CMS advises on sale of a majority stake in Bynder

CMS has advised Bynder on the sale of a majority stake to Thomas H. Lee Partners, L.P. (THL). Bynder, a global leader in Digital Asset Management (DAM), is headquartered in Amsterdam and has major office hubs in the United States, Spain, UK, Australia, and UAE. The company’s powerful, intuitive, and richly integrated DAM platform unifies and transforms the creation, management, and distribution of marketing assets.

THL is a premier private equity firm, based in Boston, investing in growth companies. The partnership will accelerate Bynder’s ability to help brands overcome the complexity of proliferating content, enabling delivery of exceptional content experiences and revenue growth. The transaction is expected to close in early 2023.

The international CMS team was led by Roman Tarlavski and the Dutch team further consisted of Dena Mokhberolsafa, Marcellina Rietvelt, Florine Goemans, Maarten Feenstra, Martijn van der Bie, Anne Fleur Krijthe (Corporate/M&A), Herman Boersen, Jarrik Haust (Tax), Jenny Noordermeer, Mathijs van der Veen (Banking & Finance), Fleur van Assendelft de Coningh, Nigel Henssen, Merel Kroneman (Employment & Pensions), Fietje van den Berg and Yasar Çelebi (IP/TMC), Floortje van der Mark, Nyarayek Moboic (Real Estate & Construction).

The international team further comprised of Mark Bertram and Zina Patel (CMS UK), Ignacio Cerrato and Macarena Méndez (CMS Spain), John O’Connor and Fawzi Oueidat (CMS UAE), Jeff Jefferson and Jennifer Lisi (Locke Lord) and Andrea Frank and Oliver Deane (MinterEllison).