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Intellectual Property

Intellectual Property

Colombia

Intellectual Property is a crucial asset for the success of a company and its correct management is not limited to obtaining registrations. This is a transversal topic that must complement all processes and interactions of a company with its employees, suppliers and clients, and which can decide the success or failure of a business.

Our focus in CMS Rodríguez-Azuero is to assist our clients in managing their intellectual property assets to help them achieve success in the market. Our team of specialized lawyers has experience in advising national and multinational clients and provide guidance on the most effective methods to create and develop their IP portfolio to obtain the maximum value from those assets and meet their goals.

We will assist you with the design of an adequate strategy to protect, defend and benefit from your intellectual property rights, not only in Colombia but at an international level thanks to our global team of more than 150 lawyers specialized in Intellectual Property in 40 different countries.

Our attorneys have experience in a wide range of sectors, including new technologies, pharmaceutic, food, entertainment, and financial industries.

We protect, enforce your rights and help capitalize and exploit your IP Rights, such as trademarks, industrial designs and models, patents, copyrights, among others.

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18 November 2020
Brand Pro­tec­tion in New Me­dia, the case of Hasht­ags
Trade­marks make it pos­sible to identi­fy the busi­ness ori­gin of products on the mar­ket and for many this simply means a logo or a name af­fixed to a product. However, the concept of trade­marks is al­most...
22 September 2020
Ruth Bader Gins­bur­g's Copy­right Leg­acy
Not long ago in this same space we ana­lyzed the case of the book­ing.com trade­mark re­gis­tra­tion, which, as gran­ted, es­tab­lished an im­port­ant pre­ced­ent re­gard­ing the re­gis­trab­il­ity of trade­marks re­lated...
23 July 2020
Gen­er­ic Trade­marks on the In­ter­net - The book­ing.com case
When a com­pany is in­ter­ested in po­s­i­tion­ing a brand, the first thing it should eval­u­ate is if the trade­mark can really ob­tain pro­tec­tion, that is, to have ex­clus­ive rights on the use of this name in the...
19 May 2020
COV­ID-19 post­pones a his­tor­ic change in the In­dus­tri­al Prop­erty Law in...
After sev­er­al years of ex­pect­a­tion, last Novem­ber a pro­ject was presen­ted be­fore the Mex­ic­an Sen­ate for a new In­dus­tri­al Prop­erty Law that aims to up­date the cur­rent reg­u­la­tion, ap­proved in 1991. This...
22 April 2020
CMS Ex­pert Guide to the Cov­id-19 pro­ced­ur­al dead­lines for IP law
An over­view by our In­tel­lec­tu­al Prop­erty Ex­perts As in all as­pects of busi­ness, COV­ID-19 is im­pact­ing the world of IP and the po­s­i­tion is con­stantly chan­ging. To help you pri­or­it­ise and plan, the Glob­al...
30 January 2020
Rob­bery to the Crown: The case of the SUS­SEX ROY­AL trade­mark - How to de­fend...
In June of last year, you could already per­ceive signs of the step down that the Dukes of Sus­sex, Meghan and Harry, were go­ing to take, away from their roy­al du­ties. One of these signs, which may have...
21 October 2019
CMS Rodríguez-Azuero ex­tends its trade­mark watch ser­vices to 13 coun­tries...
The trade­mark re­gis­tra­tion is just the first step of a good trade­mark pro­tec­tion strategy. In­deed, re­gis­tra­tion is not enough for your rights to be re­spec­ted by oth­er mar­ket play­ers, and con­stant mon­it­or­ing...
05 August 2019
The num­ber of Colom­bi­an in­ven­tions in­creases
In the last year, the num­ber of pat­ents gran­ted in Colom­bia to na­tion­al ap­plic­ants ac­coun­ted for 11.5% of the total num­ber of pat­ents gran­ted by the Colom­bi­an Pat­ent Of­fice. If this fig­ure may seem ri­dicu­lous...
07 June 2019
Ar­ti­fi­cial In­tel­li­gence is the new Elec­tri­city
The World In­tel­lec­tu­al Prop­erty Or­gan­iz­a­tion - WIPO, pub­lished a very in­ter­est­ing ana­lys­is (WIPO Tech­no­logy Trends 2019) on the de­vel­op­ments of Ar­ti­fi­cial In­tel­li­gence -AI, re­lated to pat­ents.Bey­ond the...
05 April 2019
Canada rat­i­fies the Mad­rid Pro­tocol, Brazil could fol­low in its foot­steps
On June 17, 2019, the Mad­rid Pro­tocol will enter in­to force in Canada, which be­comes the 104th mem­ber state of the Mad­rid Sys­tem, which now cov­ers 120 coun­tries.From this date, it will be pos­sible to...
07 February 2019
A Brexit without a deal leaves un­cer­tainty about trade­mark rights in the...
On March 29, 2017, the United King­dom no­ti­fied its in­ten­tion to with­draw from the European Uni­on, which will take ef­fect on March 29, 2019. As a res­ult, EU trade­marks cur­rently in force in the 28 State...