Virtual influencers are a new phenomenon, at least in Germany. They might be used to advertise digital fashion in future, for example, or to interact in the metaverse. What are the special features of virtual influencers? What are the benefits, especially for businesses, and can they be regarded as influencers from a legal viewpoint? Adrian Zarm and Dr Gabriele Stark, both from the Intellectual Property practice, answer these and many other important questions in our new podcast.
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