 July 2011). She is also a member of the supervisory committee of UNICEF.

She is a regular speaker at key international conferences, including the World Economic Forum (Davos), the Mobile World Congress and ECTA.

Dóra was awarded ‘Europe-Best in TMT 2012’ at the Euromoney–Legal Media Group’s European Women in Business Law Awards and has been shortlisted in all subsequent years to date.

Department head Dóra Petrányi is recommended by Legal 500 and Chambers and Partners in several areas including TMT and IP. Dóra has long-standing experience in TMT mandates. She is adept at advising on both transactional and regulatory cases.

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A source emphasises that she has "a very good sense of how to connect business with legislative efforts at Chambers Europe 2020. “Dóra Petrányi always gives the good advice and her strategic thinking helps move things forward and reaching the preferable outcome".

Legal 500, 2020

“Practice head Dóra Petrányi is renowned among sources as a leading figure on the market. Clients comment: "She has all the attributes that make a good adviser, including negotiation and communication skills, outstanding commercial acumen and the ability to provide solution-driven advice."”

Chambers & Partners, 2016

Relevant experience

  • Microsoft on a full range of legal matters. Significant works include: liaising with the data protection authority regarding the practical side of Safe Harbor adherence and call centre operation; various regulatory matters, such as the profiling requirements under the draft EU Data Protection Regulation, permitted use of social media videos, and government surveillance rights; software use audit; assessing the feasibility of cloud services, preparing various template agreements (privacy, cloud, used software), localising a CEE public procurement training deck and a client facing marketing guidance; and the ECJ's "right to be forgotten" judgement.
  • Magyar Telekom (a Deutsche Telekom subsidiary) on energy, e-health, mobile payment projects and launch of bundled offers on a daily basis for Magyar Telekom, for the Group Strategy and Business Development Unit. Competition legal representation in consumer disputes. Assistance in content sourcing e.g. conclusion of contracts with broadcasting companies for all three screens: TV (cable and IPTV), mobile and PC. Advised on a complex cooperation agreement with new outsourcer partner. 
  • Origo, the largest internet portal in Hungary (www.origo.hu), on their ongoing business, as well as their business development projects and assisting its two television broadcasting channels: Ozone and Life Network.
  • RTL Group (Bertelsmann group) on work relating to the core operation of the group in Hungary. These include among others:
    • the acquisition of M-RTL 7 broadcasting channels, which is a unique, standalone acquisition in the TMT sector in Hungary, Romania and Slovakia. Continuous competition and IP-related support for the group entities in Hungary, and advice on complex post-merger integration matters.
    • the so called advertising tax to be imposed on media companies introduced by the Hungarian Government, involving ongoing assistance with various questions as well as analysing of challenge options both locally and before international fora.
  • A&N Media on its strategic exit of leading online job and car portals as well as printing business across six CEE countries in 7 jurisdictions.
  • Liberty Global Europe on the acquisition of the 5th largest cable network provider by UPC Hungary.
  • UPC DTH on all legal issues since the launch of their services in Hungary. Apart from regulatory, compliance and administrative legal issues, we advised on consumer protection, tax authority and competition authority claims, which lead to a series of law suits in a local and European Union fora. We also continuously support UPC Hungary on a whole range of matters, including general commercial law, regulatory, advertising among others.
  • Samsung Electronics on day-to-day legal matters, including TMC regulatory, commercial law, contracting, employment law, privacy questions, review of sales structures, new business models and compliance assistance.
  • A German telecommunications company on regulatory possibilities of starting certain innovative ECS and OTT services in Hungary and provided support to our colleagues in Slovakia.
  • Editor of the CMS Network Sharing Studies (2014 – present)
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Education

  • 1993 - Faculty of Law, Eötvös Loránd University, Budapest
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Memberships

  • Member, Hungarian Council of Copyright Experts
  • Member, the co-regulatory committee between the local telecommunications regulatory authority and the Association of Hungarian Content Providers
  • Hungarian Competition Law Association
  • ICT Association of Hungary
  • Budapest Bar Association
  • Chairman of the Stiftung Deutsche Schule Budapest (2013 – present)
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Publications

  • Data subject access to CCTV recordings, 2015
  • Data Protection Act Amendments Include Rules on BCRs, Data Breaches, World Data Protection Report, 2015
  • Central and Eastern Europe – Opportunities for UK – UKTI editoral, 2015
  • Network sharing – the 4 G race – Budapest Business Journal, 2015
  • The International Comparative Legal Guide to Pharmaceutical Advertising 2015 Edition, Hungarian chapter, 2015
  • DPA Sets Out New Guidelines For Data Processing Agreements, World Data Protection Report, 2014
  • New Whistle-Blowing Law Introduces New Personal Data Protection Rules, World Data Protection Report, 2013
  • Mobile health in Europe: the legal framework in practice,  E-Commerce Law & Policy, 2013
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Lectures list

  • Podcast: Artificial Intelligence (AI) in law. How AI can modify legal work and what it means for clients? (The language of the podcast is Hungarian.)
  • Presenter, Iran IoT Forum on Network Sharing Study, Iran, 2016
  • Chair, TMT Finance and Investment CEE, Cable and Satellite Round Table – Delivering content and leveraging the network, Warsaw, 2015
  • Presenter, ECTA conference in Brussels - Network sharing. Brussels, 2013, 2014, 2015
  • Chair, TMT Finance and Investment CEE, Regulation and Spectrum - Infrastructure sharing and spectrum valuation, Warsaw, 2014
  • Presenter, Data Protection event at DIMSZ, Budapest, 2014
  • Presentation, Annual Meeting of Magyar Kábelkommunikációs Szövetség, Budapest, 2013
  • Presenter, Média Platform 2013, Budapest, 2013
  • Presenter, Tech Show, Budapest, 2013
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Competition

Dóra is a partner at CMS Budapest and CEE Managing Director. She also co-heads the Commercial Practice and the Competition, Technology, Media, Telecommunications (TMT), LifeSciences and Intellectual property (IP) practices in the Budapest office. Dóra also leads the Telecoms subsector of CMS, heads the CEE TMT Group and is the head of the CEE privacy initiative.

She advises clients in all competition law matters, such as antitrust cases, investigations on abuse of dominant position, misleading of consumers, representation in the sectorial review proceedings, review of current practices, general terms and conditions, preparation of compliance audit reports and compliance trainings. 

Her major clients are TMT and pharma companies, foreign-owned commercial banks, and major joint ventures. Her areas of specialisation include cybersecurity, competition law, IP law, public procurement matters, general commercial contracts, corporate restructuring and M&A. Before joining CMS, Dóra spent over a decade in-house at the largest TMT company in the region.

Dóra is the Co-Chairman of the Regulatory Committee of the Hungarian AI Coalition and a member of the Hungarian Council of Copyright Experts. She is also the first and only lawyer to be a member of the co-regulatory committee between the local telecommunications’ regulatory authority and the Association of Hungarian Content Providers (established on 1 July 2011). She is also a member of the supervisory committee of UNICEF.

Dóra is a regular speaker at key international conferences, including the World Economic Forum (Davos), the Mobile World Congress and ECTA.

Dóra was awarded ‘Europe-Best in TMT 2012’ at the Euromoney–Legal Media Group’s European Women in Business Law Awards and has been shortlisted in all subsequent years to date. 

Dóra is recommended by Legal 500 and Chambers and Partners in several areas including Competition, TMT, IP and Lifesciences. Commentators emphasis that she has “a very good sense of how to connect business with legislative efforts” at the Chambers & Partners 2020. “Dóra Petrányi always gives the good advice and her strategic thinking helps move things forward and reaching the preferable outcome” (Legal 500, 2020).
 

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"a "practical lawyer with vast knowledge," who is "very calm in all situations, making the client feel that everything is under control"."

Chambers & Partners, 2015

great expertise and impressive specialised knowledge.

Chambers & Partners, 2016

Relevant experience

  • Johnson & Johnson on competition law matters, including review of distribution and cooperation agreements, rebate schemes, advertising materials and regularly holding trainings for the firms’ management and sales staff.
  • RTL Group (Bertelsmann group)
    • on the sector inquiry reviewing the television broadcasting market (digital and analogue). Setting up a response team consisting of technical experts, marketing professionals and legal advisers to make in-depth comments to the initial report of the HCO.
    • on a competition compliance audit focusing on their sales structure and distribution agreements.
    • on the acquisition and the relating merger clearance of seven (7) broadcasting channels, which is a unique, standalone acquisition in the TMT sector in the country.
  • Magyar Telekom on a number of competition matters, including a consumer protection case, introduction of competition compliance for its internet of cable businesses, and training on the above.
  • Partner in Pet Food on various competition law matters, as well as advised on the merger clearance procedure relating to the acquisition of Agro-Trust’s (a Hungarian pet food manufacturer) portfolio of pet food manufacturing, packaging and sales.
  • Roche, Praktiker, Novell PSH, Honeywell on competition and compliance matters.
  • A major international commercial bank on
    • large scale cartel investigations initiated by the Hungarian Competition Office in relation to the fixed-rate final repayments, accompanied by an internal compliance audit including the review of e-mail correspondences and documents.
    • the course of a widespread cartel procedure in connection with the alleged unlawful sharing of information in the framework of a sector-wide banking database.
  • A major player in the agro-chemical industry (Hungarian subsidiary of a multinational conglomerate active in various sectors) on a widespread cartel investigation initiated by the Hungarian Competition Office in relation to an alleged restrictive agreements between insect exterminator manufacturers and distributors in the Hungarian market.
  • A family–run German company on the cartel investigation by the Hungarian Competition Office in relation to alleged restrictive agreements in the market of window- and door technology.
  • A major health care company on a major dominance case, where we have successfully managed to close an investigation on the lifesciences market with the lack of wrongdoing in a record-breaking speed e.g. within 3 months from launching the case.
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Life Sciences & Healthcare

Dóra is a partner at CMS Budapest and CEE Managing Director. She also co-heads the Commercial Practice and the Competition, Technology, Media, Telecommunications (TMT), Life Sciences & Healthcare and Intellectual property (IP) practices in the Budapest office. Dóra also leads the Telecoms subsector of CMS, heads the CEE TMT Group and is the head of the CEE privacy initiative.

She advises major pharmaceutical, biotechnological and medical devices manufacturing companies at a national and European level on all kinds of issues from general pharma law to the representation of clients before the relevant authorities. 

Her major clients are TMT and pharma companies, foreign-owned commercial banks, and major joint ventures. Her areas of specialisation include cybersecurity, competition law, IP law, public procurement matters, general commercial contracts, corporate restructuring and M&A. Before joining CMS, Dóra spent over a decade in-house at the largest TMT company in the region.

Dóra is the Co-Chairman of the Regulatory Committee of the Hungarian AI Coalition and a member of the Hungarian Council of Copyright Experts. She is also the first and only lawyer to be a member of the co-regulatory committee between the local telecommunications’ regulatory authority and the Association of Hungarian Content Providers (established on 1 July 2011). She is also a member of the supervisory committee of UNICEF.

She is a regular speaker at key international conferences, including the World Economic Forum (Davos), the Mobile World Congress and ECTA.

Dóra was awarded ‘Europe-Best in TMT 2012’ at the Euromoney–Legal Media Group’s European Women in Business Law Awards and has been shortlisted in all subsequent years to date. 

Dóra is recommended by Legal 500 and Chambers and Partners in several areas including Life Sciences & Healthcare, Competition, TMT and IP. According to clients "she understands my needs, is very client-oriented and always takes care that we receive valuable assistance” at Chambers Europe 2020. 

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Dóra Petrányi wins praise from interviewees for her "quick responses" to life sciences clients

Chambers & Partners, 2016

"Dóra Petrányi is highlighted for her "quick-fire answers and helpfulness, solving all problems in a case"."

Chambers & Partners, 2015

Relevant experience

  • Johnson & Johnson on various regulatory, competition, public procurement, employment, corporate, data protection and tax law questions on a daily basis to its Consumer Healthcare, the Medical Devices & Diagnostics and the Visioncare divisions. Advised on the placement of medical devices at hospitals, interactions with health care professionals, distribution, marketing and advertisement of OTC products and wholesale distribution agreements. Advised in numerous consumer complaints and represented the client in several litigation cases including employment, and product liability cases. Assisted in CEE wide projects with respect to breast implants and other projects affecting more jurisdictions.
  • Eli Lilly on drafting template and individual agreements on promotional activities and on the donation of pharmaceutical products to hospitals. Providing regular advice to Lilly on its promotional activities regarding medicinal products.
  • Roche on day-to-day basis for the diagnostics branch in all kinds of commercial work, including various tender procedures, legal advice on the interaction with health care professionals, and reviewing various promotional and distribution agreements.
  • Becton Dickinson on a day-to-day basis as well as in the establishment of their new product facilities. Advised the client on the reimbursement of medical aids in Hungary and the decision of OEP with respect to the reimbursement of Becton Dickinson’s products.
  • Cord Blood on general commercial issues as well as on competition protection and consumer protection cases.
  • Coronna International on a clinical trial conducted in 6 CEE countries. The advice included an analysis on the regulatory issues of the proposed trial, review of the applicable data privacy requirements, localising the related contractual structure and day-to-day advice in respect of the authorisation process.
  • Magyar Telekom on an eHealth project, support in launching a doctor-patient communication portal, enabling continuous advice for registered users with chronic conditions. Assisting pharmaceutical companies in the negotiations of agreements on the participation in telecare services.
  • A major health care company on various pharmaceutical law queries, such as promotional activities, payment of the sales representative tax. Providing legal advice on centralized public procurement procedure; on the subsidizing their products in Hungary, and advising on a major dominance case, where we have successfully managed to close an investigation with the lack of wrongdoing in a record-breaking speed e.g. within 3 months from launching the case.
  • An Italian pharmaceuticals company on an M&A transaction and represented the seller, where European private equity firm, Cinven, acquired the majority stake in the company, a German headquartered provider of human and veterinary laboratory services and environmental analysis across Europe.
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10/05/2016
CMS ap­points Dóra Pet­rányi as CEE Man­aging Dir­ect­or
CMS is pleased to an­nounce that Dóra Pet­rányi has been ap­poin­ted as the firm’s CEE Man­aging Dir­ect­or to man­age and de­vel­op CMS op­er­a­tions in Cent­ral and East­ern Europe. Dora be­gins her four year term with ef­fect from this month, May 2016, suc­ceed­ing An­drew Kozlowski who has man­aged CMS’ CEE op­er­a­tions since 2011. Dora’s role will cov­er CMS of­fices in Bucharest, Bud­apest, Ky­iv*, Pozn­ań, Prague, Sofia**, Istan­bul and Warsaw.With more than 20 years of ex­per­i­ence in the re­gion and based in Bud­apest, Dora has held a num­ber of lead­er­ship po­s­i­tions in­clud­ing Deputy Man­aging Part­ner for CEE and Co-Head of the CEE TMC Group. Her ex­per­i­ence in lead­ing re­gion­al teams and cross bor­der pro­jects in­cludes 9 years in a lead­er­ship in-house po­s­i­tion with Deutsche Telekom’s Hun­gari­an sub­si­di­ary – one of the largest com­pan­ies in Cent­ral and East­ern Europe. Her areas of spe­cial­isa­tion span from IT law, com­pet­i­tion law, IP law, pub­lic pro­cure­ment mat­ters and gen­er­al com­mer­cial con­tracts, to cor­por­ate re­struc­tur­ing and M&A. She joined the firm in 2009.“CMS is well po­si­tioned to meet all the com­plex chal­lenges and op­por­tun­it­ies faced by our cli­ents,” Dora Pet­rányi, the new CMS CEE Man­aging Dir­ect­or com­ments. “My pri­or­it­ies are to build on our firm’s com­mit­ment to con­sist­ently provide our cli­ents with the highest qual­ity ser­vice and en­sure that our teams work in a sup­port­ive and dy­nam­ic cul­ture.”Steph­en Mil­lar, CMS Man­aging Part­ner, com­ments: “Dora brings fant­ast­ic in­sight and ex­per­i­ence to this key role. CEE con­tin­ues to be an im­port­ant re­gion for us and we were de­lighted to be re­cog­nised as CEE Team of the Year by Cham­bers at the end of last month. I am look­ing for­ward to work­ing with Dora and the CEE team to build on this suc­cess.” * CMS Ky­iv, 6th Floor, 38 Volodymyrska St, 01030 Ky­iv, Ukraine ** CMS Sofia, Land­mark Centre, 14 Tzar Os­vobod­itel Blvd, 1000 Sofia, Bul­garia

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4 June 2020
CEE Mer­ger Clear­ance Mat­rix
A pub­lic­a­tion on M&A trans­ac­tions with a cross-bor­der ele­ment and the re­quire­ment for mer­ger con­trol ap­provals in sev­er­al jur­is­dic­tions have be­come com­mon­place.
02 June 2020
CMS Ex­pert Guide to Pay­ment Term Le­gis­la­tion
19 May 2020
Vir­tu­al roundtable with the com­pet­i­tion ex­perts at CMS Hun­gary
Meet our com­pet­i­tion ex­perts, Dóra Pet­rányi and Sz­a­bolcs Szendrő, on­line from the com­fort of your own home.  They will dis­cuss the cur­rent and most rel­ev­ant com­pet­i­tion is­sues cov­er­ing the fol­low­ing key top­ics:
15 May 2020
Hun­gary trans­poses EU rules on video-shar­ing plat­forms
On 5 May 2020, the Hun­gari­an par­lia­ment ad­op­ted an amend­ment to the E-com­merce Act trans­pos­ing in­to na­tion­al law the reg­u­lat­ory frame­work on video-shar­ing plat­forms (VSPs) in­cluded in Dir­ect­ive (EU) 2018/1808...
21 May 2020
CEE Mer­ger Clear­ance Mat­rix 2020
Cross bor­der M&A trans­ac­tions that re­quire mer­ger con­trol ap­provals in sev­er­al jur­is­dic­tions have be­come com­mon­place. To re­duce time delays and keep costs down, it is es­sen­tial to identi­fy at the early stages where and when to no­ti­fy the loc­al com­pet­i­tion
20 April 2020
CMS Ex­pert Guide to Ad­vert­ising of Medi­cines and Med­ic­al Devices
This Ex­pert Guide provides high level in­form­a­tion on life sci­ences and health­care ad­vert­ising in 27 jur­is­dic­tions and of­fers a quick and simple un­der­stand­ing of the ap­plic­able laws. The Ex­pert Guide cov­ers, amongst oth­ers, dif­fer­ent types of ad­vert­ising, reg­u­lat­ory as­pects as well as leg­al con­sequences of non-com­pli­ance.
07 May 2020
Hun­gari­an gov­ern­ment over­writes the GDPR in its COV­ID-19 state-of-emer­gency...
In De­cree No. 179/2020 is­sued on 4 May, the Hun­gari­an gov­ern­ment has re­stric­ted the pro­tec­tion and rights of data sub­jects con­cern­ing anti-pan­dem­ic meas­ures as stip­u­lated by the EU­'s Gen­er­al Data Pro­tec­tion...
20 April 2020
CEE Green­field Guide
This guide to in­vest­ment in the Cent­ral and East­ern European (“CEE”) re­gion is in­ten­ded to help po­ten­tial in­vestors un­der­stand what in­cent­ives are avail­able when in­vest­ing in the lead­ing coun­tries in CEE. It also sets out in­form­a­tion about the pro­cess for
08 April 2020
CMS Ex­pert Guide to State Aid Dur­ing Coronavir­us Crisis
Any busi­ness in the world could be af­fected by the coronavir­us (COV­ID-19) pan­dem­ic. For many, ur­gent meas­ures need to be taken to avoid ser­i­ous fin­an­cial con­sequences as a res­ult of these chal­len­ging and un­pre­ced­en­ted times. Against this back­drop, gov­ern­ments are in­tro­du­cing new meas­ures to provide dir­ect fin­an­cial and non-fin­an­cial sup­port to busi­nesses of all sizes. Any such meas­ures need to com­ply with EU State Aid law and many will re­quire ap­prov­al by the EU Com­mis­sion.
20 April 2020
The Hun­gari­an phar­ma­ceut­ic­al au­thor­ity closed an­oth­er pro­mo­tion­al in­vest­ig­a­tion...
The Hun­gari­an phar­ma­ceut­ic­al au­thor­ity (OGYÉI) pub­lished a new de­cision on its pro­mo­tion­al in­vest­ig­a­tion car­ried out against a phar­ma­ceut­ic­al com­pany, in which the au­thor­ity es­tab­lished sev­er­al in­fringe­ments...
11 March 2020
Coronavir­us and its im­plic­a­tions for your busi­ness
The situ­ation with Cov­id-19 (Coronavir­us) is still de­vel­op­ing rap­idly and is be­ing care­fully fol­lowed in Hun­gary with keen in­terest and ob­vi­ous con­cern. We can now say that it will have a severe so­cial and eco­nom­ic im­pact. The CMS Bud­apest teams have alre
27 March 2020
CMS Ex­pert Guide to Com­pet­i­tion Law Dur­ing Coronavir­us Crisis