Developing markets

CMS Monaco advised the shareholders of the companies within the MONACO LUXURY Group on all the legal aspects of the transaction to sell 100% of their capital to the BPM Group.

The MONACO LUXURY Group, initially the exclusive distributor of Mercedes-Benz in the Principality of Monaco, has gradually developed its portfolio of luxury brands, integrating Bentley and Rolls-Royce in 2000, then Smart, McLaren, Ferrari, Aston Martin and Pininfarina more recently. Today, it is a leading player in the Monegasque market, with nearly 2,000 vehicles sold per year and a turnover of EUR 200m.

BPM GROUP's acquisition of exclusive control of the MONACO LUXURY Group was approved by the French Competition Authority on 11 March 2021.

The deal was quite uncommon for the Monegasque market for a number of reasons: M&A transactions of this size are rare in the Principality. Both the buyer (French) and the seller (Monegasque) are big players in the car sales market in France and as a result, the French Competition Authority had to authorise the transaction (as the applicable thresholds were exceeded).

The CMS Monaco team was led by Stephan Pastor with the support of Coralie Trudon. According to Stephan Pastor, “MONACO LUXURY Group is a major economic player, like few others in our local market, and this transaction confirms Monaco's attractiveness to major groups and foreign investors.”