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Commercial

Achieving business success in highly regulated markets requires effective management of commercial risks and of your supplier and customer relationships.

Whether you are an international or domestic business active in the CEE region, you can rely on our advice on complex and multi-jurisdictional contractual arrangements and our knowledge of the commercial issues facing the sectors in which you operate. We have advised many international companies on entering CEE markets over the years and continue to assist them as they grow their businesses in the region.

With over 350 commercial and regulatory lawyers across 42 countries, our multi-disciplinary teams are trained to understand the cultural and business factors impacting your commercial arrangements. We organise our teams around sectors and industries relevant to you, including financial services, manufacturing, automotive, consumer products, energy, hotels and leisure, infrastructure and projects, life sciences & healthcare, supply and logistics, real estate and construction, technology, telecoms, media and sports. We can guide you towards the best business outcome, whether you require advice on commercial contracts, supply services, e-commerce, IT or telecoms agreements, data protection, design and manufacturing, advertising, sponsorship and marketing, consumer sales, software licensing, outsourcing, or sales, agency, distribution and franchise agreements.

The team also draws praise for its commercial awareness, with one client citing its "understanding of our business needs, products and processes" and its "proactive case management."

Chambers, 2018

It is a positive, up-to-date team able to answer our questions and issues immediately. The team really understands our business needs and negotiates with that in mind.

Chambers
24/04/2018
High­lights of ex­per­i­ence in Com­mer­cial in Hun­gary
Mag­yar Telekom on a full range of mat­ters, in­clud­ing com­mer­cial con­tracts and mar­ket­ing agree­ments, me­dia and ECS reg­u­lat­ory mat­ters, me­dia reg­u­lat­ory re­lated dis­putes and au­thor­ity pro­ced­ures as well...

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14/06/2022
EP's Di­git­al Iden­tity draft re­port high­lights pro­pos­als to up­date eI­DAS...
The main ob­ject­ive of the Reg­u­la­tion is to har­mon­ise di­git­al iden­ti­fic­a­tion and thereby re­duce the costs and risks of the cur­rent frag­ment­a­tion caused by dif­fer­ent na­tion­al solu­tions. This ini­ti­at­ive...
13/06/2022
Up­dated CMS Ex­pert Guide to Trade Secrets
From pat­ents to pro­grammes, designs to data, your most valu­able busi­ness as­sets can be the things you can’t put un­der lock and key. But what leg­al re­course do you have to pro­tect these in­tan­gible as­sets...
10/06/2022
CMS Ex­pert Guide on rising raw ma­ter­i­al prices in Hun­gary
1. Have spe­cif­ic le­gis­lat­ive or reg­u­lat­ory pro­vi­sions been ad­op­ted by the Gov­ern­ment in re­la­tion to the in­crease in the price of raw ma­ter­i­als? No spe­cif­ic le­gis­lat­ive or reg­u­lat­ory pro­vi­sions have...
Comparable
07/06/2022
Trade secret laws and reg­u­la­tions in Hun­gary
Gen­er­al 1. Has the Dir­ect­ive (EU) 2016/943 of the European Par­lia­ment and of the Coun­cil of 8 June 2016 on the pro­tec­tion of un­dis­closed know-how and busi­ness in­form­a­tion (trade secrets) against their...
Comparable
31/05/2022
Hun­gary ends COV­ID state of emer­gency June 1
Based on the de­creas­ing num­bers of COV­ID-19 pa­tients and in view of the sig­ni­fic­antly im­prov­ing epi­demi­olo­gic­al situ­ation, the Hun­gari­an gov­ern­ment de­cided to lift the COV­ID pan­dem­ic in­duced state of...
31/05/2022
Hun­gari­an court de­cisions con­firm new in­ter­pret­a­tion on date of ex­clu­sion...
The Met­ro­pol­it­an Court of Bud­apest con­firmed the new leg­al in­ter­pret­a­tion of the Pub­lic Pro­cure­ment Ar­bit­ra­tion Board that the ex­clu­sion ground from tenders is ap­plic­able to com­pan­ies par­ti­cip­at­ing in...
27/05/2022
Hun­gary in­tro­duces sec­tor spe­cif­ic taxes to com­pan­ies gen­er­at­ing "ex­tra...
On 25 and 26 May, the re­cently re-elec­ted Hun­gari­an gov­ern­ment an­nounced new sec­tor spe­cif­ic taxes for 2022 and 2023 as a re­sponse to dif­fi­culties caused by the war in Ukraine and the in­creased prices...
26/05/2022
Schrems II: Re­ac­tions to the judge­ment and the su­per­vis­ory au­thor­it­ies'...
“Schrems II”: Opin­ions of the su­per­vis­ory au­thor­it­ies on Schrems II and re­com­mend­a­tions on the im­ple­ment­a­tion of the judge­ment in in­ter­na­tion­al data trans­fers On 16 Ju­ly 2020, the Court of Justice...
25/05/2022
Hun­gary makes changes to min­is­tries over­see­ing FDI con­trol mat­ters
Fol­low­ing the elec­tion and form­a­tion of a new gov­ern­ment in Hun­gary on 24 May 2022, the gov­ern­ment has ad­op­ted Gov­ern­ment De­cree No. 182/2022 (V. 24.) on the com­pet­ences and powers of the mem­bers of Gov­ern­ment...
12/05/2022
10 key as­pects of the re­vised EU com­pet­i­tion law in the field of dis­tri­bu­tion...
The new Ver­tic­al Block Ex­emp­tion Reg­u­la­tion (VBER) and the new ac­com­pa­ny­ing Ver­tic­al Guidelines (VGL) were pub­lished on 10 May 2022. The new VBER will enter in­to force on 1 June 2022 and ap­ply for the...
27/04/2022
Hun­gari­an phar­ma­ceut­ic­al au­thor­ity is­sues fine for in­fringe­ments of pro­mo­tion­al...
The Hun­gari­an phar­ma­ceut­ic­al au­thor­ity (OGYÉI) re­cently pub­lished a res­ol­u­tion, in which it fined a Hun­gari­an health­care com­pany in con­nec­tion with pro­mo­tion­al activ­ity. The in­fringe­ments es­tab­lished...
07/04/2022
Hun­gary data au­thor­ity is­sues heavy fine for the use of AI voice re­cord­ing...
Hun­gary’s data pro­tec­tion au­thor­ity (NAIH) re­cently levied a fine of HUF 250 mil­lion (EUR 675,675) against a bank for the short­com­ings of its auto­mat­ic AI ana­lys­is of re­cord­ings of cus­tom­er ser­vice...