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Greenwashing: Stricter EU rules on environmental marketing ban misleading and offsetting claims and introduce new information requirements for products, to protect consumers

19/01/2024

On 17 January 2024, the European Parliament voted to adopt the Directive on Empowering Consumers for the Green Transition (the ECGT Directive), which seeks to protect consumers from various misleading marketing practices relating to the environment or sustainability...

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Authors

Portrait ofOlivia Jamison
Olivia Jamison
Partner
London
Portrait of
Ben Collins
Associate, London
Portrait ofSinéad Oryszczuk
Sinéad Oryszczuk
Partner
Dublin
Portrait ofStuart Helmer
Stuart Helmer
Of Counsel
London
Portrait ofTim Sales
Tim Sales
Partner
London
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