Feelgood Shop sold to BioneXX Holding, an e-commerce platform controlled by Finexx

Frankfurt/Main – The shareholders in Feelgood Shop B.V., a leading online shop for food supplements in the German-speaking countries, have sold all their shares to the Bionexx Group as part of a succession plan. The buyer already holds GSE Vertreib, naturity and FITNE in its portfolio. The acquiring company, BioneXX Holding, is controlled by private equity firm Finexx. The financial details of the transaction were not disclosed.

A CMS team headed by lead partners Dr Hendrik Hirsch and Dr Heike Wagner advised the Feelgood Shop shareholders on all legal aspects of structuring and negotiating the transaction, as well as the relevant tax arrangements.

When it was established in 2003, Feelgood Shop B.V. was the first online shop for natural nutrients in the German-speaking world. Feelgood Shop is growing steadily and has some 20 employees.

Stuttgart-based Finexx GmbH Unternehmensbeteiligungen was founded in 2013 as a consulting firm specialising in established SMEs. Typical spheres of work include growth investment and acquisition financing, as well as advising on changes in the shareholder structure and on succession planning.

CMS Germany

Dr Hendrik Hirsch, Co-Lead Partner
Dr Heike Wagner, Co-Lead Partner
Dr Florian Plagemann, Counsel
Dr Christoph Vaske, Senior Associate, all Corporate/M&A
Dr Markus Pfaff, Partner
Christopher Heckel, Associate
Christian Waschke, Associate, all Banking & Finance/Vendor Loan
Dr Boris Alles, Counsel, Employment
Jörg Schrade, Partner
Isabella Denninger, Senior Associate, Tax
Dr Heike Blank, Partner, TMC

CMS Netherlands

Christian Delgado, Counsel
Bob van Zijl, Counsel

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