International law firm CMS has for the first time topped the UK rankings for legal brands conducted by Acritas, the market-leading brand measurement agency recently acquired by Thomson Reuters.
The Acritas UK Law Firm Brand Index for 2020 results are based on interviews with over 250 General Counsel and senior in-house legal professionals who are asked to rate law firms on awareness and favourability.
CMS is recognised for the quality and responsiveness of its service, its commercial pragmatism, its ability to deliver both the day-to-day and the highest value advice to clients, locally and across borders. The firm is also noted for its initiatives around innovation and the application of technology to deliver legal services to clients more efficiently and effectively.
Penelope Warne, The Senior Partner of CMS UK, comments:
“This success demonstrates the excellence and hard work of our people in delivering the highest quality service to clients for their day-to-day, high value, local and cross-border work. We are also focused on new ways and innovation to benefit our clients and on increasingly important issues including diversity, climate change and sustainability. Our ambition has always been to deliver excellence for our clients, always aiming to be a future facing law firm. We are delighted to receive this recognition.”
Acritas’ UK Law Firm Brand Index for 2020 can be found here.