CMS lawyers can provide future-facing advice for your business across a variety of specialisms and industries, worldwide.
Apart from offering expert legal consultancy for local jurisdictions, CMS partners up with you to effectively navigate the complexities of global business and legal environments.
Our CMS Expert Guides provide you with in-depth legal research and insights.
Learn moreCMS Press Office - Press Room Germany
Learn moreArtificial Intelligence
Learn more
CMS lawyers can provide future-facing advice for your business across a variety of specialisms and industries, worldwide.
Apart from offering expert legal consultancy for local jurisdictions, CMS partners up with you to effectively navigate the complexities of global business and legal environments.
Our CMS Expert Guides provide you with in-depth legal research and insights.
Learn moreCMS Press Office - Press Room Germany
Learn moreArtificial Intelligence
Learn more
Virtual influencers are a new phenomenon, at least in Germany. They might be used to advertise digital fashion in future, for example, or to interact in the metaverse. What are the special features of virtual influencers? What are the benefits, especially for businesses, and can they be regarded as influencers from a legal viewpoint? Adrian Zarm and Dr Gabriele Stark, both from the Intellectual Property practice, answer these and many other important questions in our new podcast.
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1. Virtuelle Influencer: Chancen und Hürden
3. Virtuelle Influencer: Chancen und Hürden
