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Commercial

Hungary

Achieving business success in highly regulated markets requires effective management of commercial risks and of your supplier and customer relationships.

Whether you are an international or domestic business active in the CEE region, you can rely on our advice on complex and multi-jurisdictional contractual arrangements and our knowledge of the commercial issues facing the sectors in which you operate. We have advised many international companies on entering CEE markets over the years and continue to assist them as they grow their businesses in the region.

With over 350 commercial and regulatory lawyers across 42 countries, our multi-disciplinary teams are trained to understand the cultural and business factors impacting your commercial arrangements. We organise our teams around sectors and industries relevant to you, including financial services, manufacturing, automotive, consumer products, energy, hotels and leisure, infrastructure and projects, life sciences & healthcare, supply and logistics, real estate and construction, technology, telecoms, media and sports. We can guide you towards the best business outcome, whether you require advice on commercial contracts, supply services, e-commerce, IT or telecoms agreements, data protection, design and manufacturing, advertising, sponsorship and marketing, consumer sales, software licensing, outsourcing, or sales, agency, distribution and franchise agreements.

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The team also draws praise for its commercial awareness, with one client citing its "understanding of our business needs, products and processes" and its "proactive case management."

Chambers, 2018

It is a positive, up-to-date team able to answer our questions and issues immediately. The team really understands our business needs and negotiates with that in mind.

Chambers
April 2018
High­lights of ex­per­i­ence in Com­mer­cial in Hun­gary

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December 2019
Pr­op­tech Smart Of­fice bro­chure 2019
26 Feb 20
Can­nabis mark ruled con­trary to pub­lic policy
Back­ground On 19 Decem­ber 2016, Ms Santa Conte (“Ms Conte”) made an ap­plic­a­tion to re­gister an EU trade mark for the fol­low­ing fig­ur­at­ive sign in re­la­tion to vari­ous food and drink products and ser­vices...
CMS Ex­pert Guide to Dis­tri­bu­tion
25 Feb 20
Pro­tect your con­sumers or pay the price: mega fines for breaches of...
Novem­ber 2019 saw the ad­op­tion of the En­force­ment and Mod­ern­isa­tion Dir­ect­ive which amends four ex­ist­ing con­sumer-fa­cing European dir­ect­ives: the Un­fair Com­mer­cial Prac­tices Dir­ect­ive, the Con­sumer Rights...
August 2019
Are gamers be­ing ex­ploited?
17 Feb 20
New EU reg­u­la­tion con­cern­ing the re­lo­ca­tion of re­gistered seats
The new amend­ment to Dir­ect­ive (EU) 2017/1132 for cross-bor­der con­ver­sions, mer­gers and di­vi­sions be­came ef­fect­ive on 1 Janu­ary 2020 res­ult­ing in sig­ni­fic­ant changes to cor­por­ate, la­bour and tax law reg­u­la­tions....
June 2019
CMS in Hun­gary 2019
17 Feb 20
Opin­ion on stand­ard con­trac­tu­al clauses: more a com­pli­ance head­ache...
A re­cent non-bind­ing Opin­ion of the Ad­voc­ate Gen­er­al has sig­nalled that the stand­ard con­trac­tu­al clauses can con­tin­ue to be used as a safe­guard for trans­fer­ring per­son­al data out­side the EEA. However,...
23 May 19
Happy Birth­day GDPR in CEE
30 Jan 20
New European rules for on­line plat­forms
A new Reg­u­la­tion, known as the Plat­form to Busi­ness Reg­u­la­tion or the On­line In­ter­me­di­ation Ser­vices Reg­u­la­tion, will come in­to force on 12 Ju­ly 2020. It ap­plies to on­line in­ter­me­di­ation ser­vice pro­viders,...
02 Jul 18
E-pub­lic pro­cure­ment CEE 2018
20 Jan 20
Data au­thor­ity is­sues two fines for un­law­ful ac­cess to work­place emails
The Hun­gari­an Na­tion­al Au­thor­ity for Data Pro­tec­tion and Free­dom of In­form­a­tion (NAIH) im­posed fines in two cases re­lated to mon­it­or­ing work­ers. In both cases, the em­ploy­ers failed to provide prop­er pri­vacy...