The boundaries between TV and the internet continue to blur. TV channels make their programmes available online as digital TV and television manufacturers equip their products with online interfaces that connect TVs and the internet in an increasingly interactive fashion.
Smart TV revolutionises the living room
Smart TVs are a relatively new development in the digital entertainment segment. Sometimes also called hybrid TVs, they connect to the internet and deliver additional information from the broadcasters such as media libraries, programme previews, chats or news services. Using apps, they also provide entire platforms for content and service providers.
However, from a data protection perspective, Smart TVs can be controversial because the technology used it not just a one-way street: They can trace the behaviour of users and, based on that, make suggestions what to watch and also customise ads accordingly.
At the forefront of Smart TV
The media and IT law experts of the CMS Digital Business Group know about digital entertainment trends and are at the forefront of industry developments. Broadcasters and device manufacturers trust our expertise and practical know-how. We advise on all legal questions related to digital TV and Smart TV and provide you with customised solutions.