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Consumer Products

Hungary

Consumer products is one of the fastest growing sectors in CEE. For many years we have helped leading international and domestic brands establish a presence in the region and to grow and protect their business successfully.

Our advice is informed by an in-depth understanding of the sector and covers all critical opportunities and challenges for your business, including globalisation, online marketplaces, supply chain management, growing retail buyer power and increasing consumer pressure and media scrutiny. All place new demands on your management and business strategy, but also drive the need for commercially astute legal advice. Whether you are a supplier, investor or other stakeholder, we have sector specific experience in transactional, regulatory and contentious matters.

Our international team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing.

We provide a comprehensive legal and regulatory service from the financing and acquisition of companies, through antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and more. Our experts will keep you informed of the latest sector insight and developments, giving you a commercial as well as a legal edge.

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"Wealth of experience and a deep technical expertise."

Chambers 2019
April 2018
High­lights of ex­per­i­ence in Con­sumer Products in Hun­gary
Part­ner in Pet Food (Pamplona Cap­it­al Man­age­ment), an in­ter­na­tion­al pet food pro­du­cer act­ive in 5 coun­tries across Europe, on gen­er­al cor­por­ate, em­ploy­ment, com­mer­cial law and IP mat­ters.Sports­dir­ect.com...

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09 March 2021
New com­pet­i­tion tools for di­git­al mar­kets – Ger­man com­pet­i­tion law vs....
After the new Ger­man com­pet­i­tion law came in­to ef­fect in Janu­ary 2021, ma­jor di­git­al plat­forms are now af­fected by art­icle 19a of the Ger­man Com­pet­i­tion Act. Un­der art­icle 19a, the Ger­man com­pet­i­tion...
16 February 2021
Fight­ing poor med­ic­a­tion ad­her­ence in the European Uni­on: The Grav­it­ate-Health...
Nowadays, European cit­izens can ob­tain a great amount of in­form­a­tion (on­line and off­line) about any medi­cine. However, this in­form­a­tion is in many cases un­re­li­able and dif­fi­cult to un­der­stand, en­cour­aging...
12 February 2021
‘It’s like milk but made for hu­mans’: Gen­er­al Court over­turns EUIPO’s re­fus­al...
On 20 Janu­ary 2021, the Gen­er­al Court (“GC”) handed down its judg­ment in the ap­peal brought by Oatly AB (“Oatly”) against the de­cision of the EU In­tel­lec­tu­al Prop­erty Of­fice (“EUIPO”) to re­fuse...
23 November 2020
EU high court con­firms CBD is not a nar­cot­ic
In a long-awaited rul­ing, the European Court of Justice (ECJ) cla­ri­fied that the can­nabis act­ive in­gredi­ent Can­na­bi­d­i­ol (CBD) is not to be clas­si­fied as a nar­cot­ic. France sub­mits ques­tion on CBD in...
10 November 2020
Reg­u­lat­ing high-risk AI: EU Par­lia­ment calls for a new civil li­ab­il­ity...
On the 19 Oc­to­ber 2020, the European Par­lia­ment (“EP”) ad­op­ted pro­pos­als on reg­u­la­tion of Ar­ti­fi­cial In­tel­li­gence (“AI”) pre­pared by the EP’s Com­mit­tee on Leg­al Af­fairs (“JURI Com­mit­tee”)...
15 September 2020
European Com­mis­sion pub­lishes Staff Work­ing Doc­u­ment on Ver­tic­al Block...
The Staff Work­ing Doc­u­ment (SWD 2020 173 fi­nal) is the next step on the road to an up­dated VBER and cor­res­pond­ing guidelines. With the cur­rent VBER due to ex­pire on 31 May 2022, the Staff Work­ing Doc­u­ment...
01 September 2020
CMS in Hun­gary
Like the rest of the world, Hun­gary has been af­fected by the glob­al Cov­id-19 pan­dem­ic. The coun­try has ex­per­i­enced strong growth over the last dec­ade, with the auto and elec­tron­ics sec­tors be­ing par­tic­u­larly...
13 August 2020
Sus­tain­able food pro­gress may close glob­al reg­u­lat­ory gap
In­nov­a­tion in the sus­tain­able food sec­tor is for­ging ahead at a re­mark­able pace. Our cur­rent food sources ac­count for nearly one-third of glob­al GHG emis­sions while con­sumers are in­creas­ingly bet­ter edu­cated...
02 July 2020
EU agrees new class ac­tion re­gime for con­sumer dis­putes
After a long gest­a­tion, on 30 June 2020 the Coun­cil of the EU pub­lished the text for the col­lect­ive re­dress dir­ect­ive (the “CR Dir­ect­ive”) (text avail­able here). This le­gis­la­tion is in­ten­ded to bet­ter...
1 July 2020
Sign­ing with e-sig­na­ture in CEE
Di­git­al­isa­tion af­fects all as­pects of a busi­ness’s op­er­a­tions, in­clud­ing con­tracts, in­tern­al doc­u­ment­a­tion and em­ploy­ment re­la­tion­ships. The COV­ID-19 pan­dem­ic has cre­ated the need for con­tact­less and...
21 April 2020
Coty v Amazon: CJEU con­firms Amazon is not li­able for trade mark in­fringe­ment...
On 2 April 2020, the CJEU handed down its judg­ment in the Coty v Amazon[1] case, which relates to a re­fer­ral from the Bundes­gericht­shof, Ger­many’s Fed­er­al Court of Justice. The CJEU ruled in fa­vour...
20 April 2020
Can­nabis law and le­gis­la­tion in Hun­gary
Med­ic­al use Gen­er­ally, it is not per­mit­ted to grow, im­port or sell can­nabis for med­ic­al use in Hun­gary. The pro­duc­tion, man­u­fac­tur­ing, ex­port, im­port, trans­fer, pur­chas­ing, sales, stor­age, hand­ling...