Law-Now
28 Jan 2025 ·
International
Personality rights in the UK - Possible reform on the horizon to address AI-related challenges
1 min read
Authors
Artificial Intelligence (AI)-related technologies, such as digital replicas (also known as ‘deepfakes’), present new challenges for personality rights (also known as ‘image rights’ or ‘publicity rights’). The use of AI to create digital replicas is...
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