Silicon Valley/Hamburg – Mirakl, a leading provider of e-commerce software solutions, has acquired Adspert GmbH, a renowned adtech start-up based in Berlin. The acquisition strengthens Mirakl Group's presence in the retail media sector.
A CMS team led by Dr Eckart Gottschalk advised Mirakl on all legal aspects of the transaction. The advice included, in particular, the structuring of the transaction as well as the drafting and negotiation of the transaction documentation.
Mirakl is a leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology. Mirakl is trusted by more than 450 industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar. In 2023, Mirakl generated a record gross merchandise value (GMV) of USD 8.6 billion. With the acquisition of Adspert GmbH, Mirakl Group has significantly expanded its product range offering sellers and brand an efficient and AI driven way to manage and optimize their advertising campaigns on marketplaces.
Adspert GmbH specialises in optimising advertising campaigns with the help of AI. Customers can set up advertising campaigns on a central platform, adapt them to their individual needs and optimise bids for advertisements on e-commerce platforms, such as Amazon and eBay, within the framework of budgets set by the customer. This allows customers to target the placement of their products in the search results of the respective platform.
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