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Consumer Products

Hungary

Consumer products is one of the fastest growing sectors in CEE. For many years we have helped leading international and domestic brands establish a presence in the region and to grow and protect their business successfully.

Our advice is informed by an in-depth understanding of the sector and covers all critical opportunities and challenges for your business, including globalisation, online marketplaces, supply chain management, growing retail buyer power and increasing consumer pressure and media scrutiny. All place new demands on your management and business strategy, but also drive the need for commercially astute legal advice. Whether you are a supplier, investor or other stakeholder, we have sector specific experience in transactional, regulatory and contentious matters.

Our international team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing.

We provide a comprehensive legal and regulatory service from the financing and acquisition of companies, through antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and more. Our experts will keep you informed of the latest sector insight and developments, giving you a commercial as well as a legal edge.

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"Wealth of experience and a deep technical expertise."

Chambers 2019
April 2018
High­lights of ex­per­i­ence in Con­sumer Products in Hun­gary

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June 2019
CMS in Hun­gary 2019
24 Feb 20
Or­gan­ic food products face new reg­u­lat­ory chal­lenges
Nat­ur­al­ness is as­so­ci­ated with sim­pli­city. Foods that are sim­pler and less pro­cessed are per­ceived to be “bet­ter”. This may be one of the reas­ons why the de­mand for or­gan­ic cer­ti­fic­a­tion is on the...
April 2018
High­lights of ex­per­i­ence in Con­sumer Products in Hun­gary
17 Feb 20
Opin­ion on stand­ard con­trac­tu­al clauses: more a com­pli­ance head­ache...
A re­cent non-bind­ing Opin­ion of the Ad­voc­ate Gen­er­al has sig­nalled that the stand­ard con­trac­tu­al clauses can con­tin­ue to be used as a safe­guard for trans­fer­ring per­son­al data out­side the EEA. However,...
14 December 2016
CEE Con­sumer Products Up­date
30 Jan 20
New European rules for on­line plat­forms
A new Reg­u­la­tion, known as the Plat­form to Busi­ness Reg­u­la­tion or the On­line In­ter­me­di­ation Ser­vices Reg­u­la­tion, will come in­to force on 12 Ju­ly 2020. It ap­plies to on­line in­ter­me­di­ation ser­vice pro­viders,...
CMS Ex­pert Guide to a Leg­al Roadmap to Can­nabis
29 Nov 19
Gibral­tar’s status with­in the EU
AG opin­ion ad­voc­ates strict in­ter­pret­a­tion of EU dir­ect­ive, but con­firms dis­crim­in­at­ory nature of Bul­gari­an le­gis­la­tion con­trary to free­dom of es­tab­lish­ment The opin­ion of Ad­voc­ate Gen­er­al Hogan (the...
12 Sep 19
UK food and cos­met­ic pro­du­cers to the EU to face new reg­u­la­tions after...
As Brexit draws near­er and with the like­li­hood of an un­reg­u­lated exit still not off the table, EU-27 com­pan­ies im­port­ing or selling food or cos­met­ics from Great Bri­tain face li­ab­il­ity risks if they con­tin­ue...
09 Jul 19
New Dir­ect­ives reg­u­lat­ing sales to European con­sumers
As part of the European Com­mis­sion’s Di­git­al Single Mar­ket Strategy, the European Uni­on has re­cently ad­op­ted two Dir­ect­ives which will ap­ply from 1 Janu­ary 2022. The Sale of Goods Dir­ect­ive relates...
25 Jun 19
New European Dir­ect­ive on un­fair trad­ing prac­tices in the food sup­ply...
European Dir­ect­ive 2019/633 on un­fair trad­ing prac­tices in B2B re­la­tion­ships in the ag­ri­cul­tur­al and food sup­ply chain has been pub­lished in the Of­fi­cial Journ­al of the European Uni­on. This Dir­ect­ive...
14 Jun 19
The EUIPO de­liv­ers its ver­dict on the long­stand­ing dis­pute between...
EUTM Can­cel­la­tion Ac­tion: (1) Pro­mote Ice­land, (2) The Iceland­ic Min­istry for For­eign Af­fairs and (3) SA – Busi­ness Ice­land v. Ice­land Foods Lim­ited. Back­ground Three Iceland­ic au­thor­it­ies (“Iceland­ic...